Roblox shares plummet 18% as child safety measures weigh on bookings
158 points
5 hours ago
| 15 comments
| cnbc.com
| HN
jjmarr
4 hours ago
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The "child safety measures" was dividing the playerbase into age groups and banning almost all communication between them. The age groups are under 9, 9–12, 13–15, 16–17, 18–20, and 21+. Users only speak to other players ±1 age group, so 18-20 can speak to 16-17 or 21+.

The problem is almost every game on Roblox is social and the matchmaking isn't mature enough to ensure players in a lobby can all communicate.

My favourite is "generic roleplay gaem". The main fun is inciting riots against the leader or forming alliances to do raids. I could join a game and within half-an-hour I'd be engaged in drama, since Roblox incentivizes ephemeral lobbies with random people meaning I don't need a lengthy time commitment to form an alliance.

But I can no longer do that because I am 25 years old and the lobbies are too young. Heck, I'd rather play that game with only other users over 18+ because I could swear and be more toxic. But the matchmaking system literally makes that impossible.

I've had the same Roblox account for 18 years and have spent tens of thousands of Robux on the platform. I let Roblox scan my passport even, so they know who I am. Even though I own nearly 1000 Steam games, Roblox still filled my desire for low-commitment social games I could jump into on my phone or computer if I had a few hours of downtime. Now it is effectively unplayable.

I'm in favour of child safety. But these measures were implemented poorly and needed to be paired with matchmaking to not destroy the platform.

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JumpCrisscross
4 hours ago
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> these measures were implemented poorly and needed to be paired with matchmaking to not destroy the platform

I see these as orthogonal issues.

Your mathmaking gripe sounds legitimate, and is probably driven by Roblox's low 21+ user numbers. That would be expected to change over time. At the same time, I'm not seeing a great argument for why these folks (EDIT: Roblox) should continue to have unfettered access to kids under 14.

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ryandrake
1 hour ago
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Roblox is absolutely torching their platform, in many ways besides matchmaking and the age verification. Ask any kid who's grown up with the game. Players are leaving in droves and Roblox has become quite un-cool in the last six or so months.
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xp84
57 minutes ago
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As someone who dislikes predator havens that are combined with addictive dark patterns honed to maximize children begging parents for Robux (or just stealing parents’ credit cards to get it) I couldn’t be happier to see Roblox collapse.

I’m sure what replaces it will be even worse though. :/

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phatfish
26 minutes ago
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> I’m sure what replaces it will be even worse though. :/

Hopefully not, it feels like regulation is catching up with the child exploitation. Once the giant platforms are dismantled and can no longer bully governments it will be easier to keep the smaller ones in check.

And no, "dark web Roblox" isn't going to be a replacement. Not matter how much the existing exploiters try to make it a scare tactic.

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tailscaler2026
4 hours ago
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If communication was proactively filtered to prevent bad actors (which Roblox obviously failed to do for years), why should it matter if an adult is playing a game with a kid they don't know?
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sokoloff
2 hours ago
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There’s a large risk and hugely adversarial nature/motivation for predators to bypass whatever proactive filtering is put in place.
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echelon
1 hour ago
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The real predators are Roblox for getting kids addicted to gambling and the lawmakers who refuse to protect them.

Not that they haven't also abdicated responsibility for keeping sexual predators off the platform. But the societal-level harm is going to be these kids growing up, hardwired to these dopamine-addled gambling pathways. Every single one of those kids has been twisted by Robux.

We need regulations to stop targeting kids with this shit. Companies will stop building it when they get regulated.

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JumpCrisscross
4 hours ago
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> why should it matter if an adult is playing a game with a kid they don't know?

My main problem is the kid is playing a game with significant social-media (and gambling) components. That's orthogonal to the question of who is playing with whom, which I agree, is theoretically solvable with better filters.

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tailscaler2026
3 hours ago
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Oh, I misunderstood. When you said "these folks" I assumed you meant older users, as opposed to Roblox corporation. Cool we're in agreement.
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hluska
2 hours ago
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Roblox is effectively a casino for kids with more social elements than in adult casinos. The corporation failed to prevent children from rapists for decades. Why would any rational person trust them to implement either proactive communication filters or to even allow something so close to gambling amongst different age groups?

