Healthy food as a service, but you have to cook it.

One for last mile. Maybe something like Blue Apron, but healthier. The stuff you can make without butter. Cleaned fish, ready to cook. Cut costs by cutting down on the expensive packaging, target market four servings and above.

Another startup for the distribution layer here, from the farms. This is basically your AWS. The farm to restaurant flow already exists, it just needs to be retrofitted.

The reason is it's a lot of work to create recipes that work every day, take photos, build up some fancy chef profile. Heck just prepping food saves enough work to charge 30% more.

There's probably room for a Heroku style layer as well. The user facing one takes orders, this layer handles distribution.

The margins today are already inefficient. These companies should be able to grow quickly.

Hey, I'm in a similar boat as you. I'm looking for ideas to start a business. I'm considering starting an agency, becoming a contractor for cloud products, or looking for product ideas... anything to help me start my own business. If you would like to get in touch to share ideas let me know.

This is a very common question here and most will scroll right by, so don't feel bad. It's an impossible question to answer, really.

But these are the things you need to consider first when choosing an area to work in for developing a product and ultimately a business:

1. What do you know really well? These are things that come from your personal experiences. Note: this is generally not about software or coding skills--it's about everything else in the world.

2. What are the problems or valuable opportunities in the areas you know well? Where there are serious problems, there are opportunities for valuable solutions.

3. Timing. What's happening in the world and how do the changes open doors for new solutions?

4. Market and Value. How many people suffer with the problems you are trying to solve? How well do you understand them? How much money will they spend for a solution? How many of these people have you spoken with: 25, 50, 100?

5. Who is competing in your market? What can you learn from them? How does your solution compare?

It's best to consider several problems and conceptual solutions before settling on one. Talk with people, build small prototypes, figure out if you truly understand the requirements.

If you do all of these things, you will have a much better shot at bringing forward a viable product and business idea.

There are some really good books out there on this whole process. Good luck.