He said that in 2013, and now we're in 2026, not only is it possible, but it's very likely.
I am glad about it. I think social media, in its current ad-infested, addiction-fueled data-harvesting form, is pure poison.
Why it is worth reading is his thinking about the causes and outcomes is so clear. Its still useful today.
I'm in complete agreement, but I will say that this attitude has left me pretty isolated as I'm getting older. For better or worse, most people use Social Media to stay connected so I have wound up pretty connectionless over time.
I've been thinking about making a new Facebook account just to try and connect with local people playing TTRPGs, because that's apparently still where most of the organizing is. Unfortunately Facebook wants a fucking government ID now so I'm probably not going to do that
But over time, something happens. No one has a novel, brilliant insight 1-2 times a week. So once they really turn in and decide to make a serious effort with their channel, the quality of their content suffers. Maybe it's not quite click-bait, but it's less genuine and more formulaic than their original work. A bit more sensational. Videos are reaching for reasons to exist, since the author needs to keep pumping them out.
I wouldn't quite call it corruption, but it's a clear degradation. In principle it's not a novel problem, since people have been writing weekly editorials for a long time. But, there seems to be something about the Youtube format that makes it such that the big channels must always play the game and pump out sub-par content.
That is to say, the whole post is a bit of an internet old-head complaint. Reminds me of baby boomers complaining about a "decline" in homeownership and having children without acknowledging the massive shifts in the economic accessibility that support these milestones.
It's easy to write a post like this when you've already built a following because you started when social media was a greenfield experience. It's much harder when you have to compete for signal while being pressured to build a brand and perform at your day job.
Though I also notice awareness around this issue is rising (e.g. smartphone bans in school, initiatives like bluesky), which is good, I guess. All of this is still a society-wide experiment without control group.
https://www.cambridge.org/core/books/postbroadcast-democracy... - absolute banger
-- Groucho Marx (probably)
I looked through the comments and the vast majority are also painfully obvious AI.
I know for me personally it would do the opposite, and if i saw someone i was following make a post similar, I would unfollow. Not like it matters on a site like linkedin though where they will just attempt to feed people the garbage regardless if they follow or not.
Who's falling behind? What does falling behind even mean if the OP doesn't care about numbers and really doesn't want to play the social media game?
Social media as it existed is gone, because people got tired of it, just as they got tired of geocities and myspace before that.
The new iteration is really bad, and there's a good chance people will get tired of it just as quickly as they got over the older ones.
Meanwhile, let's try to ignore stupid people doing stupid things with AI as much as we can.