Any modern AWS product (mostly SaaS) is just utter dookie, the only reason they continue to sell well is companies already have an accounting relationship with AWS. It's a lot less internal approvals required to start using the AWS SaaS version of whatever, compared to a brand new vendor negotiation contract and security guarantees.
So I guess AWS is just working off of a broken incentive structure designed to churn out SaaS-slop over stuff that actually works great.