There's some truth in there that judgement is as important as ever, though I'm not sure I'd call it taste. I'm finding that you have to have an extremely clear product vision, along with an extremely clear language used to describe that product, for AI to be used effectively. Know your terms, know how you want your features to be split up into modules, know what you want the interfaces of those modules to be.
Without the above, you run into the same issue devs would run into before AI - the codebase becomes an incoherent mess, and even AI can't untangle it because the confusion gets embedded into its own context.
Clear production vision that you're building the right thing in the right way -- this involves a lot of taste to get right. Good PMs have this. Good enginers have this. Visionary leaders have this....
The execution of using AI to generate the code and other artifacts, is a matter of skill. But without the taste that you're building the right thing, with the right features, in a revolutionary way that will be delightful to use....
I've looked at three non-engineer vibe-coded businesses in the past month, and can tell that without taste, they're building a pretty mediocre product at best. The founders don't see it yet. And like the article says, they're just setting themselves up for mediocrity. I think any really good PM would be able to improve all these apps I looked at almost immediately.
I don't necessarily interpret the comment you replied to as saying that "taste is not important", which seems like what you are replying to, just that it's not the only remaining thing.
I agree that taste gets you far. And I agree with all the examples of good taste that you brought up.
But even with impeccable taste, you still need to learn, try things, have ideas, change your mind etc.. putting all of that in the bucket of "taste" is stretching it..
However, having good taste when putting in the effort, gets your further than with effort alone. In fact, effort alone gets you nowhere, and taste alone gets you nowhere. Once you marry the two you get somewhere.
By the time I'm done learning about the structure of the code that AI wrote, and reviewing it for correctness and completeness, it seems to be as much effort as if I had just written it myself. And I fear that will continue to be the reality until AIs can be trusted.
Now, figuring out those words? That's the hard part.
To be clear, this is the hard part for comp sci majors who can't parse other disciplines. Language isn't a black box for everyone.
It's leaning in a good direction, but the author clearly lacks the language and understanding to articulate the actual problem, or a solution. They simply dont know what they dont know.
> Human effort is still a moat.
Also slightly off the mark. If I sat one down with all the equipment and supplies to make a pair of pants, the majority of you (by a massive margin) are going to produce a terrible pair of pants.
Thats not due to lack of effort, rather lack of skill.
> judgement is as important as ever,
Not important, critical. And it is a product of skill and experience.
Usability (a word often unused), cost, utility, are all the things that people want in a product. Reliability is a requirement: to quote the social network "we dont crash". And if you want to keep pace, maintainability.
> issue devs would run into before AI - the codebase becomes an incoherent mess
The big ball of mud (https://www.laputan.org/mud/ ) is 27 years old, and still applies. But all code bases have a tendency to acquire cruft (from edge cases) that don't have good in line explanations, that lack durable artifacts. Find me an old code base and I bet you that we can find a comment referencing a bug number in a system that no longer exists.
We might as an industry need to be honest that we need to be better librarians and archivists as well.
That having been said, the article should get credit, it is at least trying to start to have the conversations that we should be having and are not.
We have a term for this and it is called "Comprehension Debt" [0] [1].
[0] https://arxiv.org/abs/2512.08942
[1] https://medium.com/@addyosmani/comprehension-debt-the-hidden...
When I talk about an incoherent mess, I'm talking about something different. I mean that as the codebase grows and matures, subtle details and assumptions naturally shift. But the AI isn't always cleaning up the code that expressed those prior assumptions. These issues compound to the point that the AI itself gets very confused. This is especially dangerous for teams of developers touching the same codebase.
I can't share too much detail here, but some personal experience I ran into recently: we had feature ABC in our platform. Eventually another developer came in, disagreed with the implementation, and combined some aspects of it into a new feature XYZ. Both were AI generated. What _should_ have happened is that feature ABC was deleted from the code or refactored into XYZ. But it wasn't, so now the codebase has two nearly identical modules ABC and XYZ. If you ask Claude to edit the feature, you've got a 50/50 shot on which one it chooses to target, even though feature ABC is now dead, unreachable code.
