How to break free from smart TV ads and tracking
35 points
2 hours ago
| 13 comments
| arstechnica.com
| HN
valleyer
1 hour ago
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Sceptre is not in fact "a Wal-Mart brand" but rather an independent company.

https://www.sceptre.com

Westinghouse TVs are made by a company licensing the brand, not a "Pittsburgh-headquartered company".

These seem like easy mistakes to avoid.

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csdreamer7
1 hour ago
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This is really poor research on their part.
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bityard
1 hour ago
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And Emerson has for a LONG time been just an American brand on the cheapest Chinese electronics your money can buy.

The whole article is pretty terrible.

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jqpabc123
1 hour ago
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How I break free from Smart TVs ("smart" for the manufacturer but very dumb for the user).

Buy a cheap smart TV and run it in "store mode".

Brightness and saturation will probably be maxed out but with a cheap TV, it looks more like "normal" on a more expensive model. Hint: The main difference between cheap and expensive in some cases --- the color adjustment range is limited by software on the cheaper models.

Currently using a Hisense 4k model from Costco connected to a small mini PC --- Windows or Linux, your preference. The TV functions as nothing but a dumb display.

Use a small "air mouse" for control. On screen keyboard as needed.

Use a Hauppauge USB tuner for local digital broadcasts.

I use software called DVB Viewer to view local channels and IPTV. A browser with VPN for streaming in some cases.

In every case, I maintain full control of my data and the ability to block ads as I see fit.

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gear54rus
1 hour ago
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> Buy a cheap smart TV

Why does it have to be cheap? What if I want a killer panel without all the bs?

> Use a small "air mouse" for control

An alternative is something like 'unified remote' on it, then you can even type from your phone without any pain.

> A browser with VPN for streaming in some cases.

There is a missing piece for me here. A magic 'send my PC browser tab to this other PC connected to the TV' button. Not sure if something like this exists. It would be ideal to send all the browser context with cookies etc so that you are logged in too and can just start playing whatever you found on PC.

Any for of cast is not an option, rendering has to happen on the TV PC box.

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jqpabc123
1 hour ago
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Why does it have to be cheap?

It doesn't have to be --- but you may be wasting your money if you run in "store mode".

As noted above, "store mode" will usually max out the brightness, saturation and contrast while removing user control. This looks pretty "normal" with cheaper models. More expensive ones can become overbearing.

It appears to me that in some cases, the difference between cheap and more expensive is mainly the color adjustments.

In order to take advantage of economies of scale, they may use the exact same screen panel on multiple different models but limit the cheaper ones in software so it doesn't look as "bright" and "eye catching" in the store as their more expensive "killer" model.

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sandbach
50 minutes ago
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> A magic 'send my PC browser tab to this other PC connected to the TV' button

You can send a tab to another device on Firefox. It doesn't come with all the browser context, but it's pretty handy.

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AshamedCaptain
1 hour ago
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Spoiler: this is Ars Technica. Obviously they suggest you to instead get an Apple TV so that you send your data to Apple and watch Apple ads instead (with the only argument being that "so far they do less ads").
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shlip
1 hour ago
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Yup, from the Apple TV article linked in the article[1]:

> According to its privacy policy, the company gathers usage data, such as “data about your activity on and use of” Apple offerings, including “app launches within our services…; browsing history; search history; [and] product interaction.” [...] transaction information, account information (“including email address, devices registered, account status, and age”), device information (including serial number and browser type), contact information (including physical address and phone number), and payment information (including bank details).

Yeah, sure, that's privacy, Ars.

[1]https://arstechnica.com/gadgets/2025/06/all-the-ways-apple-t...

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raw_anon_1111
1 hour ago
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Let’s see where to start?

1. Email address - you have to use an email address to have an Apple account. How are they not going to have your email?

2. Devices registered - you mean when you log into your device, they keep track of your logged in devices!

3. Transaction history - they keep track of what you bought from them!

Must I continue? Every single piece of data that you named is required to do business with them.

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orwin
42 minutes ago
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Browsing history? Search history? Age?

Also 'product interaction' is an euphemism to say "if you're sick, we'll sell this information for around 80€" (I think it's close to 200$ for Americans but I don't have any contact in this industry overseas). If you have a cancer and suddenly you see an increase in ads for pseudo-medicine and other scams whose only goal is to extract all the money you have left, and if lucky, your famil's money too, that's from 'product interaction'.

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raw_anon_1111
30 minutes ago
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So exactly how do you suppose they sync your browsing history and bookmarks between devices if they don’t store the information? And your browsing history is e2e encrypted by keys on your device. Apple doesn’t have access to your browsing history.

You can give Apple any age you want to. It’s not like it checks.

And I have no idea about the other topics you are going off on and what they have to do with Apple..

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AshamedCaptain
51 minutes ago
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Every series you've ever watched with the Apple TV -- of course, they keep track of what you watched with them!

