Brazilian institutions are paying hundreds of millions of dollars to US cloud providers, specially AWS, to be able to process that many transactions.
Earlier this year, when sa-east-1 was down, major banks were forced to suspend Pix payments for nearly 3 hours. When this happens, some people are literally not able to buy anything because that’s their only payment method. So much for “President Luiz Inácio Lula da Silva proclaiming a nationwide campaign: “Pix is ours, my friend”.”
Don’t get me wrong, Pix has been a great success and a major achievement, but all this adversarial political talk between the US and Brazil administrations is really cringe, both countries are better doing business together.
[1] https://economia.uol.com.br/noticias/redacao/2026/02/07/falh...
What happens also is that many sellers provide discounts when using Pix, because you dodge the expensive fees charged not only by Visa and MasterCard, but the fees operators (banks, fintechs) charge to provide the infrastructure (PoS machines, financing for installments, etc, the last one being quite common in the country) to use these networks.
Comparatively, a domestic bank wire in Brazil before Pix was already easier and faster than one in the US today. I don't recall the bank fees being bad either.
The issue is that bank wires were never designed for buying lunch at the food court. They're not instant and not user friendly to set up.
Pix is alien technology next to the stuff we have in the US.
On the former - paying is:
Unlock phone
Launch app
Authenticate
Choose to pay with pix
Scan QR code
Enter amount
Authenticate again
Wait
Payment made
Show cashier your phone
On the single point of failure side of things - I was at an event in Brasilia a month or so back, pix grinds to a crawl, taking 10+ minutes per transaction, and the drinks queues rapidly got out of hand. As nobody accepts cash any more, and because nobody has a card any more, this meant they sold practically no drinks.
So it ain’t bad but tbh passing bits of paper back and forth is still easier.
You can actually pay QR Code Pix now with Samsung by just opening the camera too.
Apple refuses to implement Pix on Apple Pay, and regulatory agencies are trying to change that...
Pix integration with Google Pay it's just amazing.
Imagine the situation in the US as if every app or website magically used Google Pay.
Well, that's Brazil now if you use Android. Because as soon as you copy a Pix code, it will prompt Google Pay :) And every service in Brazil have Pix... Even international ones as Stripe supports...
More fancy payment flow are also available, such as vendors generating one-time QR code that already include the payment amount, and the user apps generating one-time QR code that the vendor scan, thus switching some of user steps to the vendor.
In most cities I've lived and visited, using QR is far more convenient than paper. Good luck using contactless when most phones don't support it, and even when Visa & MasterCard pushed their contactless standard, I never encounter a single vendor with a working machine (this range from small shops to large hypermarket). Maybe because they have bigger MDR than QR, but from customers PoV contactless simply don't work, until QRIS also adopt NFC and suddenly it's workable (but not widespread yet since most phones still don't)
Most people don't experience the full scope of Pix which is impressive.
It's like WhatsApp but with money!
If the e-krona happens, that would be a better comparison.
People still increasingly pay their rent here via eInterac.
The article doesn't mention China's digital renminbi, but it is similar, including the aspect of being offered by the country's central bank.
Rather than this looking like "Alien tech" in the US, it's just another example of things in the US looking more like stone age tech to the rest of the world.
Like banned chinese EVs, and a pushback on solar electricity generation, all of these are manifestations of the US government primarily making it easier for multi-billion $$ multi-national corpses to filch the general population.
This isn't just the orange cheato, it's been the policy of every modern US administration, with the backing of the majority of the legislature.
And for some reason, the plurality of voters seem to be in favor.
Pix solved a bunch of problems and made all of the above quicker and easier, but Brazil has been at the forefront of banking systems for a long time.
The deployment of PIX was also really well executed, if it took too much I'm 100% sure that Visa and Master would've made it worse. Being quick was a wise decision
The problem with TED it's just how hard it was to send money. You had to insert, if I recall right:
- Person full name - Social security number - Select the Bank Name - The type of account (savings or checking account) - Agency and account number
This basically means that TED was used as a serious payment thing, like money you receive from your company, etc.
A lot of companies still use TED.
Not instant, but pretty close for the time. It might not have been free but most basic bank packages had a bunch of TED transfers included. For everything else, there was still DOC which would happen overnight and was either free or cheaper than TED.
I'm not dissing Pix in any way. Pix is probably the most advanced transfers and payments system in the world, and I'm 100% with you on how well it was (and still is) executed.
I was mostly responding to:
> how difficult it was to transfer money before Pix, even between local banks.
It was certainly not.
I remember being in the UK a couple years after I was on that bank, and being shocked at how primitive everything related to banking was. Transfers would take days or even weeks and would be incredibly awkward to make. Cheques were the quickest way to transfer money between people - other than cash, obviously, but that was not always desired.