Roblox doesn’t deserve to be a business and I hope the lawsuits and equity markets solve that in a hurry.

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codedokode
3 hours ago
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Why 18-20 are isolated from 21+? Aren't they all adult or in some countries children develop slower?
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stebalien
2 hours ago
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They aren't:

> Users only speak to other players ±1 age group

I.e., 18-20 can speak to 16-17 AND 21+, but 21+ can only speak to 18+

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TheCoreh
2 hours ago
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This seems like a very reasonable system to ensure e.g. you and your classmate/friends can still interact as you grow up and switch age brackets. I wonder how families etc deal with it though? Can you play with your younger sibling/cousin? Is there some sort of parental approval/override?
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isiahl
2 hours ago
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You can still play with those outside your age groups, you just can’t communicate.
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JumpCrisscross
3 hours ago
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> Why 18-20 are isolated from 21+?

We have 18-year olds in high school in America. The headline risk from a 40-something sleeping with a high-school student is probably something Roblox wants to get ahead of.

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enceladus06
3 hours ago
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Yes but an 18yo can also buy a gun, get drafted into the military, and produce OF/porn.

But no alcohol.

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Insanity
44 minutes ago
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That’s just a US quirk. In many countries you can buy alcohol when you’re 18+.

It’s odd that you can do everything but drink. Like you can go to work, drive home to your wife and kids, but can’t have a beer lol.

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JumpCrisscross
29 minutes ago
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> That’s just a US quirk

My understanding is it’s because of car culture. Drunk-driving deaths drove up the drinking age [1].

[1] https://www.britannica.com/topic/Why-Is-the-US-Drinking-Age-...

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lokar
1 minute ago
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Also it would increase illegal transfer of alcohol to underage peers, in theory. But high school kids who want beer have no major problems getting already.

It’s up to each state, but the federal government threatens funding if they get out of line.

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breezybottom
1 hour ago
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Sure. What does that have to do with Roblox?
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dismalaf
3 hours ago
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US drinking age probably being used as a proxy for "adult-ness".
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vintermann
3 hours ago
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This sounds like a really counterproductive system. Usually in age verification, you prove that you're over a certain age. 9 year olds don't have very many ways to prove that they're 9 years old. What's stopping the creeps from pretending to be younger than they are?
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jjmarr
3 hours ago
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They automatically assign you to an age group based on AI/guessing/face verification. If you've been assigned to an incorrect group, you need to do KYC verification with ID.
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lostapathy
21 minutes ago
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My 9 year old got verified as 21+ somehow. He obviously doesn’t have a photo id, so there is no way to verify him as a child. Support refused to help. The whole system is insane.
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taejavu
2 hours ago
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What’s to stop a 40 year old from holding up a photo of their 15 year old self for the age verification camera?
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brooke2k
2 hours ago
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nothing at all, because it's PR security theatre done out of desperation as their platform has been gradually revealed to be a machine that destroys children's lives
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jjmarr
2 hours ago
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It's a interactive prompt needing a webcam. You move your head to prove it is a live face.
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potatototoo99
1 hour ago
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I've seen a video of someone getting verified by drawing a face on a thumb.
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iknowstuff
45 minutes ago
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It was fake
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dom96
12 minutes ago
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I've seen people getting verified by using a video game character creation screen. How can these AI systems possibly tell?
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jredwards
28 minutes ago
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> But these measures were implemented poorly and needed to be paired with matchmaking to not destroy the platform.

As a parent, my experience in discussion with other parents is: "Don't ever let your child onto Roblox, it is utterly toxic and should be avoided at all costs."

From that perspective, I think most parents view the destruction of the platform as neutral to positive, and it suggests that the status quo would destroy the platform anyway.

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amarant
3 hours ago
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You've had your Roblox account for 18 years? Wtf, I could've sworn that game was released 4 years ago!

Thanks for making me feel old I guess.

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bluefirebrand
1 hour ago
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Roblox is older than Minecraft...
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malfist
59 minutes ago
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> Heck, I'd rather play that game with only other users over 18+ because I could swear and be more toxic.

