▲Horrible. I don't care if it was designed by Armani in his deathbed or Jony Ive himself. It's just horrible. The flat sides, not even reminiscence of the testarossa glorious days. Worse than the tesla truck and that's in the lowest levels of design.
Be careful not to take the Jaguar road for there is no coming back.
Oh, this is actually designed by Ive? It all makes sense now. He is a joke of a designer. I had thought people had stopped giving him work.
This car has absolutely ZERO life to it for any manufacturer, much less a Ferrari.
The first Ferrari I don't want to drive. Or even see. Can I have the Men in Black memory erasure thingy please? I want to unknow this.
reply▲arlattimore40 minutes ago
[-] That is horrific, I cannot believe Ferrari put their name on it yet alone released it.
reply▲Specs are insane but why does it look like a budget sedan with a cool paint job?
This sounds kind of fun. It’s curious they weren’t allowed to drive though..
> But I can say that the Torque Shift Engagement system — which gives the driver five power levels on the right paddle and five engine-braking levels on the left — is one of the most intriguing ideas I’ve seen in an electric car. It doesn’t simulate gear changes. It creates an entirely new torque language controlled by the driver, introducing an active decision-making element to trajectory management that sounds like it could restore the kind of driver engagement that many enthusiasts fear EVs have lost.
The look is nothing less than I would expect from "make it thinner and round the corners" pioneer Jony Ive.
I don't know why people insist on EVs being kind of ugly and boxy, but Ferrari had a chance to do better and didn't.
I think energy efficiency matters more with EVs, because it determines how frequently you have to charge on road trips, and more aerodynamic designs look a bit uglier.
reply▲> energy efficiency matters more with EVs
This is correct, but I really don't see why Ferrari would care.
aaronbrethorst24 minutes ago
[-] It's a $650,000 car. These are not anyone's top priorities with it.
reply▲Chasing "driver engagement" during regular driving at/below speed limit on regular public roads strikes me as a bit pointless. You're just trying to add friction to the process because there happened to be friction in the past.
And when you're not going the speed limit on regular public roads here's plenty of "driver engagement" to be had going too fast round tight corners (hopefully on a track, but we can't all be perfect ;)) regardless of whether there's some weird obfuscation between you and the actual mostly flat torque curve of the electric engine as long you build good suspension, body stiffness, put decent tires on it, don't make it too heavy etc.
I would love Lotus to make another road legal go-kart and slap an electric engine in it.
Just 280+ mile EPA range on a 122 kwH battery. 5100 pounds. 2.5s to 60. Not insane by any standard, ICE or EV.
reply▲Yeah that's actually rather inefficient. Tesla Model Y has 84kWh battery and a range of 300 miles.
reply▲thrownthatway1 hour ago
[-] Does it really?
reply▲No, but we're comparing the EPA ranges here, which is the point of them.
reply▲A lot of Ferraris are driven less than 280 miles per year.
reply▲bathtub36556 minutes ago
[-] They’ve historically had eye watering regular maintenance bills, even outside of them generally having a reputation for being temperamental. Maybe Ferrari will continue pioneering in their own way and make an unreliable and expensive to own EV
reply▲Lots of comments saying it looks ugly. I don't agree. But the $650,000 price tag is not pretty - that I can agree on. I know people will pay that.
reply▲I didn’t realize it was an Ive creation. The asthetics make more sense now. It just doesn’t really make sense as a Ferrari. Ferrari makes super cars and this is kind a a run of the mill ev under the hood.
The interior is very nice. The rest of Ferrari can hopefully borrow from this.
lelandfe53 minutes ago
[-] It looks like a BMW concept car honestly, like something I'd see at an auto show. Nothing reminds me of Ferrari.
reply▲sfdlkj3jk342a22 minutes ago
[-] After seeing the pictures, I assumed they were moving into the mass-market budget EV sedan market at a price 1/10th of that.
$650k is a fine price for a Ferrari, but not one that looks as plain as that.
CamperBob22 minutes ago
[-] People who actually want to buy something else will be forced to pay it. That's how Ferrari dealers work.
reply▲The iPhone 5C of Ferraris – and I am sure it'll have the same fate.
It's doubly a shame because Jony actually owns one of the all-time most beautiful classic Ferraris – the 250 Europa. I was hoping they'd do a modern re-imagination and revival.
https://www.ferrari.com/en-EN/auto/250-europa
mjamesaustin15 minutes ago
[-] I was trying to pinpoint what it reminded me of, and this is it 100%. It looks exactly like an iPhone 5C taken the form of a car.
reply▲> The lights gently recede when switched off, perserving the purity of the form
Wow. It's a Ferrari and the top things about the car is how the lights shut off. Way to go Ferrari.
