EU fines Temu €200M for allowing sale of illegal products
76 points
by jjp
1 hour ago
| 12 comments
| bbc.co.uk
| HN
dsign
6 minutes ago
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Say what you may of Temu, and I do think more vetting of certain goods is a good idea, but they fill a very real need. In the part of Europe where I live, the choice is only between intermediaries for the same products coming from China. The local intermediaries sell a very limited picking at staggering margins. And when it comes to certain things, like electronic components, the choice is between importing (old) American stock with a German company as the intermediary, and that's $$$$ and many weeks of shipping, or using Temu or Aliexpress.

There's something unpleasantly snobbish with the way business is done here, a spirit of "if you have to ask the price, our business is not for you". For example, in Instagram, "Local offerings" pop up all the time in the feed. The ones which are truly local end up in a "call us to know more" button, no pricing info disclosed. The ones that show actual prices tend to be shell companies with no employees, no doubt a thin wrapper around an importer from Asia.

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whimsicalism
1 minute ago
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yes, i'm very in favor of the shift towards direct-to-consumer among chinese retailers, but that might be because i'm not actually all that sympathetic to small business
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acd
15 minutes ago
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Big corp penny slap on the fingers. I dont this amount will change behaviour or incentive to make larger profit.
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alephnerd
9 minutes ago
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It sets precedent, and has already led to a (by Chinese foreign policy standards) fairly vicious response [0][1][2].

This is also part of the EU's larger tariffs against China [3].

[0] - https://www.globaltimes.cn/page/202605/1361926.shtml

[1] - https://www.globaltimes.cn/page/202605/1362200.shtml

[2] - https://www.globaltimes.cn/page/202605/1362161.shtml

[3] - https://www.ft.com/content/e28fe696-ac30-4543-a105-febc82789...

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throwfaraway135
5 minutes ago
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From Claude: The €200 million penalty equals around 0.4% of the global turnover reported last year by Temu's parent company PDD Holdings.

According to Eurostat, the average gross annual salary in the EU is around €39,800 per year for full-time employment. The average net salary comes to roughly €2,461 per month, or about €29,500 net per year.

0.4% of an average worker's gross annual salary = roughly €159.

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esnard
1 hour ago
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theragra
10 minutes ago
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Temu also should be fined for predatory marketing. Not sure if laws exist, but dark patterns are everywhere.

I try to a avoid Temu, but they have some good traits, too, like quick and convinient shipping.

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jordiburgos
1 hour ago
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Why there is a difference between selling and allowing to sell? If the product is sold in your site, you must be responsible of it.
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madeofpalk
55 minutes ago
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Isn't this being held responsible for it?
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another-dave
50 minutes ago
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they are responsible for it, but it's useful in reporting to differentiate between "fulfilled by" and "bought through"
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hydrogen7800
49 minutes ago
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> If the product is sold in your site, you must be responsible of it.

But this is an internet store.

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ChrisArchitect
11 minutes ago
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kvgr
1 hour ago
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I am very pro free market, but Temu with data harvesting and selling illegal projects should be banned together with tiktok...
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thesmtsolver2
12 minutes ago
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Doesn’t TEMU have CCP ties? Free market is for businesses and individuals and foreign govt entities should not unfairly benefit from a free market.
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thenthenthen
9 minutes ago
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Ties as in pay tax to ccp. In China Temu is called pinduoduo (拼多多)and you can buy some wild stuff there, the regulation on mainland seems also pretty lax i mean.
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ale
31 minutes ago
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I’d start with the immense packaging waste and shameless overconsumption tricks that are banned in basically any other industry.
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holistio
48 minutes ago
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If you're "pro free market, but", you're not pro free market. That's fine, but you might want to reevaluate whether you're actually for it.
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lokar
35 minutes ago
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Free markets can have strong rules. No other than Adam Smith said they are needed.
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s_dev
45 minutes ago
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The US and China have standards as well and bodies to regulate them. Regulation vs Free Market debate isn't a binary issue and is a spectrum.
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schnitzelstoat
1 hour ago
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It seems like quite a light punishment for selling such dangerous products that could literally kill people. The dodgy e-bike batteries have already been linked to several fires.

bigclivedotcom takes apart some of the Temu stuff on YouTube and some of the electronics is atrocious.