Perhaps reexamine why you find it preferable to "be more toxic"

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kulahan
35 minutes ago
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This comment itself comes across as so toxic, ironically - as if it’s somehow wrong to want to blow off steam in a way that isn’t appropriate for a nine year old to experience personally.

Edit: I swear it seems like infantilizing everyone is suddenly a goal for some reason. This has to be the most annoying personality type on the internet.

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unnouinceput
47 minutes ago
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Your comment is blowing something out of proportions. He prefers 25+, said so. Toxic in there means "F u", get a "F u and u'r mother" back and both persons laughs after. It's not toxic in the sense of "I will kill you and your entire family", but more like venting something in a safe space. You don't go in real life to a random stranger and say "F u", but in a lobby of a virtual game that's acceptable. And he's saying he prefer that since also going to a lobby full of 9 years old kids and saying that is way more toxic and he prefers the algorithm to actually match him with appropriate ones instead of throwing him in young lobbies and then cannot be able to speak with them. So clearly the algorithm is half baked, made communications worse and needs more tuning. Swearing is part of any culture in humanity, and there is a reason the among the first things you learn in a foreign language is swearing. Used wisely, that "toxicity" is actually a great tool to forge good relations.
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hluska
2 hours ago
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Or perhaps you’ve aged out of a game that is primarily meant to be a place for children. The child safety measures make things more difficult for you because nobody wants you there. And it seems to be working as designed. Maybe it’s time to find a new game that’s more for your age group.
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tailscaler2026
16 minutes ago
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Roblox isn't a game, it's a platform. It has hundreds of millions of monthly users. A significant portion of those are 18+. And unsurprisingly there's plenty of games that target older audiences.
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sureglymop
29 minutes ago
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You'd be surprised to know the sheer number of "experiences" and games people have created on roblox as the platform.

There are fps shooting games that are more playable/mature than your yearly call of duty/battlefield and all kinds of games for older age groups.

In that sense it's probably hard to "age out of it".

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sm0olr
2 hours ago
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You’re unlikely to convince an adult of that age who has willingly spent 10s of thousands of dollars on a children’s game that they maybe shouldn’t be playing it.
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Dylan16807
1 hour ago
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Tens of thousands of robux. That's hundreds of dollars, reasonable for a long term player.
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a2128
3 hours ago
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Roblox's introduction of mandatory face verification to chat is one of the most biggest examples of how people in tech can get so deep in trying to create a solid technical solution, that they completely miss the human problems it creates.

You could create the best possible face verification system that processes everything completely locally, uses CPU security features to make sure the photos stay exactly where they're supposed to, etc etc. You could design the best possible chat age segregation system that makes sure nobody can ever get groomed over chat again. You can get so deep that you forget you're forcing children to take pictures of themselves, and fail to consider the wider effects this will have on the safety of those kids in general.

How's Jimmy supposed to know that taking a picture of himself for roblox.com is okay, but taking a picture for somescamwebsite that he found in a Roblox game is absolutely not okay? This solution creates a much worse problem. Sane parenting would tell kids to never take pictures of themselves or put it on any website, but now we're clearly shifting the role of parenting to tech companies and we are going to see bad consequences of this.

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skybrian
3 hours ago
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Ideally Roblox would be able to rely on the platform to tell them whether the device is child-locked or not. It would be up to parents to make sure their kids only have access to devices with appropriate locks turned on. Parents could rely on vendors to make devices where it’s easy to set appropriate locks, and rely on stores not to sell unlocked devices to kids.

But we don’t live in that world.

Also, the are trying to prevent adults from pretending to be kids, which is much harder than preventing kids from accessing adult sites.

