Resource usage has been on a hedonic treadmill at least since I came online in the 90s. Good things have come from that, of course, but there's also plenty of abstraction/waste that's permitted because "new computers can handle it."
With so many gaming devices based on the AMD Z1 Extreme platform (and its custom Valve corollaries) over the past few years, it'll be great to see that be the target/baseline for a while. Brings access to more players and staves of e-waste for longer.
I work in gamedev, so perhaps I'm a bit sensitive, and I understand that general purpose engines aren't as light on resources as the handcrafted ones that nobody can afford to make anymore... but we're not anywhere close to the layers of waste and abstraction that presents itself when using webtech for desktop apps by default.
Arguably the connotation has changed slightly, but AI slop caught on because it fit so well.
It's uncommon, and associated with old timey prisons and orphanages.
The word itself has existed for hundreds of years.
Ram will always be in some demand, but that doesn't mean it's viable for everyone to start building production.
People forget quickly why we only have a handful of DRAM manufacturers today.
1) Prices aren't returning to "normal".
The only way they will is if the hyperscalers and AI companies start to implode -- which will kill a huge portion of the US economy and lead to global recession, so, cheap RAM but nobody can afford it
2) By building up capacity you influence the outcome.
If someone else enters the DRAM space, the duopoly has to actually start thinking about competing on price, maybe they become price competitive before the launch of your new fab in order to kill it, but, it will have an effect and probably before it even opens
3) A western supply chain has benefits by itself.
There's a reason some industries are not allowed to die, most notably farming- because security and external pressure are concerning.
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Realistically there's no reason not to do this. It will be long, painful and expensive. The best time was a decade ago. The next best time is now.
I disagree.
Modern RAM is made in fabs, which are ridiculously expensive to manufacture. Modern EUV lithography machines cost around 500M each. They're manufactured by hand. Only one company in the world knows how to manufacture them right now. So we can't exactly increase global manufacturing capacity overnight.
The way I see, there's 2 ways this goes:
1. AI is a fad. RAM and storage demand falls. Prices drop back to normal.
2. AI is not a fad. Over time, more and more fabs come online to meet the supply needs of the AI industry. The price comes down as manufacturing supply increases.
Or some combination of the two.
The high prices right now are because there's a demand shock. There's way more demand for RAM than anyone expected, so the RAM that is produced sells at a premium. High prices aren't because RAM costs more to manufacture than it did a couple years ago. There's just not enough to go around. In 5-10 years, manufacturing capacity will match demand and prices will drop. Just give it time.
Really the only way it could work is if the government declares it it a national security issue and will promise to subsidize it. Because in just a free market, it's most likely to flop.
Which is a good idea for when we don't have a dementia patient in charge of our country.
EU should get on that though.
Where can CXMT and other Chinese players export when Japan, South Korea, much of ASEAN, India, much of North America, the EU, the UK, Australia, NZ, and parts of the Gulf have enacted or begun enacting trade barriers against Chinese exports?
[0] - https://www.ft.com/content/eb677cb3-f86c-42de-b819-277bcb042...
Or their consumers will enjoy cheap PC part prices. With possible gray zone re-export market.
Of course we could see retreat from global markets to mercantilism, but that has yet to fully happen.
[0] - https://www.reuters.com/world/asia-pacific/xi-putin-hail-tie...
[1] - https://www.reuters.com/world/china/chinas-president-xi-meet...
[2] - https://www.reuters.com/world/china/china-calls-closer-defen...
[3] - https://www.reuters.com/world/china/eu-steps-up-efforts-cut-...
[4] - https://www.scmp.com/news/china/diplomacy/article/3316875/ch...
How?
Most foundries across Asia and the US are being given subsidizes that outstrip those that the EU is providing, with the only mega-foundry project in Europe was canceled by Intel last year [0].
Additionally, much of the backend work like OSAT and packaging is done in ASEAN (especially Malaysia), Taiwan, China, and India. As much of the work for memory chips is largely backend work (OSAT and packaging), this is a field the EU simply cannot compete in given that it has FTAs with the US, Japan, South Korea, India, and Vietnam so any EU attempt would be crushed well before imitating the process.
Furthermore, much of the IP in the memory space is owned by Korean, Japanese, Taiwanese, Chinese, and American champions who are largely investing either domestically or in Asia, as was seen with MUFG's announcement earlier today to create a dedicated end-to-end semiconductor fund specifically to unify Japan, Taiwan, and India into a single fab-to-fabless ecosystem [1]. SoftBank announced something similar to unify the US, Japan, Malaysia, and India into a similar end-to-end ecosystem as well a couple weeks ago [2]. Meanwhile, South Korea is trying to further shore up their domestic capacity [3] via subsidies and industrial policy.
When Japanese, Korean, and Taiwanese technology and capital partners are uninterested in investing in building European capacity, American technology and capital partners have pulled out of similar initiatives in Europe, and the EU is working to ban Chinese players [4] what can the EU even do?