PedroBatista5 hours ago
[-] Someone inside Ferrari had the terrible idea of greenlighting this and even more terrible lack of courage to not cancel this mistake because it was the baby turd of Jony Ive and Marc Newson.
Fortunately everyone will laugh and cringe, the usual car "journalists" will bite their tongues because they don't want to lose access, time will pass and it will be forgotten because Ferrari can afford to make these mistakes ( for now.. )
It reminds me of a rant that my friend sometimes goes on with regards to really low quality items, particularly about music...
someone wrote it, someone performed it, someone mixed it, someone approved it, someone developed marketing for it, someone helped get it on shelves, and then someone played it.
There were plenty of points along the way where the disaster could have been averted.
"(for now)" is important, Jaguar used to have luxury-performance status by the neck - and they used their affordance of failed product luxury too excessively. Now, they're in a hole they cannot escape.
reply▲WalterBright1 hour ago
[-] Should have had Pininfarina do the body. The best looking Ferraris are all Pininfarina.
reply▲jumploops45 minutes ago
[-] Original title called out the connection to Jony Ive, in case you’re curious why this is on HN.
Previously it had been known that Jony Ive was working on the interior of this car, but it seems his firm is responsible for the exterior as well[0].
> LoveFrom was given the creative freedom needed to define the design direction of the project from the outset, translating this design language into an authentic Ferrari experience.
[0]https://www.ferrari.com/en-US/corporate/articles/ferrari-luc...
Huh. I don't understand the hate because I think this looks incredible.
The interior is head and shoulders the best I've ever seen in a car too.
Might not look like other Ferraris, but why should it? It's NOT like other Ferraris.
We don't want your
electric car.
We want your car, but electric.
All people want is an electric Audi allroad. Instead, we get an e-tron.
All people want is an electric V90 wagon. Instead we get a polestar.
All people want is an electric Jeep Wrangler. Instead we get "Recon EV".
The reason for this is that the incumbent manufacturers understand clearly that the electric versions would completely eclipse the ICE models and their existing investments in design and tooling would rapidly diminish.
... and so, all of the eIniiative, iMobile, TronCars ... it's all a desperate (and lame) attempt to continue selling the ICE line and grow marketshare with the addition of the electric car consumers.
It's a nice idea and it won't work.
> Sound waves are captured from electro-mechanical vibration in the axles that are equalised, amplified and delivered alongside visual feedback to inform the driver
In other words, they made an EV do wroom-wroom?
I can’t decide if that’s dumber than generating a fake sound or not. Kinda think it is, just because it’s more things to break and needing fixing. Also “a cricket crawled in there so now my half a million dollar Ferrari sounds like a cricket” would be a funny possibility I think.
reply▲Isn’t this quite literally how a microphone works?
reply▲Yes, but it still seems like a cool choice worth talking about. They could have made a totally fake engine noise, instead they mic’d up the axles.
reply▲I love Ferraris trying to sound like Yutong buses.
reply▲I feel like most Ferrari drivers are buying them as collector's items to be preserved rather than something to be driven.
EVs, by contrast, feel more like appliances meant to be used and enjoyed. And there will always be a more advanced model coming out just around the corner.
They've kind of hinted at the fact that this is meant to be more of an appliance than other models, with a more accesible price:
> “We were excited about a five-seater car that was flexible, versatile and inherently luxurious,” he tells TopGear.com during an exclusive walk-round. “Of course, the price point means it’s exclusive but it’s more accessible and relevant. That’s a new paradigm, and also the biggest challenge.” He gestures to the roof-line. “Imagine how much easier our job would have been if we’d been able to pull this point down two inches.”
Although I suspect the price will still be very much out of my range, there may well be some wealthy buyers out there who would love to have a Ferrari as a family sedan. Look at the success of the Cayenne - something that a lot of people snubbed their nose at initially. Honestly if I had the means I would be much more interested in this than any of their other cars. I'm definitely in the cars-are-meant-to-be-driven camp.
Edit: oh the estimated price is $640k. Yeah I don't think it will sell well at that price - though I also don't pretend to understand the market for super cars or the motivations of super car buyers.
Ferrari uses cars like this to test loyalty. If you want to get 'on the list' buying cars like this is one of the ways to do it, especially if you haven't spent considerable $ with them before.
reply▲Somehow managed to make a Ferrari look as cheap as a Tesla (inside and out).
reply▲dingdingdang6 hours ago
[-] Worse in my opinion since the look is simply Tesla (whether one likes that or not), no one would have blinked an eyelid if Tesla released this car whereas Ferrari doing so comes off incoherent.
reply▲I don't like it at all. The curves, the silhouette, does not work at all, it does not "speak" to me as a Ferrari.
Again, a heritage brand ruined by an obnoxious, pesky iPad like display that has no business being in a Ferrari.
