How come they are not able to make a profit?
They have more and more competitors, ok, but surely the competitors are not rushing to also lose money, it seems that there is profit to be made. Why were they not able to optimise their costs over the years?
"the price gap between more-expensive meat alternatives and the real thing kept widening since 2022, to $4.20 per pound in 2024"
That's quite surprising, what could be the reasons?