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Edit: can't reply
> Why are you overlooking European semiconductor champions
Because they don't have the IP for the flash memory supply chain. And whatever capacity and IP they have in chip design, front-end fab, or back-end fab is domiciled in the US, ASEAN, and India.
> STMicroelectronics
Power electronics and legacy nodes (28nm and above) for IoT and embedded applications.
> Infineon
Power electronics and legacy nodes (28nm and above) for automotive applications.
> NXP
Power electronics and legacy nodes (28nm and above) for embedded applications.
> All of them are skilled enough to build and operate a DRAM fab in Europe. A bunch of EU dev banks can lend the monies to get it built.
They don't have the IP. Much of the IP for the memory space is owned by Japanese, American, Korean, Taiwanese and Chinese companies.
Additionally, most Asian funds own both the IP and capital (often with government backing), making European attempts futile.
Essentially, the EU would have to start from scratch and decades behind countries with whom the EU already has FTAs with that have expanded capacity well before the EU and thus would be able to crush any incipient European competitor.
[0] - https://www.it-daily.net/shortnews-en/intel-officially-cance...
[1] - https://www.digitimes.com/news/a20260224VL219/taiwan-talent-...
[2] - https://asia.nikkei.com/economy/trade-war/trump-tariffs/soft...
[3] - https://www.digitimes.com/news/a20251230PD220/semiconductor-...
[4] - https://www.ft.com/content/eb677cb3-f86c-42de-b819-277bcb042...
It's easy to build factories, much more difficult to train the engineers required to run them... and let's not even talk about all the crazy regulations & environmental rules at the EU level that make that task even more difficult, because yes, chip factories do pollute... a lot.
Countries like South Korea or Taiwan have adapted all their legislations and tax, environmental regulations to allow such factories to operate easily. The EU and EU countries will never do that... better outsource pollution and claim they care about the planet...
The reason is as you have described. We are getting close to where the numbers of people with practical experience working in, managing, and designing things like the work processes and factory layouts in industries that build physical products are disappearing. We're losing a lot of capable practical engineers with hands on experience. We can keep the universities going teaching the physical subjects but those lecturers wouldn't know even where to begin on designing and building efficient factories unfortunately.
We'd probably end up having to get Chinese and Taiwanese businesses to outsource their 'experts' back to us in order to actually do this and pay them a fortune - basically the reverse of what was happening in the manufacturing sector in the 80s and 90s!
The same applies to your comment.
So, we're looking at a decade-long project at least, even if everything goes as planned, and crazy fast, in the technical and administrative departments.
Excellent universities, overall. But results from primary and secondary schools are nose diving at a more than alarming rate in several EU countries. Literacy rates are falling, math grades are falling. There's IMO only so much time before universities begin to be affected as well.
Well, the EU has not manufactured a whole lot of chips in the last 30 years, where do you get the people with the professional experience to teach new engineers... Oh you mean you have to import the teachers from South Asia too? /s and it takes what, 5 years at the minimum to train an engineer? France and UK used to produce entire home computers... in the 80's...
This is not comparable to Taiwan or the Shenzen area, but it's definitely not nothing. Some local expertise exists, even though it may be not the most cutting-edge.
On the flip side if you're buying a new computer in 2026 - it's going to be even harder to justify not getting a MacBook, the chips are already 2 years ahead of PC, the price of base models was super competitive, now that the ram is super expensive even the upgraded versions are competitive with the PC market. Oh and Windows is turning to an even larger pile of shit on a daily basis.
I'd buy a mac in a sec otherwise.
https://www.theverge.com/tech/880812/ramageddon-ram-shortage...
They discussed it on the decoder podcast as well.
Additonally, depending on which country you live in, telecom vendors reduce the upfront cost of the phone purchase and make up the difference via contracts.
Unless there is a true breakthrough, beyond AGI into super intelligence on existing, or near term, hardware— I just don’t see how “trust me bro,” can keep its spending party going. Competition is incredibly stiff, and it’s pretty likely we’re at the point of diminishing returns without an absolute breakthrough.
The end result is going to be RAM prices tanking in 18-24 months. The only upside will be for consumers who will likely gain the ability to run much larger open source models locally.
They also marketed the first webcam, and made emulators mainstream. Their PlayStation emulator is the basis for the case law that says emulators are fair use, decided as a result of a suit from Sony.
So why you’re saying is that it could be worse, but not by much?
Idk if the owner changed or what, but the website used to be more comical.
It denied this saying that the figures quoted were estimates only, that such massive RAM contracts would be easily obtainable public knowledge and that primarily the recent price increases were mostly cyclical in nature.
Any truth to this?
Edit to add: I am actually curious; I was under the impression that this 40% story going around was true and confirmed, rather than just hyperbole or speculation.