The front profile is hideous too.
throwme_1233 hours ago
[-] On top of this, it's 5x more expensive than a Xiaomi SU7 Ultra... which may be the better car regardless of price.
reply▲nullpoint4202 hours ago
[-] Man, I wish they sold this car in the states… I’d buy one instantly.
reply▲I thought the interior looked pretty nice - lots of retro physical switches, etc. The exterior doesn't look like a normal Ferrari but maybe that's on purpose. A "normal" Ferrari buyer would probably buy a normal Ferrari. Maybe this is more for someone who would have bought a Model S or X in the past but has a lot more money to shell out.
reply▲Yeah, if this was coming from say Honda at a sub $100k price I'd think something like "eh, not for me but it's neat Honda is willing to do something kinda fun and odd."
But starting at $600k for that?
It's clear they'd like to have a Lamborghini Urus like sales success that's not exactly a traditional style Ferrari but this thing seems like a total miss.
But Ferrari being who they are they'll do the same scummy crap of making dealers and customers buy the turd if they wanna get an allocation for the next highly collectable supercar.
The doors are dumb as hell. So I guess the front and back people have to take turns, because only one can squeeze through that gap?
Presumably the range is only a few KM, since Ive said, "You don't want a bigger battery."
And after ruining Apple's computers for years with his POS keyboard and embarrassing emoji bar, he's all about "tactile controls" now? Or was that the will of someone who ISN'T just a pompous hack?
Oh wait: Someone pointed out that there are KNOBS on the steering wheel. So there are wheels on a wheel. That has Ive all over it.
Ferrari doors are always this bad. If you regularly transport more than 2 people in your Ferrari, you aren't their target market.
reply▲I guess Ferrari always preferred form-over-function to some extent. It was never the utilitarian's car but now you can't even get in a four door car at the same time. I'm really at a loss.
reply▲On the battery size, 122kWh is actually pretty large for this size. Most Teslas have <100kWh batteries and they all have better or similar range.
reply▲Measured in Elon miles though.
reply▲LanceJones47 minutes ago
[-] My 2024 Model 3 Performance regularly sees its EPA rated range.
reply▲Looks like a Polestar and Corvette had a child.
reply▲za_creature6 hours ago
[-] Introducing the new
iFerrari XS
It's 140% better than the previous Ferrari Enzo
And 20% thinner
With a brand new Magnesium case
It's the fastest Ferrari we've ever built.
Nothing like the dull, beige boxes with wheels of the competition.
reply▲Fine print:
Range up to 10 Km.
analogpixel6 hours ago
[-] thanks for putting into words what I was thinking as I was scrolling down the page.
reply▲I honestly thought it was some sort of hideous joke. Growing up as a kid having been obsessed with supercars this to me looks like someone let Elon mash up a Model Y and a classic '96 355 using Grok. Looks pretty disgusting as someone who has followed car brands for decades.
reply▲I love the EV idea, but the exterior design is terrible
reply▲I’m a big fan of the interior & Ive design (and am not always a fan if his). The exterior is pretty cool from the front and back … but from the side and at angles it just doesn’t register as Ferrari at ALL. Seems to scream for a longer wheelbase but that’s not the whole issue. It just looks very mid-market from those angles.
reply▲jonwinstanley4 hours ago
[-] Agreed. But by the description it sounds like it has very long wheels base.
reply▲I figured as much given they were comparing it to the Purosangue. Unfortunate that the proportions just make it, idk, horizontally squat looking.
reply▲bryanlarsen2 hours ago
[-] The massive 24" wheels make the car seem shorter in pictures.
reply▲Yikes. That's a car that looks like it gets its lunch money taken by the other cars.
reply▲It looks like a VW bug wearing Milhouse's dad's racecar bed as a skin suit.
reply▲The gas engine Farraris are a pinnacle of design for an engine, gas tank, drive train, and human occupant.
It would have been trivial for Ferrari to just make their classic style but now, electric! And it would have been full of compromise.
Ferrari has made, in their opinion, the best design for the constraints and challenges of an Electric Vehicle. 4 motors, battery, human.
Good for them for putting real effort into it. And not just making a cash grab.
throwaway858254 hours ago
[-] The 'best' is the best given the constraints. Constraints for EV are different so the best should be different, not the same but EV.
reply▲This looks really good in that Blue color when the light is just right.
Otherwise, I think this car has a lot of excellent new tech in a package that just won't get the motor(s) firing for most people - especially at a 650K price point.
