I just have to call out how much this impacted my mom’s life. She’s 100% blind and has access because of her iPhone and iPad. Yes she learned JAWSs and literally took classes to do it. Every single windows update has made it so she’d have to retake this class. The iOS updates a rocky but she isn’t literally hamstrung.
My dad, damn near 80, is still happily using his 2012 i7 Mac mini I set him up with before moving away.
Anyway, excited for the future of Apple under Ternus and a hardware guy at the helm. What kind of a11y does robotics have? https://machinelearning.apple.com/research/elegnt-expressive...
Anyway, my phone is such an important companion wherever I go that I keep several magsafe batteries on me whenever I leave the house for a significant time. It has made an absolutely huge difference in confidence. It is definitely one of the single most important assistive tech devices I have together with my computer.
I am curious as to why (definitely not arguing, but I’m not blind, and only use it for testing).
I write (Apple) apps to be accessible. I would be grateful for guidance in making them as useful as possible.
I do my best to make my apps accessible, so feedback like this helps.
I’m low-vision and made great use of Microsoft Soundscape until it got discontinued. I’d been waiting for an alternative for ages and didn’t realise one actually got released and is on the app store!
VoiceVista:
I’ve been hacking on a macOS app that leans on LLMs, vision use, and the AX macOS APIs to try and make voiceover less.. prickly haha. Hoping to visit in person soon to watch her use it :)
For what it's worth, text selection has been badly broken on iOS for at least a decade and autocorrect has been steadily getting worse for probably the same amount of time, and these are features that affect the mainstream segment of Apple users on a daily basis. Apple seems generally happy to let bugs go unaddressed for years and years regardless of how many people they affect or how often.
I seem to have it working just fine, though am not sure how I may have configured it to do such, without dedicating such to memory.
I’ve seen an insane drop in the quality of swipe typing recently as well. To the point where I’ll often go back to regular typing. I’ve made maybe six or more corrections just to this paragraph alone.
and it drives me crazy too.
I've just had good luck it seems with text select.
Have you found any way to do a Find within a span of text on iOS? That would be very useful, but I haven't seen it.
The screen speak for example, sometimes you have to manually make sure they speak in the right order because of UI elements are placed non-standard way like if you have a label as name, and one as phone number side by side, the speak may start going down vertically, and you have to fix it by grouping it or force it speak it manually. Small example.
I appreciate that it’s a win-win for Apple and for its customers, and I firmly believe that accessibility features serve everyone eventually. I’m glad that there are some billionaires who also see it that way.
I guess I just wish we didn’t have to rely on rare cases of billionaires finding it in their own best interest to happen to serve the rest of us. Especially when the actual accessibility work and everything else is actually done by a whole class of people that never make headlines just for leaving their jobs and being replaced.
And most companies did NOT make the choice to be as accessible as Apple, which rebuts your theory that this was done only for the ROI.
Effectively you're so cynical that there's nothing Tim Cook could say or do that would convince you he was ever acting sincerely. It is comfortable to blame and rage but it is hardly good analysis.
But the whole point of leadership should be to say "this doesn't bean count out perfectly, but we'll do it".
The ROI Apple will get is when all of us turn 70 and need these features we’re ignoring now
I'm looking for a recording of that shareholder meeting, to see if he looked and sounded insincere at that time but YouTube is insisting on showing the latest news.
https://www.forbes.com/sites/stevedenning/2014/03/07/why-tim...
I do wish Apple used some of its massive cash hoard and market power to do better in software. The iPad remains my favorite form factor to use in lots of my day but Apple never invested in killer app software optimized for it. Same with VisionPro although maybe that story is just early. The VisionPro store demo was the closest I felt to tech magic since I was a kid in the 80s. The price was high but not prohibitively so. Rather, I could tell that there was just no reason to use it day to day because there wasn't enough software optimized for it.
I've lost track of the Apple Cash hoard which was insane some years ago but it would have been better for Apple to proactively invest in developing killer apps/uses for it's admirable hardware versus going into producing TV shows and movies because Hollywood people are fun to hang out with.
Cook did his job. Apple's supply chain didn't collapse and almost kill the company like in the 90s. But I hope we see some of the old innovative spirit come back. I want that "wow" moment again where I don't just get an iteratively improved version of what I already have but something new!
Apple doesn't received much credit for making iPhoto for iPad back in 2012 (https://www.macrumors.com/2012/03/07/apple-launches-iphoto-f...), or more recently Final Cut Pro and Logic Pro. I think they really have invested in building pro software for iPads, probably on the order of millions of dollars, less for the vanishingly small segments of their user base but to make the case that the platform can be used for serious work.
The problem though is that the platform itself creates friction compared to macOS that, even at the best of times, makes the user at least slightly less productive. So I can't imagine myself picking up an iPad to do any actual creative work.
Not to mention the best-in-class keyboard cases, over-engineered stylus, mouse support, multitasking support, and on and on. It almost seems desperate that they keep trying to find "the thing" to crack this problem.
I think you can get rid of the "because there wasn't enough software optimized for it" part.