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ianm218
2 hours ago
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This feels like a bit of a reach. It's not really clear that adding face scanning as a blocker for chat makes anyone more likely to fall for scams. These hypotethical god tier engineers should just make scam prevention software in addition to face scanning anyway?
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irishcoffee
3 hours ago
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If 11-year-old Jimmy is anything like I was a lifetime ago (in terms of understanding tech), he knows how to ask an LLM to take his picture and make him look like he's 18... and none of it matters anyways.
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tech_hutch
4 hours ago
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  "While our aggressive push to enhance safety lowers our expectations for topline growth in 2026, it makes our platform fundamentally better and amplifies the long-term growth potential of Roblox through more effective content targeting, tailored communication experiences, and improved community sentiment," the company wrote in its letter to shareholders.
Actual ghouls.
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fredoliveira
4 hours ago
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That interview of their CEO with the NYT from last year was insane. If you've never seen it: https://www.youtube.com/watch?v=XpIXRgMlPo4
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JumpCrisscross
4 hours ago
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> interview of their CEO with the NYT

Do you have a source from the New York Times? (EDIT: Nvm.)

Second EDIT: the CEO reminds me of the energy vampire from What We Do in the Shadows.

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golem14
2 hours ago
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It’s time for me to re-read MOMO by Michael Ende.
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edaemon
4 hours ago
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Maybe they edited their comment after you saw it, but they included a link to a video from the NYT YouTube channel.
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hn_throwaway_99
4 hours ago
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That video is from the New York Times official account.
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JumpCrisscross
4 hours ago
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Oh whoops, didn't recognize the Hard Fork brand. My bad.
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dlev_pika
4 hours ago
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Man, I watched a couple segments of their people being interviewed (Creative Director, IIRC) and I have to agree with you, actual ghouls in sheep clothing.

The Internet Comment etiquette episode on Roblox Is both hilarious and so concerning.

https://youtu.be/ROG5V0tSuA0?si=iHjWlBy1dE1NtlsK

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ro_bit
3 hours ago
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They have to head off the investor whos going to ask "is child safety bullish?"
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skybrian
4 hours ago
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Just about anything can be claimed to maximize shareholder profits in the long term. This is an illustrative example of how it's done.

Whether it actually turns out that way is another question.

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darth_avocado
4 hours ago
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Investors are hilarious. What’s better: more investment in child safety measures so that a company remains a long term product that parents allow their children on, or no safety measures to increase profit so that parents stop letting their kids be on the platform, thereby killing long term viability of the product?

Quarterly thinking is the bane of the health of corporate America.

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mjr00
4 hours ago
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In this case, "child safety measures" includes not just "stopping child predators," but also "not letting kids use their parents' credit card to buy $500 of Robux" and "not letting underage users buy lootboxes, aka gambling".

It's completely understandable that the company, which profits off children, putting in measures making it harder to profit off children, would lower both its long and short-term valuations.

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gizmondo
4 hours ago
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So are you buying Roblox hand over fist? Didn't think so.

It's easy to talk big, it's hard to beat the supposedly stupid, myopic market.

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darth_avocado
27 minutes ago
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Actually, myopic market has provided me plenty of opportunities and has served as a great wealth building force for myself.

But setting that aside, my perspective was mostly around capital allocation from investors. Yes on a personal level you can make more money by investing companies, hollowing them out for profit, and fleeing before the company fails, like a lot of PE does. But that isn’t necessarily a good thing for the company or for the investor themselves on a long enough time horizon.

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johndhi
4 hours ago
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Possible that there aren't measures that will actually achieve long-term safety while maintaining a highly popular platform?
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skybrian
4 hours ago
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Those profits, if they happen, will be delayed, so it means they aren't worth quite as much.
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hypeatei
4 hours ago
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Markets are future discounting machines. A stock price does not reflect the current economic reality, but rather the present-day anticipation of how that company will perform in the future. Adding more friction to user experience and onboarding seems like a legitmate concern for retention and growth. The collective thinks this won't be good for future earnings, and I'd be curious to hear why you think otherwise.
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colechristensen
4 hours ago
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It's not even quarterly thinking, it's castles in the sky speculation about what the market thinks the market will react to.
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hokumguru
12 minutes ago
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Regardless of Roblox’s continued failings I strongly believe that there needs to be a safe, scrutinized, and open online platform for children to socialize in meaningful ways. As much as we would rather discontinue social media for minors the fact remains that for millions of Americans the internet provides a primary means of social fulfillment, especially in gaming, which is far more popular among youth demographics.

