In the beginning Twitter was very free and open with API access. There were plenty of alternative apps. Of course, that changed when they got serious about monetizing.
Would it really be any harder for Bluesky to switch from ATProto to a proprietary API than it was for Twitter to close their API? How many users are realistically going to download their archives and upload them to some other provider? If most people are using the website or official app, that's where the stickiness is. There would be a blog post with a title like "Supporting the Bluesky Community for the Next Century" and how it's better to have a centralized site that can feed its employees than an idealistic decentralized one that disappears. Things would seem OK at first. But enough years of chasing quarterly KPIs would put them in the same spot as Twitter and Facebook.
I disagree with the premise here. I think the core mechanics of social media, ie instant communication between random strangers about random topics, creates toxic interactions regardless of whether it's manipulated by engagement algorithms.
Some of the most toxic conversations I've seen were on Mastodon.
If there's a healthy future for socializing on the internet, I think it will happen in small communities.
That will slow down dissemination of information, but maybe that would be a good thing.
Larry Wall said, way back in the 1990ies,
"The social dynamics of the net are a direct consequence of the fact that nobody has yet developed a Remote Strangulation Protocol."
Which is kind of correlated to the fact that being behind a keyboard feels different to people than being face to face.
Years later, i would follow 200 people, and i would open instagram once per day and all i'd see were random peoples photos and videos (reels? i don't know what they're called anymore), some from international influences, some like stuff that can be found on 9gag, etc. Even if i switched to "following", there would maybe be 1 photo made by a person I actually followed.
Did the algorithm make people stop posting their personal daily stuff? Did people change?
I guess it's even worse now, but i've uninstalled it a few years ago.
If you are in any small communities using social platforms like Discord/Signal (chat rooms) or Discourse (forum), it's a very different feel. Most are genuinely positive experiences.
I suppose it depends on how one defines social media. My definitions are more flexible than they used to be.
But, the Fediverse never really seemed to take off in the mainstream. Mozilla launched their own mastodon instance around 2023 and then closed it in 2024. I've never heard anything about PeerTube in casual conversation, and Mastodon is not common to hear about either.
As someone with a tech degree and a liberal arts degree, I think protocols like this are excellent examples of trying to solve social issues with technology instead of policy or other approaches. I can't tell you what those other approaches would be, but I haven't seen a lot of efficacy from the purely technological ones. Eventually, the pressure of turning a profit always seems to take over, pushing the moral mission aside. Still. I'm rooting for ATProto to speak truth to power and uproot apps like X and Instagram.
CDMA had better radio tech than GSM, but at the expense of openness. Qualcomm basically owned CDMA, and still does, while GSM was cross-licensed among everyone.
Likewise, ActivityPub is truly open while ATProto is "open" but you're basically a prisoner to Bluesky Social, the way CDMA put you in Qualcomm's prison.
Bluesky has the initial lead, but it's Twitter's estranged child. People used to Twitter find Bluesky an easier replacement. CDMA was also an easier upgrade from analog 1G networks than GSM was, due to re-using the back office systems and ESN identifiers.
Yes, Bluesky has a better experience. But maybe future ActivityPub releases will catch up for a large part. UMTS caught up to CDMA while being more open, and LTE became the universal 4G standard, with GSM-centric IMEI and SIM cards and such. And maybe PDS implementations will converge to ActivityPub with an ATProto fallback.
Keep in mind that I know nothing about the protocols, so I could be missing what makes ATProto a better tech, or not.
Really, they're kind of unncessary to begin with, you probably do want an off-ramp but it's better if a centralized service just has good governance and policies that can be affected by users. The current setup is still usually relatively closed entities that are federated.
Regarding the awareness of it in the mainstream, I somehow got too high at a local pot shop and ended up chatting with the cashier. He was a former gamedev and knew what quaternions were (we were both confused by them), but I felt deep shame when I mentioned IRC and he clearly had never heard of it. I don't think outside of HN and other niches, people have heard or care about these federated protocols. It's a very nerdy/self-indulgent need to worry about whether all of your Internet writings are accessible via various means.
Given the state of other social media. The randos were right to ban them probably.
For example:
A simple simulation of social networks rapidly reproduced three well-documented dysfunctions: partisan echo chambers, concentrated influence among a small elite, and amplification of polarized voices - creating a "social media prism" that distorts political discourse. Notably, all attempts at conscious intervention failed to help or made things worse. [1]
Rather than fostering closer relationships, the algorithms and structures underlying social media platforms inadvertently contribute to profound psychological harm - particularly among teenagers, who are disproportionately affected by curated online personas, peer pressure to present a perfect digital image, and constant notification bombardment. [2]
And from Meta's own internal UX research, surfaced in recent harm-related court filings: researchers described Instagram as functionally a drug, users as binging to the point of reward deficit, and the platform's role as that of a pusher. [3]
I've gradually opted out of social media over the last few years. That Meta internal research was the thing that finally pushed me to delete IG, the last social app I was still using. My life has been noticeably calmer and better adjusted since - which makes me skeptical that a better protocol, rather than a fundamentally different relationship with technology and socialization, is our way out of the current mess.
[1] https://arxiv.org/html/2508.03385v1 [2] https://scholar.dsu.edu/cgi/viewcontent.cgi?article=1222&con... [3] https://www.lieffcabraser.com/pdf/2025-11-21-Brief-dckt-2480... (p. 33)
It doesn't. There is currently no single design that eliminates all the major pathologies at once. Social media harms come from a mix of business incentives, ranking systems, scale, moderation burdens, and power concentration, so fixing one layer does not automatically fix the rest. Recent research on decentralized protocols shows that they aim to redistribute power and user agency, but they also face governance problems and risks of power re-concentrating at key decision points (see the discussion section in [1]).