A few years later I visited the US and it was even more retrograde than what I had seen in the UK all those years before.
In fact, the BRL amount settled via TED is still higher than Pix, although the gap seems to be closing
And remember that credit card fees are greater in Brazil
The difficulties were the same as everywhere. I worked in Bank in Brazil and in Germany. A lot of the difficulties we still face in Germany today.
I am glad to see the EU following Brazil with its own payment system.
Visa/MasterCard/Paypal era is gone!!
Americans will be "pro free market" until it's somebody else doing the competition, then they will be very butthurt about it (at best)
Why not? This is such an American point of view that sounds similar to why the IRS doesn't offer easier tax filing options.
I always hear that the government is inefficient, should be easy no?
Not defending credit card companies, just pointing out the fact that there are risks associated with pix that must be considered.
And Visa and MasterCard aren't surveiled? Isn't one of their selling points that they surveil every transaction and automatically block anything suspicious? And increasingly, the parameters for suspicious include anything pornographic or even 'pornographic' (see: the bullying of steam to remove explicit games).
At least with Pix, the costs get lower for the end users.
> And Visa and MasterCard aren't surveiled?
Who is doing the surveilling is the difference. In the latter, the surveillance is done by the private sector, in aims of better targeted advertising.
In the former, it's done by either the government or by a government-tied organization, and thus invites a left-hand-passes-to-right-hand scenario, wherein the data & metadata obtained from the system could be passed to law enforcement for prosecution (doubly so if the transactions could be bundled as evidence).
> Isn't one of their selling points that they surveil every transaction and automatically block anything suspicious? And increasingly, the parameters for suspicious include anything pornographic or even 'pornographic' (see: the bullying of steam to remove explicit games).
The censorship pressures made onto Visa & Mastercard was done not by the government, but by PACs & non-governmental organizations. It is through the use of "think of the children" that they push them into censoring transactions, under the implicit threat that lawsuits will be filed if such transactions remain allowed.
Doesn't mean they will automatically expose you, as it requires justice approval technically...
We are talking about 19-20 billion transactions per month.
Apart from UPI, there are other interbank transfers methods such as NEFT, IMPS, RTGS etc. All quite convenient and easy to use.
Governments aren't competent enough to do tech stuff well and they would never make something that works in a different country as well as credit cards do, but still.
Asianometry provides a great summary as to how both of them came to be: For Visa, a 1976 rebranding of the BankAmericard program. For Mastercard, a 1966 meeting of banks as opposition to BankAmericard.
It seems the consensus is that a taxes are only bad if you have to pay the government. If it's a small set of companies that collectively own a virtual monopoly, it's because they earned it.
Payments themselves are not a technical challenge, no matter who's doing it. The fundamentals are trivial. You move numbers between accounts.
It's tackling fraud and dealing with disputes that's a challenge.
Consider that the largest payment card network on Earth (China UnionPay, 7 billion cards) - decided it was easier just to bootstrap acceptance in the US by a partnership with Discover rather than connecting directly to merchants.
If you want a new scheme to work, distribute something like social security and welfare cheques through it. That immediately forces broad acceptance.
I sometimes do wonder if these Goverment can work together on a single payment system, federally operated but connected.
Some stores only accept Pix and don’t want Visa or cash. As a tourist, you end up unable to access a lot of things because, well, we don’t have Pix.
While I was in Brazil, some thugs with pistols came into a bar where I was. They forced people to send a Pix payment to a specific account, and their money was gone. In the credit card era, I guess the companies, insurance providers, and banks could reverse the transaction and cover the losses. With Pix, as I understand it, nobody feels responsible for it and the money is gone.
Japan has it's own card companies, and payment systems. Recently, some train lines have started adding support for Visa, but trust me that if you use it in rush hour you will be considered a knob head by everyone behind you as contactless is much slower than the native cards and can't keep up with a fast walking pace. Of course part of the problem here is Sony being greedy and making the international adoption of Felicia hard, but it's complicated.
The cards are most useful for tourists, and the best argument to introduce cards is international compatability. But international interop doesn't have to look like this, it's just how the playing field ended up looking.
Last, Visa and MasterCard are both known for being strict on what goods and services they are happy accepting, and it's not ok that so much power is consolidated in two entities in one country.
I'm not an expert on payment systems, but when I see the large scale advertisements Visa especially are pulling off in Tokyo I see a foreign company trying to disrupt and gain market share while not really benefiting locals who do have mostly moved beyond the need for card payment. I.e my reaction isn't "yay, finally Visa is here too save me" it's "oh no, how will they disrupt and destroy"
IC cards indeed are much faster from my experience (in Hong-Kong and Singapore).
I hope we can get rid of Visa and MasterCard because they are the reason we don't have free, instant payments.
