Since 2005, 1Password has been on a mission to make security simple, reliable, and accessible for everyone. As the way people work and live online has evolved, so has 1Password.
More recently, we’ve invested significantly in new features that make 1Password even more powerful and effortless to use, helping protect what matters most to you, including:
- Automatic saving of logins and payment details - Enhanced Watchtower alerts - Faster, more secure device setup - AI-powered item naming - Expanded recovery options - Proactive phishing prevention
While 1Password has grown substantially in value and capability, our pricing has remained largely unchanged for many years. To continue investing in innovation and the world-class security you expect, we’re updating pricing for Individual plans, starting March 27, 2026.
Current vs New Pricing:
Current price: $35.88 USD / year New price: $47.88 USD / year
The new price will take effect at your next renewal, provided it’s on or after March 27, 2026. Those occurring prior to March 27, 2026, will continue at the current pricing until your next renewal.
If you have any questions, please reach out to support by replying to this email. We’re deeply grateful for your continued trust and support.
Thank you, The 1Password Team
I like 1Password a lot. I've used it for 10 years. It's never lost a single thing, and I don't recall any downtime that impacted me. It's easy to setup and 99% hassle free. Works on my various device types (windows, mac, ios). It supports passkeys and 2FA codes. I like having shared and private vaults. I love the ability to share an auto-expiring, one-time-view link to a password. And the billing is a simple subscription fee.
I could do without some bloat. Watchtower feels like an enterprise need that is otherwise low-value and (by default) noisy for individuals/families. I obviously don't need "AI" forced into my password manager. I didn't love the version 7 to 8 transition that required a new app/extension to be installed. But all of that is really not so bad.
So yeah, I don't feel like I'm getting any additional value that justifies the price increase, but it's still more than worth it for me.
That experience, combined with a ~33% price increase, makes the direction a bit concerning, and feels like it’s going in a down hill...
That said, it’s genuinely difficult to move my family off 1Password. I just wish there are stronger competitors.
There was a period of time that 1P would constantly grab window focus on macOS, they must have finally fixed it because after months of it randomly happening I don't think it's happened for at least 4 months. Then there is stuff like adding a new item, the search "Try searching anything", well, at least as long as "Anything" is not the _type_ of new item you want to create...
If I search "API" because I want to create an API key entry it shows be a bunch of worthless suggestions of websites (why would that be useful?) and at the bottom just injects my search term into the name of the 3 top "types" of item you can make. I have to expand it and scroll down to find API Credential. This is maddening to me. In part because of the mocking "Try searching anything", which is just clearly BS, and in part because I find the website search 100% useless and the only thing I care to search on is the types of new 1Password item I might create.
Quality matters in what you use constantly.
I login/unlock my password manager maybe...a dozen times a week and that would be a high count when I'm doing "business" and logging in for financial things.
For pure peace-of-mind managing a family and all our passwords and digtial security, it's value is far more than this monthly cost
This is a killer feature for me, since apparently iOS backups do not backup your TOTP generators in Google Authenticator, which I discovered after I wiped my phone and restored it thinking I was perfectly safe doing so given I had a backup.
I now encourage all the folks I mentor to set up a KeePass vault for the TOTP seeds.
There's even an option to generate one of those fancy QR codes that apps like authenticator can use, so the two are not mutually exclusive.
If you're an individual, not an enterprise user, I don't see why anyone would pay for a password manager.
Accessing your laptop is one thing, accessing all of your passwords for every app with a fingerprint is scary.
I've been a 1password customer for many years, so I'm a bit bummed out about this.
In a world where almost every single app or service I use has thrown me into a rage from enshittification or show-stopping bugs or both, where I can hardly even type this message because even iOS keyboards have regressed… 1password is actually a great service that makes my life objectively better.
I put them in an exclusive S-Tier with, surprisingly, Chase Mobile (in recent years), Signal, Google Sheets, and maybe an few others. They just work.
Since the rest of them ignore my 1 star App Store reviews and my desperate, detailed bug reports, the only power I have left is to support good software and recommend it to friends.
The only reason I have not migrated away is that my wife and daughter also use it (1Password Family) and it seems like a huge task to properly migrate the hundreds of passwords, tens of passkeys, etc. Maybe this is the final straw.
What banking tasks are you doing that other apps don't seem to handle -- are you trading stocks or something?
I basically never use a banking app except to deposit a check (which all the various apps seem to handle well now) or transfer money from the checking account that receives my direct deposit to the account I use at ATMS. (Love that air gap).
Really? To me that app is like the WeChat of banking. It just does so many things. Do not even get my started on the non-standard long totp that they force you to enter when trying to navigate certain parts of the app (you're already authed, why reauth?!).
I think the Schwab app-for doing as many things as the Chase app, is a much smoother experience.
Seems like the most popular players in this space are Bitwarden and KeePass, does anybody have a positive or negative experience to share with either?
I think I tried using it maybe 4 years ago or so, and I had the same feeling. It just felt.. awkward to use, lots of friction. I was hoping it had changed by now, but I guess that hasn't happened.
However, it’s open-source, cross platform and sorta works.
So you've just been with 1Password then? Did you try KeePass or anything else?
Sometimes the vault doesn't unlock and I have to enter in my password 2-3 times.
It doesn't always capture all information from a page properly when creating a new login and there are additional fields to capture.
The "detecting if a website supports key passes and one time password" feature for Watchtower was overwhelming with lots of information, until I clicked each one and had to ignore it.
These reasons alone are not enough for me to leave, the 3 big problems are below.
1 - I was feeling more uncomfortable having websites promote using passkeys, and I would store that in 1Password, but then I wasn't sure if 1Password as going to make it easy to migrate that stuff out. So, I want to use something open source, so I don't have to worry about losing access/managing that stuff in a propertiery/closed product. It might be easy to export/migrate out today, until something changes and they no longer allow that or make it very difficult/hard to scale/automate.
2 - I have a strong feeling this price increase is being justified by "AI" somehow. I'm sure, like all other companies, 1Password is internally forcing/requiring its developers to use coding models, and sonnet, opus, etc are expensive to use and the cost adds up. Also, I don't like the direction of where things are headed, where people are becoming more relaxed and not reviewing code properly and merging in code that will cause security issues later (perhaps openclaw fits into this bucket) or they are taking open-source code they laundering it for companies internally to use (I can't prove this, but if a model is trained on public data/code, it seems very likely). Something about that just bothers me especially when a company is worth billions of dollars.
3 - I've spent the last 3 years building up my homelab and using Pikapods for hosting various things. I want to support open-source more and run my own things and pay supporters properly to maintain things. I've always been a bit nervous what might happen if 1Password gets hacked, either because of poor security or due to a third party vendor. I still have the problem of my things getting hacked, but I pay more attention to how I secure things and use Tailscale and not publish things on the broad internet (when it makes sense). Also, I would be a hypocrite to dismiss the value of coding llms, as I'm using them myself. But how I'm using them, I'm using them to do security reviews of my docker compose files or kubernetes yaml files. Having coding llms has made it so much easier to maintain a homelab.
Enshittification comes for us all, sadly, even something like this that has largely been indispensable for me and my family for so long now.
Not sure what to say, because Bitwarden is worse at everything and nothing else is even worth mentioning based on what I know. Great example of something I’ll stay with for now simply because there are no better alternatives on the market.
PS - listing AI auto naming of items as an improvement got a genuine laugh out of me.