It's simply a product without a defining use case, and most people do not want to live life literally behind a screen with giant goggles strapped to their face. I think VR/AR goggles may certainly have a place in some time-limited uses like gaming, but this idea that it would be "the next big computing platform" is just bunk. Even if it had a limitless supply of the best software ever made, I challenge anyone to say why people would actually want to use it for extended periods.
After a ~decade of very serious investment from multiple huge corporations, there's still not a compelling use case for VR goggles that's not achievable for the vast majority of people with either a laptop or their iphone.
Look around on any public transit ride anywhere in the world, we already live in the metaverse. It's just small glass rectangles + headphones instead of headsets because that's a better form factor for most people.
I disagree with this take quite a bit. Yes, software could be better, but Apple TV+ has given dozens of shows the budget and freedom to produce some truly generation-defining art. Ted Lasso, Severance, and For All Mankind are huge stand-outs in their scope, depth, and ambition. For instance, the latter is produced by Sony, yet you see nearly zero product placement, which has been a hallmark of the studio for over a decade now. Putting gobs of money into storytelling yields purer, and therefore more compelling, narratives that will hold up well over time and represent the best of what we are capable of. At the same time, Apple TV+ as a subscription service is also a very convenient way for Apple to weather any ups and downs in the physical product categories.
Some of the user research was around the mental models behind switching to do deep work on a desktop/laptop—though they're still blurry with younger phone-first (or phone-only) users. It's not unlike why the UI for work software should be different than consumer stuff. If you're there everyday, you don't need stuff hidden and progressively disclosed. You'll learn it, adding extra clicks is worse. The cockpit is better this way. It's not clutter. Obviously, with a laptop you get a full keyboard too whereas the iPad's addition is the touch screen, which has it's merits, but is a much blunter fat-fingery input. And people would talk about how you can add a keyboard, but you know, if the user is doing that, should they not just bring their laptop?
I remember at the time trying to pitch a mindset that a laptop is a portable device. Sure it doesn't fit in a pocket, but neither does an iPad. So even the use cases you'd have away from your desk aren't exactly carve outs for an iPad experience.
I'm excited about the future of the tablet form factors.
He is the ultimate company man at the ultimate company.This is just blandly glazing a CEO.
"Cook has transformed Apple in his own image. The company is much more predictable now than it ever was, or could have been, under Jobs."
Not precisely what I would call "praise."
> When we work on making our devices accessible by the blind, I don’t consider the bloody ROI
Tim Cook, 2023:
> Lawyers suggested Cook himself was involved with how the warning to App Store customers would appear, recommending an update to the text that appears when the external links were clicked. In one version, that link warned customers they were “no longer transacting with Apple.” Later, the link was updated to subtly suggest there could be privacy or security risks with purchases made on the web.
https://techcrunch.com/2025/02/24/apple-exec-phil-schiller-t...
Also a11y lawsuits are not only a great way to make an easy $10k a pop, it's a even better way to organize with your local legal teams. They always like easy money IME.
Oh don't forget that you can get sued for the same violation multiple times by different people at once, nice way to collect some money and if you want to attack big tech.
I don't follow Apple very closely, but given this is coming right after the AI leadership shakeup and at a time where Apple's AI story is being debated, the thought did pop into my mind...
This reminds me of Ballmer leaving Microsoft. Strictly by the numbers, he was a very good steward of the company at the time, but for various reasons (in his case, at least partially related to optics) he was considered unsuitable to lead Microsoft in its cloud era, and so he left and cleaned up a lot of house in the process.
I honestly don't know what the best AI story is for Apple, but I appreciate that they are pushing the envelope on on-device inference, however under-utilizied it may be at the moment. I think this is going to be essential to keep AI widely accessible in the long term, because everyone else is incentivized to try to lock it up in their data centers.
This made me sad. I moved out to Silicon Valley a few months after Jobs passed. I remember feeling so hopeful and inspired that technology could make the world a better place, and I saw the same in other founders. Today I look around and feel ashamed of the tech industry. The founders don’t talk about changing the world anymore, they just have dollar signs in their eyes. It’s been a long time since I saw any technology that felt inspiring the same way it used to feel.
Tim Cook is a master of supply chain logistics and was the perfect choice to scale Apple into global production.
As global supply chains collapse; as Apple fights for fab space with Nvidia, and loses; and as Apple releases products like the five-core Neo, which can monetize a stock of six-core phone chips with single-core faults, and they're still stocking out; transitioning to a CEO with a hardware background will enable a different set of strategic choices.
Mr. Cook is jumping before Apple is pushed, but that's not the same thing as a move being unforced.
But I’m afraid the initial phase of tolerated negativity is over for this thread. Now we ought to nurture some corporate positivity.
I’ve recently expanded my meditation routine to sending gratitude and love to investors. I call it Mutual Profit Meditation. I visualize myself in a state of lovingly implementing whatever I’m currently doing at work (currently this is internal surveillance software, but that’s just arbitrary). I visualize myself in a Flow State, implementing tickets with ease and grace; meanwhile my manager is also thriving with whatever he is doing (currently managing implementing internal surveillance software, but this is arbitrary—could be anything); and I imagine investors in a Flow State golfing while their personal assistant says their stocks just went up.