I think Roblox themselves have a chance in the coming years to prove themselves this space. They have one of the greatest chances to create this space precisely due to the intense scrutiny they’re currently under. It’s honestly that or fold basically. And if it’s not Roblox, what other platform do we trust our children on?

There have absolutely been growing pains since I regularly played games on the platform in ‘09-‘13 but I also credit Roblox extremely heavily in my journey as a software engineer making social games for me and my friends. It fostered that curiosity in a frankly healthy way for a young nerd that has eventually culminated in a job at FAANG and great academic fulfillment. I hope they can continue to provide this for millions of more children, just in a safer and healthier way.

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JumpCrisscross
4 hours ago
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"According to the company, 73% of age-checked daily active users on Roblox were under 18, with 35% under 13 as of Jan. 31."

The story under the story seems to be Roblox has lost plausible deniability.

With increasing–and, in my view, inevitable–calls for age gating social media, these data mean between a third and three quarters of Roblox's users could soon be banned from monetisation or banned entirely from their platform.

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hn_throwaway_99
4 hours ago
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Don't you have it backwards?

Isn't Roblox inherently for children, hence they'd want to ban the adults?

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JumpCrisscross
4 hours ago
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> Isn't Roblox inherently for children, hence they'd want to ban the adults?

Two thirds of Americans believe in "setting limits on how much time minors can spend on social media" [1]. Where we have limited polling, a similar fraction support "banning social media use for all kids under 14" [2].

Joe Camel [3] was also intended for children.

[1] https://www.pewresearch.org/short-reads/2023/10/31/81-of-us-...

[2] https://www.yahoo.com/news/articles/poll-most-mass-voters-su...

[3] https://en.wikipedia.org/wiki/Joe_Camel

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throwaway5752
3 hours ago
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Yes, this reduces the TAM of companies like Roblox in the near term. Countries should collectively regulate how much big tech can exploit minors. Minors cannot go to casinos, and the underlying gamification techniques for creating addiction are the same. Children are not some demographic to maximize for profits. If they aren't educated and raised correctly, a society collapses in less than 40 years.

If one is a psychopath and needs an analogy rather than "harming childrens' mental development for profit is morally and ethically evil": this is essential the same as setting catch quotas on fisheries, to maximize long term value at the expense of short term profit.

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bastard_op
4 hours ago
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Roblox has long been known as a pedo farm, and talks with friends actually with kids all know it, so I don't know how it's still even around.
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htx80nerd
3 hours ago
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>"Before founding Roblox, he hosted a libertarian talk radio show for KSCO Radio Santa Cruz"

I am Jacks lack of surprise.

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andrepd
17 minutes ago
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Child well-being being inversely correlated with stock price is very much a nice summary of the times we live in.
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dlev_pika
4 hours ago
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More safety = less sales, got it, nothing to worry about here, parents.
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hitekker
4 hours ago
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This is the second time in the last month that Hindenburgh's reports appear to be prophetic. Previously, they called out Backblaze before the company began harming its own product.
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JumpCrisscross
4 hours ago
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Hindenberg's 2024 report titled "Roblox: Inflated Key Metrics For Wall Street And A Pedophile Hellscape For Kids": https://hindenburgresearch.com/roblox/
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zetanor
4 hours ago
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The market valuates Roblox child abuse at almost a billion dollars?
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colesantiago
4 hours ago
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Good.

I am curious why does Roblox even exist?

This shouldn’t even be a business, let alone a public company.

I wish games can just stay games like Valve does and not grow and grow and grow into public companies.

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bluefirebrand
4 hours ago
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> I wish games can just stay games like Valve does and not grow and grow and grow into public companies.

Valve is a very interesting example to use here, I don't think of them as a game company anymore. They run Steam but I can't remember the last game they actually released?

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ClimaxGravely
3 hours ago
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Technically it's not released yet but deadlock has 75k people playing as of writing this comment.

https://steamdb.info/app/1422450/charts/

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zeusk
4 hours ago
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Half life alyx and their push for openVR has made a big impact in that part of the gaming world.