It's a shame they couldn't figure out a way to make the shape look a bit more sporting. Who cares about practicality when you're driving a ferrari?
kayo_202110306 hours ago
[-] "Sir" Jony Ive? Sure fine, recognized by the crown and all that. It looks like a Kia. Don't get me wrong, I like Kia's. If Ive was a lollipop he'd lick himself. When you get to a point that you can no longer do seminal & groundbreaking work, and you continue to cling to what you used to be, just stop; even if only in respect to the good stuff you've done already.
reply▲6stringmerc6 hours ago
[-] Ahem, there is a new Rolling Stones album slated for release in 2026. I most definitely agree with you by the way.
reply▲kayo_202110305 hours ago
[-] lol. Emotional Rescue was when I stopped listening, but I hope that Keith and Mick live forever, even as statistical outliers. I love folks that win the life lottery. It's a hope for all of us.
reply▲Personally, I think a My Little Pony silhouette would look great instead of the Ferrari logo. It has a completely different vibe compared to the wild horse image
reply▲This cars got a face that only a mother (Jony Ive) could love. Honestly it makes a prius look visually pleasing.
reply▲Lamborghini has been making prettier cars than Ferrari for 15+ years now. The entirety of the Ferrari line, looks-wise, is at best uninspired.
reply▲15 years ago is about when they broke up with Pininfarina. Your opinion is probably not a coincidence.
reply▲The current model Prius is visually pleasing.
reply▲What is the target demographic?
The specs seem... nice. Nothing particularly special compared to the likes of Lucid, etc.
The design though, it seems very... uninspired?
It has hints of throwback in the design, but imo it does not have the look of luxury or sports car.
addandsubtract4 hours ago
[-] The target demographic seems to be people wanting to buy a future Ferrari.
reply▲This. If you want to get on the list to buy the new supercars, you're going to have to start here. And you better add some expensive options.
reply▲Seems more like an accessory Ferrari for those that already own a gas-powered one. Looks like it may attract those that value a different design direction - not hardcore sports, more a leisurely weekend vehicle - that is still a Ferrari.
Really hard to grasp who would want one (I'm too far down the wealth ladder to understand how the rich think and work), but that's what stood out to me initially.
Inspiration is inside, so I'd say it's for people who want practicality + badge.
I'm glad more and more manufacturers care more than exterior looks, but focus on interior, esp on technology side.
I want a fully open source car. That's luxury!
reply▲reply▲My god that V8 sounds terrible. From a company that made countless howling V12s, it's quite disappointing.
Emission regulations I'm guessing.
Except Ive famously ruined Apple's laptops for the better part of a decade.
reply▲Looks luke a cheap electric knockoff in some low budget racing game. It does not look like a ferrari at all.
reply▲I don't love it either, but that's the whole point I think. Try to pull off an icon, rather than make existing designs works. Cybertruck did it, same with Jaguar.
Ultimately the probably should've gone with SUV tho - it's what people buy and looking at interior it what should've been - mass produced, luxury, performance car for everyone.
p.s. Car ethusiasts suck and nobody should listen to them. All they want is v8 manual from 80s with all the "character" which means it's impractical, unreliable and just terrible in every possible way, except the looks which you know what sort of buyer appeals to.
> p.s. Car ethusiasts suck and nobody should listen to them. All they want is v8 manual from 80s with all the "character"
I was generally with you until those lines.
Car enthusiasts are as varied as cars themselves. Whether it's F1 lovers or the V8 manual lovers (an experience to appreciate but I didn't care to own), the MX5(Miata) lovers, the offroad lovers or the lovers of classics like VW Beetles and Mini's or more esoteric cars.
There are dreamers who read the latest car magazine and fantasize about the latest Porsche, Ferrari or Mercedes S class.
Everyone has an opinion and unsurprisingly electric vehicles are a hot topic right now. You will get a range of both rational and emotional responses, depending on whom you speak to.
To derisively state "they suck and nobody should listen to them" is unreasonable.
Cybertruck and Jaguar have not been sucessful.
Luxury car makers should look to handbags for inspiration. If Ferrari wants to expand the market and reach new customers they shouldn't be making something that looks like an upbadged BYD.
It's like if Hermes started making a Jansport backpack, absurd. Instead they sell lower cost, but still premium designs like the Picotin. The Lamborghini Urus might be one example.
The Cybertruck and Jaguar rebrand are both complete flops.
Interesting product advice you have to offer. Who do you think is the target market for expensive Italian sports cars, if not “car enthusiasts”?
bluedevil2k3 hours ago
[-] > same with Jaguar
The Jaguar redesign / rebrand has been a complete and utter disaster! A 97% drop in European sales. That’s not a misprint - 97%!!
No one would call the cybertruck a success either.
This design is a massive mistake for Ferrari. Looks at Porsche’s first electric, the Taycan. I can tell it’s a Porsche as soon as I see it. Look at Lamborghini- looks like a Lambo. Look at this car - looks like a Volkswagen. This is going to be a bomb.
> A 97% drop in European sales
Car hasn't even been released.
You can't argue Cybertruck isn't an icon. IIRC it's in top 10 for notoriously critical Doug Demuro.