A better world is possible. You could also not have to work a single day in your life.
I'm starting to get a little excited! This is going to be quite a decade.
What a wild take. I guess that explains the massive and growing popularity of iOS over that same time period.
Wild take, indeed.
I seem to recall something about Apple releasing a sub-$600 laptop so popular that weeks after it was announced it's backordered for more than 30 days.
Something something MacBook Neue or other…
Going back to 2008:
> But the most fun on the conference call came when he parried analysts’ questions about new product areas that Apple might or might not enter. A recurring question among Apple watchers for decades has been, “When is Apple going to introduce a low-cost computer?
> Mr. Jobs answered that decades-old complaint by stating, “We don’t know how to build a sub-$500 computer that is not a piece of junk.” He argued instead that the company’s mission was to add more value for customers at current price points.
* https://archive.nytimes.com/bits.blogs.nytimes.com/2008/10/2...
USD(2008) 500 = USD(2026) 760:
* https://www.bls.gov/data/inflation_calculator.htm
which is about what the Neo costs.
But today, if you can finagle the EDU discount, you can get a MacBook Neo for $499 ($600 without) which apparently isn't really compromised in any major way.
It should also be noted that technological advances tend to be deflationary in general: regardless of real or nominal dollars, the chips/storage/etc you can buy today were sometimes not even available in the past at any price.
Edit: e.g., see 1991 Radio Shack add:
* https://www.trendingbuffalo.com/life/uncle-steves-buffalo/ev...
* https://www.trendingbuffalo.com/life/uncle-steves-buffalo/ev...
The only possibility I can imagine is a home robot that takes off.
Even other transformational technological advancements, like home robotics, I don’t think will be encompassed by a single device the way smartphones could. Home robots will be scattered across a bunch of different robotic devices doing independent activities. You’ll have purpose-built laundry robots, vacuum robots, cooking robots, driving robots, etc. but not a single company doing a single thing.
Edit: I'm not sure on the adhesives part. Apple uses an electrically-releasable adhesive in some of their newer products. The MacBook Neo doesn't use battery adhesive at all.
There are considerations in the law for water proofing, device safety, and battery durability (maintaining 80% capacity at 1000 cycles, which Apple already does). They do not require a pop open battery door on every device like it's 2005 again.
Apple already provides repair tools, guides, and replacement parts both to end users and third party technicians.
These regulations are complicated, but they aren't new and Apple isn't being blindsided with some catastrophe here.
I'd still like to see them comply with the spirit and make it easy to replace.
It actually probably affects other phone companies more than it affects Apple, as some of the others have very poor repairability
There’s rumors that upcoming iPad models are water resistant, I suspect that’s the motivation for it.
I think that is not true. If you look at article 11.2 b it talks about
"appliances specifically designed to operate primarily in an environment that is regularly subject to splashing water, water streams or water immersion, and that are intended to be washable or rinseable"
I don't think that applies to Apple devices. Also these special devices still need a battery replaceable by a professional.
https://data.consilium.europa.eu/doc/document/PE-2-2023-INIT...
Unlikely they'd want to develop all that just to avoid some battery redesign - the phones last so long now that they should have some headroom.
Battery should be sold for 5 years+ after EoS and it still must be replaceable without proprietary tools, nor proprietary parts.
Of course the latter can be gamed where they refuse to replace the battery on a cracked phone, even though it could be done and probably work.
There's also the Lumia 920, which is arguably a nicer looking phone than anything Apple current have, also have a fairly easily replaceable battery, requiring you to remove just two screws.
But I think, among Apple fans, USB-C has generally been a point of 'pride' for the past decade. Designed by Apple, put in a laptop first by Apple, best $10 USB-C-to-3.5mm DAC by Apple, etc.
Whether correct or not, I think Apple fans anticipate more severe tradeoff ramifications with a replacable battery. I think they're different things. (I don't think it's impossible though- the Fairphone has IP 55, I bet Apple can improve on that).
It's the Apple Faithful who criticize Apple that are worth listening to.
- Not an "Apple Faithful"
[1] VHS vs Beta, Doom vs Marathon, Zergling vs human, etc
As things became available in the after-market quality began to vary.
My biggest issue with USB-C right now is I have some devices that need a really long "tongue" and I can't find a cable with such.
Sure does. Never had a single issue with a lightning cable. Don’t know literally anyone who ever has.
Some individuals I guess just get unlucky.
Yoikes!
Be kind. Don't be snarky. Converse curiously; don't cross-examine. Edit out swipes.
Comments should get more thoughtful and substantive, not less, as a topic gets more divisive.
When disagreeing, please reply to the argument instead of calling names. "That is idiotic; 1 + 1 is 2, not 3" can be shortened to "1 + 1 is 2, not 3."
Don't be curmudgeonly. Thoughtful criticism is fine, but please don't be rigidly or generically negative.
Please don't fulminate. Please don't sneer...
Eschew flamebait. Avoid generic tangents. Omit internet tropes.
Please don't pick the most provocative thing in an article or post to complain about in the thread. Find something interesting to respond to instead.