I choose to see every post on my (small country) instance, so if there is an echo chamber, it's an instance-shaped one. Which I like - I see the range of views prevalent in my small country. "Elite" posters depend on posting good content and are rewarded only by other people boosting their posts.
I tend to use Mastodon which makes finding a post's popularity a click away, and so emphasises posting for interest instead of outrage. This may also be an artifact of living in a small country that expects more civilised discourse from it's citizens.
Having no algorithm definitely makes the Fediverse more "boring" - I had to persevere after moving from Twitter. But I soon realised this was due to the lack of outrage, and that that was what I wanted, and what I was seeing was far more "real". Big fan now, and it's made my social media consumption a lot healthier.
The design of feeds (algos) and labellers (moderation) is unique and one of the best parts of the protocol.
There are also interesting applications for inter-app features, a double edged sword, i.e. good for content creators but bad for something like linkedin.
This is a mirage. The ATProto providers don't give you the cryptographic keys to your identity, so if they lock down your account, you can't migrate.
Here is one of many sites that help users de-risk, backup, and migrate: https://pdsmoover.com/
Which sub-communities are on Twitter right now?
https://bskycharts.edavis.dev/edavis.dev/bskycharts.edavis.d...
They were, quite literally, designed to do this. They needed to monetize the user base to pay for the server costs. Zuck wanted a business.
Are the scientists referenced in this article really so averse to having a website or corresponding via email that they need a social media instance to chat with every Tom, Dick and Harry that can't put up with the friction of clicking a mailto: link? How did that go during Covid, when everyone on Twitter suddenly became an infectious disease specialist?
> So you could use another app like Blacksky and have the same exact posts, comments, and likes that you do on Bluesky. And if you ever decide that you don’t like what Bluesky is doing [...] you can move somewhere else, keeping your followers, connections, and content.
How is that different from moving to a new web host or newsletter provider? And what happens if your Bluesky connections don't move over to the new thing? Or if Bluesky chooses to create a read-only archive of your posts and changes the UI to obscure the ATproto ID or whatever it is that certifies the content as being "yours"?
This article does a good job of explaining some nuanced differences. Tl;dr - ATProto (public data) can be viewed as a distributed event bus that anyone can plug-n-play into. It's a good design imo
For example, pre-Elon Twitter, I thought Twitter was going to around a long time and I would continue to use it for many years. I left Twitter when Elon bought it.
While I'm on various social media sites now, I can fairly easily pick up a new one as I see fit. And if my audience doesn't want to follow me there, they don't have to. And I can find different people to follow on that new one.
You never know what is going to happen.
https://bsky.social/about/blog/03-19-2026-series-b
Did not know that Bloomberg was into VC now.
The link in the article for Blacksky (blackskyweb.xyz) has a dark pattern that attempts to get you sign up for bluesky instead of blacksky. Odd.
The bigger issue is funding - currently appears to be VC funded (seed round 2023, Series A 2024), so they'll want a return at some point. Voilà, enshittification.
The biggest selling point - portable identity - is a mirage because the current providers do not give you the cryptographic keys to your identity. So they can simply lock you down, and your 'identity' is done.
Here is one of many sites that help users de-risk, backup, and migrate: https://pdsmoover.com/
Unfortunately, doesn't work if you're already locked out ...
And, you have to give this 3rd party site your username and password. Ouch.
This year, I'm betting less social media as being better and in the long-run a new protocol that learns from the mistakes.
Can you list protocol level mistakes made by ATProto?
Here's the User Intent proposal that is super easy to implement, yet they have been sitting on it since: https://github.com/bluesky-social/atproto/discussions/3617 This would have been at least a middle ground to permissioned data, as would have been personal private data (bsky prefs generalized).
After that money, which I see as less of a protocol thing. A protocol or platform has to enable the people to make way more money than itself, at least 10x. (1) Bluesky should have created subscriptions for their service, they wouldn't have needed the private equity had they. (2) Bluesky did more to block others making money than enable it. Graze was in talks with them to enable the creators using their feed system to make money, until Bluesky walked away. (3) Permissioned data would unlock monetization without blockchain.
Permissioned data is being worked on, but the commentary from Bluesky is not promising. (1) Nobody in ATProto has built a permission system (that I'm aware of) (2) Bluesky are proposing a very simplistic system. This will put burden on app developers and create opposition the credible exit philosophy.
Record history / editing. The former should be at the protocol level, the later on feature that is highly desired, possible today, but they resist with fervor.
Bluesky could have put way more funding into the ecosystem, especially in hindsight with the $100M they picked up just after peak. Now they are struggling and stepping on that ecosystem, re: replacing Graze instead of supporting and integrating them with their latest "ai" stunt.
Compare this to Hytale and what they are doing. Night and day.
The Bluesky team has also made several PR mistakes, upsetting their base, they are really tone deaf. Hope the waffles are tasty!
Supporting delete is a good decision in my opinion, and likely a legal requirement. I also like that ATProto stuck a balance between decentralized and user experience. Properly federated systems are unlikely to appeal to the masses, re: blockchain.
Two other well designed parts of ATProto are how the algos and moderation work. Modular, composable, and anyone can participate. This would change with a properly permissioned protocol (zanzibar + macaroons imo) and encourage smaller social instead of big social.
Eventually I decided to prioritize my health over everything -- job, friends, extended family, hobbies -- transient relationships with things & people just don't matter any longer. If you want community you have to cultivate it and it isn't real if it isn't deeply intertwined with most of your life.
Also, owning my own copies of things too, from books to music to video tutorials. It either goes ona shelf or in the NAS and gets indexed.