Looks like the BMW i3 met a Magic Mouse
reply▲Love it. Although I can't help to think you'll need to flip it around to charge.
reply▲866-RON-0-FEZ4 hours ago
[-] Ive is an overrated plonker and my first reaction is to wonder if all the serviceable components are glued in place.
Do you know why no one has ever put rotating switches on a steering wheel face before? Because it requires two fingers to operate the switches and thus taking your entire hand off the wheel. Those knobs and switches might as well be in the center console because it takes a similar amount of effort and diversion of attention to operate.
This looks like a car designed by someone who's never driven before. Did the early prototypes feature bubble domes before they were forced to tell Ive that won't work?
Knobs on wheel, especially for the controls on this, are normal in performance vehicles.
reply▲This comment sounds like someone whos never driven manual before
reply▲Ferrari has had their manettino dial on the steering wheel since the F430 in 2004.
reply▲> Do you know why no one has ever put rotating switches on a steering wheel face before? Because it requires two fingers to operate the switches and thus taking your entire hand off the wheel.
I hate this car as much you do, it looks like a vape cartridge on wheels to me. That being said, there are F1 cars with rotating knobs on the steering wheel. Different category and all, but still worth it to point out.
Wow I didn't see that. Standard Ive incompetence.
It's galling to see pompous, no-talent douchebags like Ive continually held out as some kind of innovator.
Ive was great when Steve was there to tell him no.
reply▲I was there at that time, and Ive still sucked.
reply▲I suspect this car is more aimed at people who want a Tesla with a sports car badge rather than people who want a sports car. And I think that’s why most on here don’t like it.
For the vast majority of people, a Ferrari is something aspirational. But for those who can afford one but would rather have “normal” car, this might appeal. It has the form of something practical while still signalling wealth.
Before now, that generally meant those equally-ugly but for different reasons 4-wheel drive and SUVs.
If you view this as (for example) something for rich mums to take their kids to school in, then it makes a lot more sense.
At least that’s the demographic I think they’re quietly going after.
> If you view this as (for example) something for rich mums to take their kids to school in, then it makes a lot more sense.
That’s why Porsche makes their SUVs which are really popular.
High end luxury brands should technically be able to serve both upper-middle and top end at the same time. The important thing is the products are good. And if they aren’t some Chinese or other brand will do it. The age of choosing between a couple 100yr old car companies might be ending soon.
This style might have worked as an apple car. It sure as hell doesn't work as a Ferrari.
reply▲This is a very strange car for Ferrari to make. What people expected is a Rimac and instead they get a fancy electric Prius.
Maybe it is really a functional prototype, but Ferrari as a company does strange things. They live off of their name brand, but they make buying and owning their cars a pain and frankly I don’t think they are very high quality compared to what other car makers in their price point are doing.
hnthrow02873456 hours ago
[-] That's heinous. Their firm should stay away from sports car brands.
reply▲Interesting fact from the page: "The lowest drag coefficient in Ferrari history, achieved through aero-styling convergence, active air shutters, and ride-height logic that lowers the front by 10 mm even while cruising"
I guess not having large air intakes and generally a slightly larger frontal area helps with that (the coefficient of drag is always multiplied by the area, so this might not be the most aero Ferrari ever, that's a different claim).
All worthwhile points.
A less worthwhile point: Especially especially low drag, when people don't drive it.
testfoobar49 minutes ago
[-] Ha ha. I can't imagine any Ferrari dealer would want this on their lot.
reply▲Looks like a melted down Pontiac Aztec. Though, I don’t see Walter White forking over money for it.
reply▲The Polestar 6 is a much better looking electric sportscar IMO, although that's mostly a concept car at the moment.
reply▲At first I thought it was a Ferrari custom built for Jony Ive made just to his specifications. But once I saw the first image I could easily understand it was designed by him. It's a talent to be an industrial designer with such a clean recognizable style that it's like a signature, easily recognizable as to who it belongs to.
reply▲Yes, Ive's style is very recognizable as Dieter Rams design principles and language with brighter colors.
reply▲notnullorvoid2 hours ago
[-] Ive's style may be inspired by Dieter Rams, but he ultimately fails to emulate it in any positive way.
Ive's work is bubbly symmetric bland crap.
The interior isn't offensive, but don't the dashboard air vents appear to kind of bolted on? Like, maybe they are super functional? But they look like an afterthought aesthetically.
reply▲Cars like this is why restomods are getting big
reply▲Would be really awesome if you could fit 3 child seats in the back.
reply▲Kudos to Ferrari trying to stay modern with a collab with one of the best industrial designers of the moment. But this feels antithetical to Ferrari, it's bland and utilitarian where they should be channeling flair and evocative designs.
reply▲I read the comments before visiting the website. After the page loaded I was like: "Well, the silhouette from above and the color looks neat!"