You might say that resolving the above issue is easy, but these inconsistencies become quite numerous and unsustainable in a codebase if you lean on AI too much, or aren't careful. This is why I say that having a super clear vision up front is important, because it reduces this kind of directional churn.
The goal is to replicate human labor, and they're closing that gap. Once they do (maybe decades, but probably will happen), then only that "special something" will remain. Taste, vision... We shall all become Rick Rubins.
Until 2045, when they ship RubinGPT
As long as you build software for humans (and all software we build is for humans, ultimately), you'll need humans at the helm to steer the ship towards a human-friendly solution.
In a hypothetical world where maybe some AI agents or assistants do the vast majority of random tasks for you, does it matter how pleasing the doordash website looks to you? If anything, it should look "good" to an ai agent so that its easier to navigate. And maybe "looking good" just amounts to exposing some public API to do various things.
UIs are wrappers around APIs. Agents only need to use APIs.
I'm continually fascinated by the huge differences in individual ability to produce successful results with AI. I always assumed that one of the benefits of AI was "anyone can do this". Then I realized a lot of people I interact with don't really understand the problem they're trying to solve all that well, and have some irrational belief that they can get AI to brute force their way to a solution.
For me I don't even use the more powerful models (just Sonnet 4.6) and have yet to have a project not come out fairly successful in a short period of time. This includes graded live coding examples for interviews, so there is at least some objective measurement that these are functional.
Strangely I find traditional software engineers, especially experienced ones, are generally the worst at achieving success. They often treat working with an agent too much like software engineering and end up building bad software rather than useful solutions to the core problem.
I've been through a handful of "anyone can do this" epiphanies since the 90s and have come to realize the full statement should be "anyone can do this if they care about the problem space".
I'm sure I could hack together some simple SaaS products with goals and features I'm defining myself in a weekend with these tools all on my own (no communication/coordination overhead, too!), though. I mean for an awful lot of potential products I could do that with just Rails and some gems and no LLM any time I liked over the last 15+ years or whatever, but now I could do it in Typescript or Rust or Go et c. with LLMs, for whatever that's worth. At work, with totally different constraints, the results are far less dramatic and I can't even feasibly attempt to apply some of the (reputedly) most-productive patterns of working with these things.
Meanwhile, LLMs are making all the code-adjacent stuff like slide decks, diagrams, and ticket trackers, incredibly spammy.
[EDIT] Actually, I think the question "why didn't Rails' extreme productivity boost in greenfield tiny-team or solo projects translate into vastly-more-productive development across all sectors where it might have been relevant, and how will LLMs do significantly better than that?" is one I'd like to see, say, a panel of learned LLM boosters address. Not in a shitty troll sort of way, I mean their exploration of why it might play out differently would actually be interesting to me.
Yeah, for those you can just relax and trust the vibes. It's for complex software projects you need those software engineering chops, otherwise you end up with a intractable mess.
This feels a bit like a strawman. How do you assess it to be bad software without being an engineer yourself? What constitutes successful for you?
If anything, AI tools have revealed that a lot of people have hubris about building software. With non-engineers believing they're creating successful work without realizing it's a facade of a solution that's a ticking time bomb.
So its ironic that these same people are talking about "taste" when they ostensibly have very little.
They are visibly displaying a complete lack of personal taste, instead wearing the SV equivalent of an outdated-cut, off-the-rack navy blue (or even black, LOL) business suit.
The joke is that the message "good taste is what matters now" is being delivered by someone apparently, in a specifically SV sort of way, with a deficit of good taste.
> One of the most useful things about AI is also one of the most humbling: it reveals how clear your own judgment actually is. If your critique stays vague, your taste is still underdeveloped. If your critique becomes precise, your judgment is stronger than the model output. You can then use the model well instead of being led by it.
This is a mistake.
Instead, the right train of thought is: "what would perfect code look like?" and then meticulously describe to the LLM what "perfect" is to shape every line that gets generated.
