I was very excited by Squeak in the late 90s (and even more excited by Self), but it was clear that the time of Smalltalk being able to make any kind of broader splash was done, and Java was where people's attention switched.
Imagine if a consumer focused machine like the Macintosh had shipped, but based fully on Smalltalk, with an authoring environment built on it for "regular people". The closest we got to this was Hypercard.
https://books.google.com/books?id=CD8EAAAAMBAJ&lpg=PA25&dq=d...
Or maybe I'm just entering my "old man yells at cloud" phase of life haha