I scrolled further and saw the front of the car, and now I get what the comments meant. Holy moly. That‘s worse than the Jaguar rebrand on my scale.
I really appreciate how "Jony Ive" this looks. Feels like they absolutely nailed the style.
I personally feel like it looks like a disposable tech hardware product, but to each their own. I'm sure a lot of people will love it.
You could stick a Door Dash car topper on the roof and few people would pick up on the joke. So the entire point of Ferrari is lost in this exterior design. Where are the wings and strakes and diffusers? It has a few holes, but sans that it's a slightly more swoopy two-tone Model 3.
reply▲This would have a chance as a $250k entry-level Ferrari. Not much of a chance, but a chance. At $600k? Crazy.
You could buy a V12 Ferrari at that price, if a Ferrari is what you want. Or a Rolls Royce Spectre if you want something quiet and luxurious.
IDK about you, I keep imagining the horn when I see the outside: like Beaker from Dr Honeydew's laboratory in The Muppets,
"Hmeep!"
Ferrari horns are in my opinion legendary wonderful toots. And I'm troubled that this car offers very little "Ferrari" while sitting atop its brand.
iainctduncan5 hours ago
[-] Nice to see that, after all these years, "car commercial techno" is still a thing.
Man, I miss the 90's. Best decade for electronic music ever.
to this day, I play 90’s EDM almost exclusively while working
reply▲Why couldn't they have made it look like a normal Ferrari.
It's just a powertrain change why mess up all the styling.
smackeyacky5 hours ago
[-] It’s a five seat nearly SUV despite Ferrari claiming it isn’t. It makes fake noises in sports mode like the other EVs, it seems to have only two features that come from Ferrari and that’s the quad rear lights and the yellow badge.
I’m not the target market for this and never will be but nobody is going to make a poster of that for a teenagers bedroom. Yuck.
> It's a five seat nearly SUVI think that's the key. This is meant to go up against the Lamborghini SUV and its ilk: a vehicle for the very wealthy who don't really like cars but have to mark their status in everyday interactions. It will sell well.
reply▲> nobody is going to make a poster of that for a teenagers bedroom
Do people still do this tho?
Seems like it. I regularly see photos of people's gaming setups/battlestations and hobby rooms, and it's not rare to see posters of cars.
Though it's more common to see smaller framed art, and model cars.
I try to imagine the Ferrari badges as apple logos and the car all of a sudden makes sense.
reply▲Seems to me Porsche or Audi would have been better choices for Ive’s designs.
Then again the uproar might be the point of the experiment.
Edit: As an electric Ferrari family car it’s not too bad imo. Making it look like a mid-engine v12 would be silly, since it’s not that.
This is the car you will need to buy to get on the list to buy the Ferrari you kind of want - but not the Ferrari you really, really want, that will cost you a lot more.
reply▲If the battery is under the passenger compartment, you're pretty much stuck with a sedan-derived coupe look. The performance better be super ultra special, otherwise Ferrari had no need to make a car that looks like that.
reply▲Nissan Leaf with a hideous bodykit
reply▲The value of everyone manual F430 just went up a bit more.
reply▲Jony Ive design philosophy of "thin and with round corners" can be seen in the Ferrari Luce. The car looks like an iPhone.
reply▲love the interior, not sure how i feel about that front end however. "The lowest drag coefficient in Ferrari history" is not what i would have guessed just seeing the picture alone, so props to them on making this possible!
reply▲Kinda telling that the video doesn't show the front up to the very last moment.
I'm pretty sure they realize perfectly well how ugly it is.
It's lovely and I bet they sell every one they build.
reply▲This almost couldn't be less "Ferrari." Really baffling.
reply▲I wonder if some of the design is related to the car that Apple was designing, if Apple released an EV this is pretty much what I would have expected it to look like
reply▲"The lights gently recede when switched off, perserving the purity of the form."
This is totally impossible to read without hearing it in Ive's soothing voice.
It is 2026 cars don't need start buttons, physical keys, or giant round air vents
reply▲general146544 minutes ago
[-] If you like to show your car off once a month to friends, then sure.
But practically,
> start buttons
What is a difference from switch on button on laptop? How do you tell the car, that you are ready to drive?
> physical keys
So when your phone will not be working, are you walking home? I like physical keys because it does not create dependency on single artifact and thus single point of failure.
Agree on first two, but vents on my Tesla kinda blow. Too weak where it needs to work (my face) and too strong where it shouldn't (stray wind on my knees).
reply▲Cool, it has suicide doors like the BMW i3 (a legendary concept car that escaped into the wild, and caused BMW to lose a lot of money)
reply▲Sad that the i3 concept didn't take off, I loved it, together with the i8 (if only that one had a larger engine...)
