Canada is a big factor, though one shouldn’t ignore the upcoming generation’s preference for recreational intoxication from sources other than alcohol.
Only last weekend I was complaining about hangovers and this girl offered me some MDMA saying she uses it precisely to avoid hangovers and also expensive beverages in the club. Makes sense but for me as a GenXer it's still a pretty big leap to take. I'll just stick with my craft beer.
That was a double take .. having lived through the 80's and 90s I'm somewhat suprised there is any MDMA left to consume in the world.
It was GenX'rs that gave us:
A great philosopher once wrote: naughty, naughty, very naughty… https://www.youtube.com/watch?v=pKBPUwKJmDM
and Spaced: https://www.youtube.com/watch?v=qRW8FBFwhyc
To quote a peer GenX'r Dramatically ambiguous I know, but we are on a lot of drugs - https://www.youtube.com/watch?v=xT2iP5Si-Ho
I am often confused how HN can to be so out of touch, but probably shouldn't be since many never read the articles and just keep relentlessly pushing their agenda as if saying anything this space has any influence beyond tech.
As an aside, while alcohol will definitely remain a staple of sales, it's declining in several key sector. Even here in France. Which is also something we should be happy about, despite the obvious economic woes to be faced from that change.