Terraria had "Blood Moon" when it released 2011, so no the book didn't start it. Terraria is much more popular than that book.
Edit: Apparently there is even a movie from 1990 called bloodmoon, just google it next time...
There are also many 20th century sources on Google Books, but they don't necessarily refer to the lunar eclipse. It meant "full moon" in frontier Texas, but there are also Wiccan books from the 90s that give this name to the October full moon.
Blood Moon!
TFA says: "John Hagee appears to have popularized the term in his 2013 book"
TFA's title isn't "The term 'Blood Moon' wasn't invented until 2013" but simply "The Blood Moon", don't know why it became that on HN.
Also site seems to be a bit /.'ed now.
I miss the days when the only term was blue moon and that was considered a rare occurrence. I noticed that term is also used much more then in the past.