(/s).

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flux3125
1 hour ago
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Funny how the article itself is an ad
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gear54rus
1 hour ago
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At least we can gather and post an actual solution in the top comment.
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aquir
2 hours ago
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Don’t ever connect your TV to the internet?
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M95D
1 hour ago
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They nag.
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dfxm12
49 minutes ago
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Some brands are better than others. I bought a Sony Bravia TV less than a year ago. The nags are infrequent (maybe every fifth time I turn it on) and unobtrusive (a toast notification pops up in the upper right corner of the screen for a few seconds; it's gone by the time the Fire Stick UI comes up).

Getting rid of ads on the streaming stick and various streaming services is an interesting challenge though...

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raw_anon_1111
1 hour ago
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I’ve had plenty of RokuTVs and my previous home had wired gig e Internet in every room. I plugged the TV to the Ethernet to get software updates, unplugged it, set the TV to always switch to the HDMI port with my AppleTV connected and never thought about the Roku again.

The AppleTV supports CEC and controls the power and the volume.

No nagging

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nickthegreek
54 minutes ago
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Maybe some brands do (feel free to name them). My Samsung does not.
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guerrilla
1 hour ago
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My Phillips 65" doesn't. I just have it connected to my old PC via HDMI. Don't need any smart features.
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anonym29
1 hour ago
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This must be a very new or not universal feature. I have an Element E4AA70R 70" 4K UHD HDR10 Roku TV I picked up in mid-2023 for well below $1000. It has never once been connected to the internet, and it doesn't nag me.
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M95D
1 hour ago
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I rented an apartment that had an LG. It showed a FOMO-inducing popup every week.
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matheusmoreira
1 hour ago
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Might still be possible to jailbreak LG TVs. Not sure what the quality of the homebrew TV firmware situation is like though. Maybe not stable enough for family use.
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RajT88
1 hour ago
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I have an LG C3. The old jailbreak no longer works.

I keep avoiding the upgrade to keep the possibility open. At some point they force upgrade your firmware.

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anonym29
1 hour ago
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Any information on model number so people can compare, learn from your experience, etc?
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AlecSchueler
2 hours ago
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Don't bring one into your house?
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teeray
2 hours ago
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TV Manufacturers: “oh no!” *proceeds to remove all dumb TVs from the market*
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wkjagt
2 hours ago
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The article goes into that option.
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amundskm
1 hour ago
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I have had an old PC hooked up to the hdmi port of an old TV for years and it works exactly as I want. I have full control and don't have to deal with smart tv ads.
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shlip
1 hour ago
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Other options than the suggested Apple TV route, include pihole (adblock), kodi, openelec (opensource media players).
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amelius
1 hour ago
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Unfortunately cars are becoming like smart TVs in this respect.
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anonym29
1 hour ago
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It's not feasible for everyone, but between grocery delivery services, telehealth, etc - if you work remotely anyway, it may be surprisingly feasible to get rid of your car altogether and only Uber/Lyft as needed, at least until robotaxis expand into your area at a fraction of the price of traditional ride-hailing apps.
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raw_anon_1111
1 hour ago
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I work remotely, my gym is downstairs as well as a convenience store with some fresh (overpriced) items, a bar and an (overpriced) restaurant.

My barber and grocery store is a $9 Uber Ride each way. So I could get away with a car easily where I live now. My wife and I have been down to one car since Covid.

But when I was in the burbs if metro Atlanta where everything wasn’t so close, it would have been over $100 easy going from one side to the other or basically anywhere besides the grocery store.

My car insurance is only $176 a month for my wife and I. It doesn’t make sense not to have a car, even if you include the minor maintenance on a car that would be hardly ever driven. Even at a theoretical $400 car payment + $176 in insurance, it still easy to come out ahead.

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DrPhish
1 hour ago
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Just use a commercial signage display
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amundskm
1 hour ago
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I looked into this. If I am remembering correctly the price was higher. It is just easier to connect a mini PC to an hdmi port and bypass all of the built in TV functionality.
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HiroProtagonist
1 hour ago
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Pi-hole
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ProllyInfamous
7 minutes ago
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This is a great suggestion. I've run two on my local network for about five years:

#1) My personal DNS resolver, which I manually configure on each device.

#2) The much less restrictive DNS resolver which my DHCP server automatically issues to all other network clients, including all phones and IoT [0]

Individual hosts can then manually configure their DNS to resolve to the local network router (or third-party DNS), which effectively bypasses the PiHole (for that device, only).

[0] There is a method to use a firewall to capture all outbound DNS and force routing through PiHole (ifsense? I don't know), which may be necessary for hard-coded DNS-IPs. I do not know how to do this but it's not necessary on my network.

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mr_mitm
1 hour ago
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I have a fire tv and run adguard, which does the same thing as pihole, and I can barely tell it's on. It may block some tracking, but I get an increasing amount of ads in the fire tv GUI, not to speak of YouTube ads.