This exercise is hard for some folks to grasp because they've never thought much about what well-constructed code or architectures looks like; they have no "taste" and thus no ability to precisely dictate the framework for "perfect" (yes, there is some subjectivity that reflects taste).
I think this goes against what a lot of developers want AI to be (not me, to be clear).
With the right docs, I can lift every developer of every skill level up to a minimum "floor" and influence every line of code that gets committed to move it closer to "perfect".
I'm not writing every prompt so there is still some variation, but this approach has given us very high quality PRs with very minimal overhead by getting the initial generation passes as close to "perfect" as reasonably possible.
If they aren't willing to read what I put effort into, why should I be expected to read the ill-conceived and verbose response? I really don't want to get into a match of my AI arguing with your AI, but that's what they've told me I should be doing...
That's the classic 2nd-system effect - "let's rewrite it from scratch, now that we know what we want". And you throw away all the hard-learned lessons.
> The general tendency is to over-design the second system, using all the ideas and frills that were cautiously sidetracked on the first one. The result, as Ovid says is a "big pile". For example, consider the IBM 709 architecture, later embodied in the 7090. This is an upgrade, a second system for the very successful and clean 704. The operation set is so rich and profuse that only about half of it was regularly used. (p.55)
>
> The second-system effect has another manifestation somewhat different from pure functional embellishment. That is a tendency to refine techniques whose very existence has been made obsolete by changes in basic system assumptions. (p.56)
Suggest that you re-read what Brooks meant by "second system effect".
Followed by an entire AI generated fluff piece https://www.pangram.com/history/347cd632-809c-4775-b457-d9bc...
Flagged
> bitter-lesson-pilled
The "bitter lesson" doesn't imply that AGI is coming, all it says is that letting AIs learn on their own yields better results than directly teaching them things.
Speed and distribution aren't a long-run moat because they are something AI can canabalize in a platform. Eventually they will coexist on your distribution base and offer it at a lower cost than you. Its a mote if it holds up before you exit at a high valuation... which a lot are setup to do.
Taste: that's interesting. There is an argument there. It's hard to keep in the long-run and requires a lot of reinvestment in new talent
Proprietary data: Yes, very much so.
Trade Craft: Your new shiney system will still have to adhere to methods of of old clunky real world systems. Example, evidence for court. Methods for investigations. This is going to be industry specific, but you'd be surprised how many there are. This is long-term.
Those who have the moat should focus on short burts of meaningful changes as they will rely heavily on gaining trust in established systems. In those places its more about trusting whats going on than doing it faster and better, so you want trust + faster and/or better.
There's always been ways to "flatten the middle" - by outsourcing, by using pre-packaged goods, with industrialization...
So yeah we've always loved handcrafted, exquisite things; there's never been a "moat" in middle
It doesn't mean you can't make a good living without a moat though
- Just think about scientific research. Lots of data analysis results are not cheap to get.
- Even vibe coding is difficult: you need to think very hard about what you want.
What is cheaper now are some building blocks. We just have a new definition of building blocks. But putting the blocks is still hard.
Taste may be kind of important because it helps toward the truly important thing, which is skin-in-the-game.
But also, with the right skin-in-the-game, you don't even need "taste." You just need real life consequences, which we don't do enough in tech.
Already wrong.
Having read the article, I think I see the author's argument (*). I think "taste" here in an engineering context basically just comes down to an innate feeling of what engineering or product directions are right or wrong. I think this is different from the type of "taste" most people here are talking about, though I'm sure product "taste" specifically is somewhat correlated with your overall "taste." Engineering "taste" seems more correlated with experience building systems and/or strong intuitions about the fundamentals. I think this is a little different from the totally subjective, "vibes based taste" that you might think of in the context of design or art.
Now where I disagree is that
1. "taste" is a defensible moat
2. "taste" is "ai-proof" to some extent
"Taste" is only defensible to the extent that knowing what to do and cutting off the _right_ cruft is essential to moving faster. Moving faster and out executing is the real "moat" there. And obviously any cognitive task, including something as nebulous as "taste," can in theory be done by a sufficiently good AI. Clarity of thought when communicating with AI is, imo, not "taste."
