Why most product tours get skipped
41 points
2 hours ago
| 14 comments
| productonboarding.com
| HN
michaelt
1 hour ago
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It's pretty simple to understand - when a user opens a tool, it's because they want to do the thing that tool does, now.

If someone opens my videoconferencing product 98% of the time it's they've got a scheduled call to join within the next 20 seconds. They're not going to be late for their meeting so they can read my release notes.

If someone opens my PDF viewer, 99.9% chance they want to view the PDF they just opened. Very rare someone opens the PDF reader because they're just having a look around to see if there are any interesting new features.

If someone opens my virtual whiteboard product, 95% chance they're in some sort of sprint review meeting and they want to write some virtual post-it notes right now. A tour isn't what they need.

If someone opens the ticket management product, or the expense report filing product, or the music playing product... you get the picture.

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debarshri
1 hour ago
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Thats true for point solutions. You often dont find a guided product tour there.

Guided tour does have its place where the product is a workflow, a platform offering, has bunch of features and you want to introduce the feature to them.

If you are paying 10-25k USD per year, you expect some onboarding specialist who gives instructions on integrating ACH and payroll systems etc. It is very common for non-technical folk to hop on a onboarding call.

People often try to automate that as it is expensive, but i think people prefer that human touch esp. when you are paying alot of money.

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wffurr
48 minutes ago
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Actually I get interrupted by a tour or popup when using a "point solution" all the time.
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anitil
14 minutes ago
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Often I see that there's a new feature, and I'm interested in it, but my options are do the demo now, or hide it. But I want to do it later! I'm admittedly terrible at operating GUIs, so maybe it's just a me issue
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pancomplex
1 hour ago
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100% - that's why it's so confusing why PMs/PMMs think they need to keep adding these to their products.
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drdaeman
1 hour ago
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> so confusing why PMs/PMMs

Because their goal metric is number of tasks closed/features delivered (and this counts as one), not customers satisfied.

Plus, social parroting - a misconception that if it's popular and everyone does it it "can't be wrong".

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the_snooze
33 minutes ago
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Too much of modern consumer-facing software think they're the ends, not the means.
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monkpit
19 minutes ago
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My kids’ school uses a web portal to add money to their lunch accounts. My only task when I open this website is to pick an amount and click submit and give them my money.

Whose idea was it to show me a “what’s new” popup of all the jira tickets they closed in the last sprint?

What’s new? Nothing is new. It works just like it used to. Just take my money and leave me alone, please.

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amatecha
1 minute ago
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Any kind of tour/nag tooltip on any app/site I use stays up forever, until they hopefully finally realize I am never going to interact with their cognitive-energy-wasting noise that should never have been shown to begin with. I've had the "try out dark mode" tooltip showing on JIRA for months. Just don't show these. Don't waste people's time. There are sites I close and never come back to because they start with an unskippable tutorial.

Just a couple examples offhand..

Discord (constant tooltips covering the screen to harass me to try "Nitro")

Miro ("Sign in with Google" modal in the top right, "CANVAS 26" conference signup site stripe covering the top of the screen, frequent "What's new" modal covering the entire app, "How likely are you to recommend this product or service to a friend or co-worker?" net promoter score survey covering the bottom of the screen, which makes zero sense whatsoever as an enterprise user)

JIRA ("Try dark theme" tooltip covering the top right of the page)

Figma ("Reconnect with Community" tooltip covering some content on the left)

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Fr0styMatt88
15 minutes ago
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I feel the exact same way about tutorials in games that try and be comprehensive and show you everything.

Incremental games do an amazing job at this (things like Universal Paperclips, A Dark Room, etc); parts of the game are revealed to you as you need them and it's often a fun surprise. I don't think the same thing is directly applicable to productivity apps, but I wonder if something could be taken from the pattern.

This is timely -- I'm coding an app at the moment and had the fleeting thought that "hey I should do a new user onboarding tour thingy" and then remembered that in general I skip them, so I havne't made one :)

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blanched
1 hour ago
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Personally, I generally dislike product tours.

On the other hand, I think it's interesting to compare the dislike in these comments (and elsewhere) to "RTFM" culture. What's the primary difference? That you can read the manual or use the product at your discretion? e.g. `ls` doesn't forcefully open the man page when you run it for the first time?

(I'm aware of the goomba fallacy and that these are likely two different groups of people - I still think it's interesting!)

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wffurr
46 minutes ago
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You nailed the primary difference. If I want to just use the tool I can do that; if I need to learn how to use a complex feature, I can consult the help or do a web search for a how to.
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esafak
34 minutes ago
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That works if you know the feature exists.
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christophilus
56 minutes ago
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The difference is TFM doesn’t pop up in my face without me asking for it while I’m trying to do something basic.
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snackbroken
9 minutes ago
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The dislike stems from two (and a half) reasons:

1) Push vs pull. As you identified, ls doesn't stop you from doing the thing you wanted to push the man page on you when you don't need/want it. ls just does the thing you ask. man also just does the thing you ask. The product tour is a sign that the developer doesn't understand consent and is trying to get the user to do what the developer wants, not what the user wants.