Sometimes I wonder if the people recommending pihole actually tried it. You get much better value out of ublock, smarttube, and so on.

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lucasRW
1 hour ago
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Aren't private DNS or PiHoles a good enough compromise ?
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maurits
2 hours ago
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"We, and our 226 partners use cookies and similar methods to recognize visitors"
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mrweasel
2 hours ago
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How can you as a publisher not look at that an not go: "Seems a bit much".

Fine that you need to run ads and maybe partner with someone to sell those ads, but 226 of them?

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deafpolygon
1 hour ago
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It’s just a modern-day MLM scam.
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pandemic_region
2 hours ago
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This
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deafpolygon
2 hours ago
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tl;dr: don’t connect it to a network, and/or use a computer monitor.
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jeremy151
2 hours ago
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My work health insurance recently offered a free scale and blood pressure monitor, I thought that's a nice perk, I'll use that, so I ordered with the intent of never using their app, just using it for my own tracking. The first time I used it, I got an email from my insurance company congratulating me and giving me suggestions. Both devices have a cellular modem in them, and arrived paired to my identity.

I destroyed them and threw them in a dumpster like that Ron Swanson gif.

All to say, little cellular modems and a small data plan are likely getting cheap enough it's worth being extra diligent about the devices we let into our homes. Probably not yet to the point of that being the case on a tv, but I could certainly see it getting to that point soon enough.

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kotaKat
1 hour ago
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Similarly, I had a workplace dental provider ship me a ‘smart toothbrush’.

Turns out they track the aggregate of everyone’s brushing and if every employee brushes their teeth, the plan gets a discount.

”Lower rate based on group's participation in Beam Perks™ wellness program and a group aggregate Beam score of "A". Based on Beam® internal brushing and utilization data.”

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matheusmoreira
1 hour ago
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Technology is starting to become genuinely terrifying. Computers used to sit on desks in full visibility, and we used to be in control. Now they're anywhere and everywhere, invisible, always connected, always sensing, doing god knows what, serving unknown masters, exploiting us in unfathomable ways. Absolutely horrifying.
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anonym29
1 hour ago
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I'd have tried to disassemble it, locate the SIM card or cellular modem, and see if it could be used for other traffic. A wireguard tunnel fixes the privacy problem, and I can always use more IP addresses and bandwidth.

Until people start abusing these "features", they will not go away.

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aquir
2 hours ago
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Holy shit! I would’ve done the same! This is pure evil! I guess the box never had this info on it
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jonnrb
2 hours ago
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Someone should start a blog where it's all clickbait titles and the articles are all once sentence with the obvious resolution to the bait.
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ToucanLoucan
2 hours ago
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Yup. Works great. All things equal I'd prefer just not buying a damn Smart TV to begin with, but absent that as a realistic option (every 4K TV I've ever seen is smart) I'll happily settle with them never seeing one byte of Internet.
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eightnoneone
2 hours ago
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I’m in the same camp. The next escalation is defending against a TV scanning for, and joining unprotected neighbor networks to “phone home.” It’s a thing.
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anonym29
1 hour ago
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Bet this is easy to fool with a fake/honeypot open network with a high rssi that blocks all traffic except the initial captive portal / connectivity check.
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jonnrb
2 hours ago
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I mean yeah or they include a 5G modem because the ads are so lucrative. But then we can start discussing how to cut the red wire to disarm your spy rectangle.
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kotaKat
1 hour ago
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That one I’m starting to lean on getting closer to happening because we now have 5G RedCap out there for the ‘cheaper’ moderate-speed IoT data market.

https://about.att.com/blogs/2025/5g-redcap.html https://www.t-mobile.com/news/network/5g-redcap-powering-sma...

Wouldn’t surprise me to see modems and eSIMs and embedded PCB antennas some day down the line.

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ToucanLoucan
1 hour ago
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Imagine if we could put this kind of innovation to work to solve actual problems and not find ways to bypass people attempting to not have capitalism screaming at them 24/7 to buy things.
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dr_coffee
2 hours ago
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The article lists several manufacturers of 4k dumb tv’s
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imp0cat
1 hour ago
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Some of the advice is a bit weird though. Get a 4k HDR TV and then connect it to an antenna? I mean, why do you even need a 4k HDR TV in that case?

Not to mention disabling the smart/ad features is an option on some smart tvs (ie. Sony).

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ToucanLoucan
1 hour ago
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The article also says why they suck:

> Dumb TVs sold today have serious image and sound quality tradeoffs, simply because companies don’t make dumb versions of their high-end models. On the image side, you can expect lower resolutions, sizes, and brightness levels and poorer viewing angles. You also won’t find premium panel technologies like OLED. If you want premium image quality or sound, you’re better off using a smart TV offline. Dumb TVs also usually have shorter (one-year) warranties.

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