My bank (N26) should support this later this year. I hope it becomes as big and successful as Pix.
In the UK and Europe I could just share my bank account number or IBAN and make payments through online banking since the late 1990s (though in the UK they only became instant in 2008.) So Wero sounds like a nice convenience but much less of a game changer.
It will be interesting to see if it manages to expand to goods and services since the EU strictly regulates the fees Visa and Mastercard can charge there so there is less incentive to switch than in some other countries.
Granted, I'm mostly familiar with the Scandinavian bit of Europe, but you can't do jack shit with banking without 2FA which is tied into the national population register.
They decided in the 80ies or 90ies that "relying on knowing secret fixed magic numbers" was not ideal for authenticating people, and sat down and worked out solutions to that problem.
I think this is the biggest reason to ensure you can pay with a local system in shops and restaurants.
I don't see why Wero should exists, their business model seems like "trying to get money for the same service you can get for free".
Usually these systems raise their fees after being established, sometimes even higher than Visa/Mastercard.
Brazil's Pix is something else. It wasn't created by private entities to make money.
We need instant, free SEPA transfers around the clock. Switzerland is not part of SEPA but IBAN is used so it is trivial to send payments to foreign accounts that have an IBAN.
I always say that the day Trump decides to block Visa/MasterCard outside the US is the day we get instant payments and finally get rid of cards.
It's easy to blame Visa and Mastercard, but the reason why the EU doesn't have this is that the EPP (the largest political group in the European Parliament) answers to European banks, which don't want it.
I went back to Brazil a few years ago for a couple of weeks, and a kid on the streets asked me if I could buy some chewing gum and help him out. I wanted to, but I had no cash, so I told him I had no cash at all.
He said "It's fine, just send me some with Pix".
I still remember the incredulous look on his face when I told him I also didn't have Pix. He was certain I was lying. "_Everyone_ has it. How come you don't?"
Why would you let America take 2-3% of your transaction volumes?
It perhaps made sense when the technology was difficult, and America was trusted, but ...
Visa charges only a Assessment fee the majority goes to Issuer Bank +PSP.
E.g: Interchange fee (0.8-1.8%): Paid by acquirer to issuer (card-holding bank)
Assessment fee (0.1-0.3%): Paid to card network (Visa, Mastercard)
Acquirer margin (0.3-0.8%): Retained by merchant’s payment processor
Card networks' moat is their network effect. If you need to take a payment from someone around the world, cards are very convenient. Unless Pix and friends get to interop globally, cards will always have a place.
If these networks cannot run this for free, then they should be nationalised and tax payer should cover it. It will be cheaper (because it will become non-profit) for everyone and better.
I don't think VISA/Mastercard takes such a fee? (They'd be some of the biggest companies in the world if they did.)
The fees they charge are actually fractions of a percent, the rest are charged by the card issuer, which is usually your bank.
You could, in theory, use the VISA network and not pay those fees to a card issuer.
There's absolutely no reason for a country to outsource paynent infrastructure to US corporations.
You can not. The only way is to have a private agreement with the card issuer. That's why stores all try to push their co-branded cards.
Many countries do, it's really more common than you might think. The problem is international payments and things like tourism. Want to order something from another country? Want to go there for a week and not have to use cash? In most cases it's either Visa or MasterCard.
And yes, every country should have this. Even America
Many of the european countries have their own "Pix", but there's no European-wide alternative. The ECB wants to make one (tentatively titled "digital euro"), but it's going to take a long time to come out.
My local app (MB Way, PT) can be used to send money to Spain and Italy. Others will follow.
https://www.mbway.pt/a-interoperabilidade-e-o-futuro-dos-pag... (link in portuguese)
And spy on every single transaction
But in 2026 data moves in a micro second from one continent to another.
If he cedes to the pressure, odds are he will so completely destroy his popularity that he won't even be able to be a candidate. He almost certainly knows that.
The pressure is irrelevant. Pix is not going away.
This idea that all they do should be de facto standard for the whole world is so démodé.
Visa and Mastercard are very much against FedNow becoming widely used, as it would destroy their business.
There are a lot of people who integrate with them. The issue is that anyone who does so must comply with the PCIDSS. Most hobbyists cant stretch that far and use intermediaries.
>This idea that all they do should be de facto standard for the whole world is so démodé.
I dont know what Brazil's issues were, but Visa and Mastercard show up, they integrate with terminal providers directly and indirectly, and they bring a battle tested data security standard with them. Compared to other industries they are basically self regulating, and in some countries they adopt the PCI DSS into law.
Brazil's Homegrown Payment System Is Target of Trump Admin https://www.nytimes.com/2025/09/29/world/americas/brazil-dig...
LOL!
But it doesn't use any distributed proof-of-work/stake stuff.