Interestingly enough the i3 and i8's carbon structure helped the G11 & G12 (short and long wheelbase BMW 7), the G14/G15/G16 (BMW 8 series) and the F91/F92/F93 (BMW M8) shed a lot of weight.
But for the newer version of the 7 series don't use that structure anymore, as the weight savings are nullified by the battery pack.
My friends had a first gen i3. They didn't like the styling but it was super practical for them as a car.
reply▲If the brief was to make an ipad stuck to the dash of a Ferrari not ruin the rest of the car then that is certainly one way to do it.
reply▲Have we perhaps hyped Jony Ive a little too much?
reply▲Love the interior. Hate the exterior.
reply▲The front looks like a vacuum cleaner
reply▲tail_exchange5 hours ago
[-] Maybe I just have a bad taste for cars, but this looks awful. Uninspiring. Looks like a Tesla with a Ferrari logo.
Edit: I do love the analog buttons in the interior though. I despise those big screens with all the controls, and no tactile feedback.
My kid, way into cars, says it looks like a cheap Camaro from the future.
reply▲addandsubtract4 hours ago
[-] Teslas look better than this. It looks like a Prius with a Ferrari logo.
reply▲> Looks like a Tesla with a Ferrari logo.
Just saw it and wow, that's an accurate description. Gone is everything that makes a Ferrari a Ferrari
$1.2M in Canada after provincial and federal luxury sales taxes. For a 5100 pound, sub-300 mile range, mid-performer with 23/24" wheels. All those louvres, ducts, and aerodynamics for a terribly inefficient EV. Disappointing. (edited because i had $1.1M as the final price)
reply▲This is heartbreaking. Just awful.
reply▲Ferrari done lost their mind!
If you told me this was a Kia I would have said it was ugly for a Kia.
reply▲> The lights gently recede when switched off, perserving the purity of the form
Typo on the Ferrari website...
Yet another time I've found something beautiful, only to discover that almost everyone else hates it.
Maybe there's a reason why I'm not a designer.
Enzo is rolling on his grave
reply▲user43267847 minutes ago
[-] Hate to say but this was in one of the Simpson’s episode
reply▲The Ferrari e-Multipla!
Unbelievably ugly stance.
I reall don't know if I like this or not.
reply▲Is it just me, or does this look like Jaguar's self-inflicted brand damage?
reply▲This is somehow even worse than the swatch/AP collab.
reply▲That is the ugliest Ferrari I've ever seen.
reply▲it has paddle shifters - what are those for?
reply▲Imagine being able to afford a Ferrari and then buying the one that looks like a fancy Prius
reply▲Looks like an expensive Prius .. :(
reply▲It looks like an Apple Magic Mouse with wheels. Hopefully it also has a charge port on the bottom.
reply▲Doesn't look like a sport car. From above it actually looks like a phone. The main thing is that the charging port isn’t on the bottom.
reply▲Four wheel steering, active suspension, low center of gravity, 1050 HP...
The display & controls do look very nice!
I love how they found a way to make the sound provide real feedback. I wonder if the cabin gets feedback faster than the speed of sound in air would travel, that would be neat. I'm skeptical they kept the loop fast enough to beat speed of sound in metal though (5000~6000 m/s for steel).
> The Luce’s sound system doesn’t generate artificial noise. Instead, a precision accelerometer mounted at the center of the rear axle captures the actual vibration of the rotating electric components. That signal is then filtered, equalized, and amplified — essentially working like an electric guitar’s amplifier. The result is a sound that’s rooted in the real physics of the machinery, not synthesized from a speaker library.
https://electrek.co/2026/05/25/ferrari-luce-first-electric-f...
Interesting idea, but ultimately not going to happen (or matter). I doubt the latency in that DSP Pipeline is below a millisecond, heck given the state of non-critical automotive Software it might a second.
reply▲somebehemoth6 hours ago
[-] As a lifelong fan of Ferrari, I find both the interior and exterior hideous.
reply▲insane levels of slop, so bad it almost feels intentional
reply▲I hate 20 inch, floating, glued to the dash tablets with such a passion. It cannot be such a huge monetary difference to have physical switches for the AC compared to this attention grabbing accident causing contraption that was never meant to be put in a human commandeered vehicle.
reply▲Yes, preach it! But … I think in fact it does make a huge difference economically. I don’t know what the bill of materials is, but imagine the difference between wiring into place (a) a touch screen, or (b) 40 physical controls.
I believe another motivation for manufacturers is that they can turn the car’s UI into a software problem, which from a human-centered design perspective means that they can throw it in the trash and never spend a dime on it.
We're talking about a 400k dollars car, maybe they could find a way to add this expense into the design.
reply▲Ferrari clearly aren’t doing it to save costs. I don’t think they’re doing it for principled driver-centered reasons, either, but more because the market expects it. Cars are appliances, and appliances are generally built to be sold (i.e., to look good) rather than to be used. Microwaves, washers, cars — the same for all of them.
