Simple apps are a thing of the past. If an LLM can generate an app in a few sittings, it isn't a saleable product. However, people will still pay for a fully engineered application that solves a complex problem that AI cannot easily replicate.
Regarding copies, there is always room for more than one solution to the same need. Your challenge is to figure out how to stand out. A fundamental business hurdle, that has existed since the beginning.
Here's an idea that always bear's fruit. We humans love to do things as easy as possible. Write something that saves energy, time and is simple then people will pay for it.
beware of any business where there is no competition - there is generally good reason nobody else is making money there.
Just yesterday I was speaking with the COO of a $200M/yr revenue company in the supply chain space. He'd learned Claude Code and built a couple apps to solve internal problems but reached out to talk to us. I asked him "you've been able to build some really impressive tools, clearly you can solve your own problems, why are you talking to me?" And he said "I have a business to run. I shouldn't be coding. I need somebody who understands my business & can solve my problems without taking a lot of my time."
Is there a cheaper way for him to solve his problems? Absolutely. But he wants to put the key in the ignition and know the car will turn on every time without thinking about it. There is an endless list of problems to solve; I don't think software businesses are going anywhere anytime soon.
I even dream of build tools for business to make apps (like Air table, but better) and even if you can do anything that do, perfectly, the software they need not means they want to babysit it all the time.
Is like the person that knows how cook, amazingly, yet hire a chef for take care of it most days.
Channels are becoming even more important as software has become easy to copy. But copycats always existed. When it wasn't created by AI, it was created in low wage countries.
Sure, we'd all like to think that the goal was an idealistic "startup does things for bettering humankind".
But let's face it: A large amount of startups are literally founded as an "easier" alternative of building a "more agile" sub-organization within an established and more process driven org and then just get bought out by some of those larger orgs.
Whether or not those large orgs are then actually successful in integration and actually properly leveraging what they bought vs. just "crushing competition", is not necessarily the concern of the founders, depending on how ruthless vs. idealistic they are.
Having worked in the corporate world all my working life I can safely say with confidence that big companies absolutely DO NOT move fast. Do not underestimate the power of middle-management to destroy momentum!
Solve a problem for someone and if it was a painful one, they'll pay you for it.
Time - opportunity - matters a lot, perhaps more than anything. And to face that, one needs to ask better questions (even if you're just polling).
The concern now is that other small team or solo developers can rebuild what you have very quickly. This happened in the mobile space with all the decompiled and repacked (with min changes) apps that showed up in the stores.
The moat for SaaS startups was that the code is hidden. Now that matters less because people use AI to try and reverse engineer your backend from the API or even UI screenshots.
You have to pick up the pace to keep ahead of them and make sure you don't cause problems for customers while doing it.
Is it still worth pursuing a software startup ... using the same strategies/approach/mindset/tools/means/methods of yesteryears?
Answer is Yes for the first part and No for the second part.
Problems which need software solutions and/or have a software component (at this point, practically everything) still exist in plenty. AI/ML has only changed the playing field drastically. It cannot understand the intent behind the problem which is a uniquely Human Dilemma. This is where the opportunities lie; understanding different Problem/Business Domains by studying and closely interacting with possible clients and coming up with tailored solutions whether domain-specific or client-specific.
The emphasis now is on better problem understanding/specification/verification (DSLs/notations/diagrams etc.) and faster iteration to a MVP. AI/ML is a great help here but the cycle is initiated by a Human who is always in the loop and steers it on the right trajectory in the state space of possible solutions.
- The CEO of some major corporation or a big VC is a close friend or friend of your family.
- You are rich and have a lot of friends who will buy your product.
- You already finished the MVP; which you started building 12 years ago... Might as well try to complete.
- You're a criminal.
The market is insanely saturated and people already have more stuff than they need. Capitalism has been over since 2008. Now it's just feudalism. Product is irrelevant; it's all a social game of selection. You have to be selected. You just need to know someone and have a product with a semi-reasonable narrative that your CEO buddy can use as a justification to give you company money. That's it.
The value cannot be just the software. E.g. some workflow tool (Salesforce). These tools will continue to exist for awhile but any customer capable of moving off of it to a startup version, can probably make their own startup version, tailored to them.
Now, if you offer something besides the software — logistics, networks, financial instruments, regulatory compliance, physical goods, compute, etc — that has value besides the software.
But the five billionth workflow automation tool has fast diminishing value in 2026.
It has happened over and over many times and American antitrust law is useless. The largest corporations must be broken up, taxed heavily, and regulated in new ways. Otherwise there is no fair competition or level playing field for startups.
I get it people are skeptical about the future. But I can't imagine any scenario where people would like taking responsibility of building and mantaining their own software for everything vs. paying marginal amount of money (relatively speaking) to let someone else take the headache.
Exactly. Even something as seemingly mundane as hosting your own email is a major challenge.
However, E-mail's horrible protocols and spam-blocking security monopolies mean you're stuck with one of the big cloud providers, even if you could automate/solve e-mail server complications.
So you get all of the downsides of cloud hosting (company employees can still remote in), with none of the upsides (all the hardware is now geographically distributed, instead of one big building) with the privilege of paying for it instead of being "free" like facebook/google.
In our case, we're building a tool that has a moat from: integrations, multiple parties connecting, and others
It's very sticky once we get in, and has nothing to do with the software so much as legal, company policy and inter party communication
Everything is going off the rails this year. You only have to use Claude Code for 10 minutes to realize every job involving a computer is going to get flipped upside down within a year.
Cope or pretend it's not happening, I don't care, this is the year.
I an far, far less bullish than you on the timeframe. The vast amount of work is not even optimised for computers without AI. Much if not most bureaucratic process has stayed mostly the same for the best part of a hundred years.
It will change everything, but not in a single year!