But yeah, their games are just as filled with lootbox, crates, skin garbage as other low effort money grabs; saving grace being its all cosmetics only (and they’re private about their financials).

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brcmthrowaway
4 hours ago
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There was a time 5-10 years ago where Roblox was going on a ex-FAANG hiring spree and folks on Blind were pulling in insane salaries (probably still pay amazing).. but to work for fucking Roblox. Truly a "these are not my people" moment.
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Jweb_Guru
3 hours ago
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God forbid people want to work on video game stuff instead of for an advertising company.
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pamcake
2 hours ago
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Video games is one thing. Roblox is something else.
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lostlogin
3 hours ago
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Yeah, but for Roblox? That’s child gambling and child grooming.
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BigTTYGothGF
1 hour ago
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Might still be a step up from Facebook.
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Fokamul
4 hours ago
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Roblox is open buffet for pedos for YEARS.

These corporations don't give a sh...

Only thing you can do is to petition your lawmakers to ban whole platform.

Safety measures will always be a joke. Open chat/voice chat, "Hi, connect to my discord" -> all safety measures bypassed.

But at the end of the day, this a parenting problem.

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2OEH8eoCRo0
48 minutes ago
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It's a parenting problem and parents say they need help so... what next? HN tends to say nah, SOL, parent harder, never pass any laws you have no power because of privacy (money) or something.
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philipallstar
23 minutes ago
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It's not harder though. You have to do things to get your kid on Roblox. You have to do nothing to not get your kid on Roblox.
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phatfish
13 minutes ago
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Peak HN childless digital nomad comment.
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tailscaler2026
4 hours ago
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Funny how the world abruptly decided kids shouldn't have social interactions online right as AI chatbots took off.
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swiftcoder
4 hours ago
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I wouldn't connect those things too closely, nor to the broader legislative efforts to ban pornography and monitor everyone's messages. Roblox has been a special hell of predatory interactions for a very long time now, and the walls may finally be coming down...
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tailscaler2026
4 hours ago
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This is far more reaching than just Roblox, essentially all forms of online access where kids ("kids" most often being defined 15 and under) can hangout and communicate are rapidly being restricted. Facebook, instagram, tiktok, snapchat, whatsapp, discord, roblox, fortnite, steam, etc.

Obviously some companies have sketchier pasts and are feeling the pressure more, but this is a very broad trend of restricting online access and communication.

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fredoliveira
4 hours ago
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Most of the companies you've listed have been horrible at keeping kids safe - they simply don't care. I'm all for kids communicating and having fun, but we have to actually want to create safe ways to do both.
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lostlogin
3 hours ago
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Have a look how Nintendo do it. Their communications between players was (is?) very limited.
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tailscaler2026
3 hours ago
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Yeah Nintendo is the same as Disney Toontown 20 years ago. It makes it basically impossible to form social bonds.

My bigger point is there are increasingly very few spaces for teenagers to socialize and interact (and at least in the US, very few offline), and what sort of long-term ramifications this is going to have. If the net outcome of this is kids return to playing outside and unfettered access to parks and neighborhoods as far as their bikes will take them, I think that's great, but I suspect those will also continue to be heavily locked down.

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philipallstar
22 minutes ago
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What's heavily locked down?
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tailscaler2026
9 minutes ago
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Helicopter parenting trends over the past 20-30 years that extend until the kid is 18+.
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intended
4 hours ago
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It’s abrupt only if you are unaware of safety challenges and issues in children’s gaming in the past decade.

Moderating user generated games is a kafkaesque joke. It’s not just text, audio, or video. It’s all of those combined in an interactive environment which can include trigger conditions - and one category of games is escaping from mazes.

Since it’s kids, you will end up with maps based on actual schools, combined with violence, on your mod que.

The list of horrifying stuff that happens frequently is quite long, and it’s unfortunate how unaware most people seem to be about it.

At least so many people wouldn’t be surprised.

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cityofdelusion
4 hours ago
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School maps, takes me back, I made them back in the day myself. Fact is kids spend so much time at school and it’s their social life as well. Of course in my day it was made by kids for kids, not by grooming adults.
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