Talking specifically about engineering - the article talks about product constraints and tradeoffs. I'd argue that these are actually _data_ problems, and once you solve those, tradeoffs and solving for constraints go from being a judgement call to being a "correct" solution. That is to say, if you provide more information to your AI about your business context, the less judgement _you_ as the implementer need to give. This thinking is in line with what other people here have already said (real moats are data, distribution, execution speed).
I think there's something a bit more interesting to say about the user empathy part, since it could be difficult for LLMs to truly put themselves in users shows when designing some interactive surfaces. But I'm sure that can be "solved" too, or at least, it can be done with far less human labor than it already takes.
In general though, tech people are some of the least tasteful people, so its always funny to see posts like this.
Steve Jobs stopped them, drew a square on the whiteboard and said “anything the user drags into this square gets written to the DVD” - that is taste!
If one disagrees with that's statement, there is nothing of value to extract from this article.
Words are cheap, bullet point are cheap.
Lots of techies hate things that are popular with the rest of humanity. You see lots of nagging, complaining, and disconnected from reality takes. Hate for Instagram, "Dropbox will never work", "pop culture sucks", etc.
I'll make a mean joke: a lot of y'all better learn a trade. Plumbing, perhaps. I kid, of course, but I also wonder if it might turn out to be the eventual reality.
Taste is cheap. Taste (or a rudimentary version of it at least) is something you start with at the beginning of your career. Taste is the thing that tells you "this is fucking cool", or "I don't know why but this just looks right". LLM's are not going to replicate that because it's not a human and taste isn't something you can make. Now - MAKING something that "looks right" is hard, and because LLM's are churning out the middle - the middle is moving somewhere else. Just like rich people during the summer.
For those who didn’t read the article…
There are subheadings every 3 paragraphs and enough bullets to reload a machine gun.
There are also neither any sources nor any personal anecdotes. Everything feels generic.
> Over time, this changes how you work. You stop admiring polish for its own sake. You get faster at spotting empty specificity, borrowed tone, and fake confidence.
“Empty specificity, borrowed tone and fake confidence” describe the article itself.
The loop (some points snipped for brevity):
> 1. Pick one high-leverage artifact from your week. A paragraph…
> 2. Generate 10 to 20 versions with an AI model.
> 3. For each version, write one sentence that starts with "fails because..."
> 4. Rewrite the strongest version with a hard constraint…
> 5. Ship the final version somewhere real and observe what happens.
There are people trying to figure out what this means and where to create value. "Taste is the only moat" is one such hypothesis. "Senior engineers will be fine" is another.
Everything is super frothy right now and we're in for a wild 2026.
What you notice
What you reject
How precisely you can explain what feels wrongI think it's just as important, if not more, to be able to explain what is right and what you accept. Having a well defined acceptance criteria also fits into existing project management frameworks. These criteria are generally based on asking users. The article mentions, You do not get a spreadsheet that tells you which sentence will make a customer care, which feature is worth a month of engineering time, or which design crosses the line from polished to forgettable. And this is why you talk to your customers.
Discussion: https://news.ycombinator.com/item?id=47089907
What AI is doing is making all of us investors instead of doers. "Doing" is no longer something praiseworthy - what will become praiseworthy is how your taste has turned out in hindsight.
I'm seeing this at work. More or less everyone can do tasks well. But what's harder now is the more subtle task of taking bets and seeing it work over a few months or years.
This was already a complaint people had before Ai. Like when logos and landing pages all used to look the same. Or coffee shops all looking the same.
you already see it on facebook with all the ai generated meme sharing... taste is being eroded there
Distribution, Data (Proprietary) and Iteration Speed.
Very successful companies have all three: Stripe, Meta, Google, Amazon.
Data and iteration speed aren't moats. I don't know what you mean by "distribution".