2) It's infantilizing. The product tour assumes the user doesn't know what they want, and doesn't know how to RTFM to learn how to do the thing they want to do. It treats the user as having no agency.

2.5) It's a tacit admission that TFM sucks and R-ing it isn't a productive use of your time.

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jappgar
51 minutes ago
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If your product needs a tour your product is badly designed.

Imagine you walked into a convenience store and the owner was like "Hey you need to take the tour first!"

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cowlby
9 minutes ago
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I chuckled cause the convenience/grocery store is laid out to make us find the high margin items and not what we need. They can't explain it to us otherwise we'd shop less.
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pier25
12 minutes ago
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UI is like a joke. If it needs explaining, it's bad.
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pedalpete
30 minutes ago
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The best UI is no UI at all.

I can't think of a single time I've looked at a product tour and thought "well, I'm really glad they told me that, I never would have figured that out.

What the product tour I think often misses is that people don't want to learn your entire tool at one time.

They came to do one thing, that one thing needs to be brain dead simple.

Over time, you can show people what else they can do. But a product tour isn't the way to do that.

I think progressive UIs where you expose more and more to the user over time is the way to go.

If you're thinking "but I have so many features and capabilities this person needs" you probably haven't identified what the one thing people are paying you for is.

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chihuahua
10 minutes ago
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Every time some software tool displays one of those "helpful" messages - "We've reshuffled these features, so now they're hidden over here!" I get angry and dismiss the popups as quickly as possible.

I've got a task to accomplish, I wasn't just sitting around with nothing to do.

Imagine you get in your car to drive to work, and the dashboard displays a pop-up that tries to show you the latest feature. No!

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SoftTalker
32 minutes ago
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My instinctive and immediate response to any popup is to hit "Esc" and if that doesn't make it go away I look for the "X" in the corner and failing that I'll nuke it with browser tools.

Popups are a great way to get your content ignored.

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jwilliams
1 hour ago
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The other huge problem is you never tell the user what they'll get out of the tour. People will invest in a tour if they understand the reward (and "learning" can't be the reward).
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kshri24
1 hour ago
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Instead of product tours I like how AWS has little info/help buttons that are placed right next to every informational/actionable element on their dashboard. Totally unobtrusive. If you want to understand something on the dashboard that is not obvious at first, you can click on the info/help button that opens a side panel with a lot more information about that particular element (and any associated topics). Most of the time, you just know what you are dealing with (or can guess what that particular topic might mean and you will probably be right).
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foobar1726
58 minutes ago
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Incredible that tooltips were killed because braindead """designers""" couldn't figure out how to make them work on mobile.

They'll be reintroduced under a new name in a decade or two with endless self-congratulation. Same as physical car controls.

Here's a solution off the top of my head: have a dedicate "info" button at the OS level. Holding the button disables normal interaction, highlights all inspectable elements, and allows you to click on each one for a description. Like "inspect element" in the browser.

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kshri24
55 minutes ago
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> Here's a solution off the top of my head: have a dedicate "info" button at the OS level. Holding the button disables normal interaction, highlights all inspectable elements, and allows you to click on each one for a description. Like "inspect element" in the browser.

This is a really cool idea. Agreed! Wish something like this actually existed.

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aguacaterojo
1 hour ago
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The Product Manager needs to justify their job.
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pants2
46 minutes ago
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I've never in my life seen a useful product tour. They're always blatantly obvious like "THIS IS THE SEARCH BAR. USE IT TO FIND CONTENT ACROSS OUR PRODUCTS AND SERVICES."

The best UX is using obvious and standard design, plus a searchable menu / command palette.

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c0balt
40 minutes ago
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Ime, the only useful product tours where in games, I. E., tutorials. This usually extends up to in-game hints at certain features like a characters ability. A lot of software can probably pull inspiration from there in regards to including hints with minimal interruption during usage (tooltips that are shown longer the first time you use something etc).
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exabrial
1 hour ago
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This isn't that hard. Most of the time, the "changes" are useless UI Slop: "we've moved notifications to this TOTALLY BETTER OTHER SPOT IN THE SCREEN that one of our designers snuck a commit in with and nobody wanted to argue about it, because the last time it just came down to differing opinions. Its not really better but it's different!"

And the other reason is because most users probably have day jobs and need to get something done.

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pancomplex
1 hour ago
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couldn't agree more - they always pop up at the right time. I don't know why every PM thinks they can save retention by spamming users :(
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bijowo1676
27 minutes ago
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Why most GDPR cookie consents get randomly clicked away

Why most ads on Youtube gets get skipped

etc etc

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mschuster91
1 hour ago
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GTFO of my face with product tours.

Atlassian is particularly enraging, especially if you're dealing with setting up "new" accounts. I've worked with your shitware for a decade now, I know how it works, DO NOT FORCE ME TO MAKE TEN CLICKS TO GET RID OF A FUCKING INTRO.

Rather, invest your time into a good, logical UI and, most importantly, good AND CURRENT documentation.

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pancomplex
1 hour ago
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tbh adblockers should just filter these out. I guess the reason they don't is it's "technically" the product ¯\_(ツ)_/¯
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