A lot of times, I've been caught off guard when my managers or founders come and tell me that the competitors changed their branding/launched new products/partnered with someone big. I always wanted a product that alerts me when these happen. The existing ones are super expensive (their plan starts at $18K/yr). I wanted a light-weight but effective tool. Thanks to lovable, I was able to build this on my own. I'm now opening up to a larger audience.