What we do today: Users deposit euros via cooinbase pay. We convert to USDC, split their deposit across multiple isolated Morpho vaults on Base chain (each with different collateral types and borrowers pledging 150-200% of what they receive), and they earn 4-7% APY. They see one number: their balance growing daily. No wallet, no gas fees, no tokens. We have apps built for both iOS and Android, currently in beta.
The market context: This category is exploding in the US. Axal (a16z CSX, $2.5M), Nook (Coinbase Ventures, $2.5M, ~7.6% avg APY, built by ex-Coinbase/Uber team), YieldClub ($2.5M), and Aave itself launched a consumer savings app with up to 9% APY and $1M deposit protection. They're all live or in waitlist. They all run on the same proven infrastructure (Morpho has had $8.5B in peak deposits, 25+ audits, backed by $69M from a16z and Coinbase Ventures, used by Société Générale).
But they're all US-first. ACH, Plaid, Apple Pay, USD-denominated. Europe 350M+ banking customers sitting at near-zero rates — has no equivalent. In the US you can get 4-5% at Marcus or Wealthfront. In Europe, most banks pay 0.5% or less. The yield gap here is wider, and nobody is serving it.
That's our bet. We're also working on EURc (Circle's euro stablecoin) integration so the entire flow stays euro-denominated — no FX exposure. That's something no US competitor can replicate.
What we want to build next: An AI agent that automates portfolio allocation based on each user's risk profile. You answer a few questions about risk tolerance, time horizon, goals the agent handles vault selection, rebalancing, entry/exit across DeFi strategies. Think Wealthfront/Betterment for crypto, not another trading bot. The multi-vault architecture on Morpho makes this natural: different risk profiles map to different vault compositions.
Where I need help:
Go-to-market for non-crypto users in Europe: Our target is the person with €10-50K in a savings account earning nothing, not crypto Twitter degens. Every crypto marketing channel attracts the wrong audience. We're running a waitlist with tiered bonuses (+2% APY for first 500 users, referral bonuses), but how do you actually reach normal savers? Has anyone cracked fintech distribution in Europe without burning cash on Meta/Google ads (which are restricted for crypto anyway)?
Driving traffic to the site: SEO/GEO is slow, content marketing takes months to compound, paid ads for crypto are a minefield. What's actually moved the needle for early-stage fintech in Europe? We're bootstrapped, so capital-efficient channels matter.
Trust for non-crypto users: We lead with radical transparency — every user gets a public on-chain link showing every deposit, earning, and withdrawal. We put risk disclaimers front and center ("this is not a bank account, never deposit what you can't afford to lose"). But is that enough? What trust signals actually convert skeptical Europeans?
The stablecoin savings app category is being defined right now. YC literally listed "stablecoin financial services" in their latest Requests for Startups. We think Europe is the bigger opportunity — the yield gap is wider and nobody's building here yet. Would love to hear from anyone who's built in this space.
If someone wanted to “invest in crypto”, they have already done it by now and probably thinking to get more than a single digit percentage return[0].
You are offering a 4%-7% return that is only slightly higher than the promotional interest by fintechs[1] (where the money, up to a value, is guaranteed by the government).
[1]: https://www.eupersonalfinance.eu/articles/best-savings-accou...
The people holding 10k€+ in cash/ bank savings account that I know are old, tech illiterate, afraid of investing, and oblivious to the effects of inflation. They simply store the money somewhere so they can use it later at a short notice.
With these people you have way too much friction with the Coinbase way. Even if you succeeded in convincing them they deserve yield, it will be hard to compete with investing tools that are integrated into their banking apps that show higher profits than you.
Incentives are aligned because if they can offer higher yields, they can scoop customers of competitor banks.
People who aren't crypto degens just want to "stop the insanity". Like drop you into a black hole and drop that black hole into another black hole.
It's kinda late to be into crypto, I mean, we are on internet time so in 2026 this is like the only music you listen to is Chuck Berry and Elvis.
The return you quote is a numeric range but there's no corresponding number or signal you provide for risk and we have to trust you. So, how can we trust you? Independent audits and deposit guarantees.