While trying to figure out what was happening, I found images spreading everywhere: gunfire at Guadalajara airport, passengers on the tarmac at Puerto Vallarta, downtown Puerto Vallarta in flames. All AI-generated. State authorities confirmed it, but I only found that out because I was actively digging. Most people in a crisis are scared and scrolling.

This keeps happening: LA wildfires, Hurricane Milton, the Israel-Iran conflict. The industry response is the same every time. Join a standards committee, issue a press release, ship nothing meaningful. OpenAI, Google, and Meta all joined the C2PA steering committee in 2024. That same year, C2PA quietly made editorial identity optional under industry pressure. And even where implementation exists, social platforms strip the metadata on upload anyway.

Full article: https://medium.com/@faithrounds/the-fakes-were-more-convincing-than-the-fire-7022b1e8520b