The design exterior looks glued together from more interesting electric cars, so no surprise the interior does too.
EDIT: I just learned that Jony Ive did the interior. Further proof that without Steve Jobs goading him, Ive is just a stylist.
Those rear tail lights don’t sit right with me. I know there’s probably some aerodynamic reason behind it but Jony, those aren’t the proportions that just work. Steve wouldn’t approve this. And I feel Jony was always partly Steve when Jony was at his best.That said the issue is the asymmetric black negative space below and above the red circles. This is mostly fixed if you get the Luce in black or very dark gray.
reply▲This is the ugliest car I've ever seen, and that includes the Cybertruck. I do like the retro modern interior though.
reply▲Took OpenAI's money and is now designing cars, lol
reply▲It looks like something a villainous billionaire would drive in a sci-fi dystopia. And not in a good way.
reply▲It looks like a budget car, not an exotic supercar.
reply▲cmrdporcupine5 hours ago
[-] $600k and they still won't give you physical climate controls.
Parsimonious product design with IMHO out of date conception of what's "cool". I think Ive is pretty washed up at this point.
cmrdporcupine3 hours ago
[-] I mean it's neat but looks sorta.. halfway physical... still requires you to take your focus off the road and look at the touchscreen to know what you're changing and what the setting is.
I don't think that really solves much?
There's also the metal handle to rest your hand on, which also acts as a target which you can find blindly, and from there you can find the correct knob by touch. You'll just have to remember the the third knob is the fan speed and so on. I imagine that you can use it without looking, and it seems to be designed that way. Also I'm pretty sure that the UI is replicated on the display behind the wheel so you don't have to look to see the numbers.
reply▲cmrdporcupine2 hours ago
[-] That's not terrible then I guess. Hopefully this makes it downmarket and "luxury" vehicles stop fetishizing touchscreen everything.
reply▲Why do suicide doors if you have to have that B pillar?
reply▲6stringmerc6 hours ago
[-] Oh wow, it’s even
worse than I imagined based on those early images of the PlaySkool cockpit renderings!
The body lines? What body lines? I’m a vocal critic of derivative design, but this space egg usually is little more than a Junior Study drawing at best. It’s so bland it might as well be still made of clay.
I’m not being unfairly harsh here, there’s a huge tradition of sorting a car’s emotional response - yes, Countach being a prime case study - but I get more “This is interesting” from the latest Prius than anything with this design, in parts or taken as a whole. I can’t be alone, and I suppose the reactions will be savage. I am kind of giddy thinking about what some of the more crude phrasings might be from the likes of Clarkson or Harris.
This is a design for the Super Yacht club. If it was a concept car for a Chinese knock off of a Honda, it would be rightly panned at first sight. Was it designed on a first generation Macintosh?
It has no character whatsoever. The interior looks like patio furniture intended for a retirement home. To call it a failure is not quite right, because sometimes things like the Pontiac Aztek have coherent thought and risks involved. This has none of those things. Mayo on white bread with a glass of room temperature tap water.
In a strange way I love it because it might as well be called the Ferrari Hubris. Just…wow…
It would be a great looking Hyundai but it is a dreadful looking Ferrari. The cost of such a car will be far higher than it deserves. Ferrari for me is synonymous with genuinely beautiful curvaceous cars that have a gorgeous, slightly old looking interior. This is not it, nor is it take Ferrari into the modern day.
reply▲sinsterizme6 hours ago
[-] Wow, this looks atrocious. I was thinking this was perhaps a budget model by its appearance, but then I looked up the retail price…
reply▲LMAO, this thing is so ugly. It looks like a generic Chinese EV. Interior looks good, but the exterior is just a boat. 5.05m long, 2m wide, 5000lbs heavy.
Looks like a mix of the Jag Epace and the Mustang EV/Mache
Can't believe they are asking 600k for this thing.
It is almost like Ferrari is trying to punk its customers.
Ps. Everyone is hating it on FerrariChat
This would have been an AMAZING Volvo. Sadly, it’s a very disappointing Ferrari.
reply▲Is Ferrari serious with this? Are they trying to commit brand suicide? What in the world is going on with all of these large companies doing the absolute stupidest possible thing lately?
reply▲I once asked HN why EVs look funky and many people responded with “oohh no they don’t what are you talking about”. Tell me now if this looks weird or not.
reply▲If they look like regular cars, then the owners don't get the special feeling when people see their car.
reply▲Is this a joke ? It looks beyond crap.
reply▲Wow they went all-in creating a car for silicon valley tech bros...
Even the color they chose for the reveal speaks to me like "rich luxury car without personality"
where are the specs for this FerrariPhone?
the phone screen shots show a pathetic 270km range...