I’m a 24M salesman working at a B2B software startup doing mostly cold outreach. I was struggling with very low reply rates and prospects who didn’t clearly express pain points. But I realized something: competitors’ customers almost always have frustrations with their current tools.

Instead of guessing problems during outreach, I started targeting companies already using competitor software.

I first built a no-code automation using Make and Linkup to find those companies. Then I contacted them with messaging like: “You use X, so you probably struggle with Y. We fix that.”

Reply rates roughly tripled and I booked twice as many meetings. Sales calls were also easier because the pain points were already relevant.

The problem was that the workflow was messy and limited. So I vibe coded a software to automate the process.