I've often said I wanted to buy Atari and rebuild it as a proper luxury brand starting with a phone, but without something vulgar like gucci group would do, or the abomination that vertu became. Casio could make modern stuff and position itself as a similar heritage brand, they're basically the royal enfield of electronics. something cheap and cheerful from the past that has persisted and define a lot of memories for people. glad they're trying stuff, but they need to hire marketing/product designers from behringer, teenage enginnering, etc. casio needs a wes anderson makeover to make them relevant now.