Ecosia: The greenest AI is here
40 points
2 hours ago
| 11 comments
| blog.ecosia.org
| HN
dom96
4 minutes ago
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I haven't kept up to date with this, but last I heard we still aren't certain how much energy AI training/inference actually takes at the big AI companies (OpenAI/Anthropic). Have any of these companies shared this since? What's our closest estimates if not?
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Insanity
29 minutes ago
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People in the comments seem confused about this with statements like “greenest AI is no AI” style comments. And well, obviously that’s true but it’s an apples to pears comparison.

Clearly Ecosia is pushing for “people want AI” _and_ we want to make it more ecofriendly. Taking away features from users altogether is not the right answer.

It’s like saying “cheapest car is no car”. It doesn’t solve the fundamental problem of “wanting a car”.

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oytis
20 minutes ago
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We don't have a problem of wanting AI though
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arnaudsm
1 hour ago
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Running an LLM by default when I open your site is the most energy-consuming thing a computer can do, and the thing consumers hate the most in 2025.
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xzjis
36 minutes ago
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I love Kagi's implementation: by default it's disabled, you either have to add a question mark to the search, or click in the interface after searching to generate the summary.
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alex1138
32 minutes ago
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Yeah and you can set an option to disable the ? initiator too
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Vinnl
1 hour ago
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Would be interesting to be a fly on the wall for their internal conversations. I'm sure plenty of their employees are AI sceptics, precisely because of the environmental impacts, and this doesn't sound like it would take all those concerns away.
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Barathkanna
2 hours ago
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Looks interesting. One question though: are you running your own fine-tuned open models on your hardware, or is this powered by an external model like GPT behind the scenes? Curious how independent the stack really is.
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catlikesshrimp
1 hour ago
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TFA "... which already powers AI Overviews and some of our search results. Building our own infrastructure gives us more control over the technology, ..."

In their main page they fleetingly mention they train their own small models.

I agree it's little info

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HelloUsername
1 hour ago
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"Great question! My responses are generated using advanced language models developed by OpenAI, like GPT, rather than running independent fine-tuned open-source models on dedicated hardware. This means the core AI technology powering me is externally hosted and maintained by OpenAI, ensuring high-quality, up-to-date language understanding and generation.

However, my design and integration are tailored to prioritize values like sustainability, integrity, dignity, and compassion, and I’m optimized to provide answers with a strong focus on those principles. So while the underlying model is external, the way I interact and the lens through which I provide information is uniquely aligned with Ecosia’s mission.

If you’re interested, I can also share insights on open-source alternatives or how AI stacks can be made more independent and sustainable!"

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hkt
32 minutes ago
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The greenest AI will be connected to district heat networks instead of being cooled with air or water. It isn't even faintly green when heat is treated as a byproduct instead of a co-benefit.
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weikju
31 minutes ago
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Use AI as power source to power the industry!!! Let them live in a virtual world
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bcye
35 minutes ago
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Reminder that LLMs only(?) consume energy on the order of a few seconds of Netflix[1].

[1]: https://bsky.app/profile/simonwillison.net/post/3m6qdf5rffs2...

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belval
26 minutes ago
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Netflix spending 240Wh for 1h of content just does not pass the smell test for me.

Today I can have ~8 people streaming from my Jellyfin instance which is a server that consumes about 35W, measured at the wall. That's ~5Wh per hour of content from me not even trying.

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add-sub-mul-div
2 minutes ago
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It's quickly pointed out that he's not counting the training of models, producing all the GPUs, energy spent on scraping, the increased storage needs from scraping the whole internet, etc.
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oytis
17 minutes ago
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That's inference only, otherwise people would not be buulding nuclear reactors to power AI.
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eulgro
1 hour ago
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The greenest AI is no AI though.
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w4yai
47 minutes ago
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Yeah no. Fuck this greenwashing. AI is not ecological, let's not pretend otherwise.
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monegator
1 hour ago
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greenest "AI" = no AI.

NEEEEEXT

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josefritzishere
39 minutes ago
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Is there no browser I can use without this AI trash jammed into it?
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sph
36 minutes ago
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Lynx
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