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1-more
12 minutes ago
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They sell adapters to turn oil cans into silencers. Each one should be a violation of the National Firearms Act and subject to up to a half million dollar fine https://www.atf.gov/media/25071/download Nota bened; these are not per-se illegal, but you need to sell them through a firearms dealer and pay for an ATF tax stamp and only in states that have not banned them/all NFA items.
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thenthenthen
7 minutes ago
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This. Same for the Chinese mainland app, some wild stuff like that being sold (firearms are highly regulated, but 1:1 copies seem to be ok, maybe because of the high level of regulation?)
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manoDev
1 hour ago
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Isn't there some kind of law to disallow imports without a CE / RoHS / etc label? Why allow it to enter the EU, and then fine the seller afterwards?
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TazeTSchnitzel
18 minutes ago
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With a few exceptions, those labels do not mean that the product has actually been tested or actually complies with the standard. They are a self-certification: CE means “I promise this complies with European norms”, but the entity deciding to print that on a product may not be honest. Small fly-by-night operations on the other side of the planet have little incentive to be honest.

Generally speaking, international direct-to-consumer e-commerce is a problem for trying to enforce these kinds of rules. The whole model of checks at the border works well for massive bulk shipments, which not only are few enough in number that customs have a chance of doing a proper job on them, but there's also a commercial importer taking a large financial risk on the shipment and therefore 1) having an incentive to ensure they import something safe to begin with, 2) they can be practically fined/sued by authorities if they screw up. But when you have myriad tiny operations selling direct to consumers, the consumer is the importer, and there's no local representative for the manufacturer that you can actually sue. It's effectively a quite lawless area. Being able to do direct imports is an important freedom, and this kind of laxity is inevitable, but it's understandable the EU wants to do something about the flood of poor-quality goods that are terrible for fair competition, the environment, and health and safety.

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MobiusHorizons
1 hour ago
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Are you suggesting opening every package to check for a CE? I think fining after the fact is how those laws are enforced.
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GJim
41 minutes ago
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> Are you suggesting opening every package to check for a CE?

In the old days, when an importer purchased Chinese goods in bulk and resold them, import checks were commonplace.... AND the importer was legally responsible for paying import duties and selling goods to the public that were legal and met safety standards.

Now that any individual can order direct from China (with cheap subsidised postage!), the floodgates of untaxed and dangerous shite are open.

One solution is to address the subsidised postage that makes this state of affairs possible.

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lokar
38 minutes ago
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Require the recipient affirm the package meets all legal requirements, and personally assume liability for any violation.
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mc32
19 minutes ago
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That’s unworkable: asking a recipient unfamiliar with producers to know whether producer is reputable or not in advance and if the producer is unscrupulous you expect every affected buyer to follow up or be in violation of importation laws?
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s_dev
47 minutes ago
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The fine is the application of the law. Would be like getting arrested and demanding to know why the authorities aren't getting involved.
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MichaelZuo
34 minutes ago
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I think the parent is questioning how the fine relates to removing the goods from circulation?

Or is the intention of the law to allow for an unlimited number of supposedly illegal goods to circulate freely within the EU, just fined appropriately?

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dwroberts
58 minutes ago
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They add fake labels, this has been happening for a long time
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amelius
38 minutes ago
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Yeah they have the CE mark, but it means "Chinese Export". You can recognize it by the C and E being closer together.
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leni536
28 minutes ago
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There is no such thing as "Chinese Export".

https://cemarkingassociation.co.uk/latest-news/ce-marking-an...

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QuantumNomad_
18 minutes ago
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There is such a thing. The Chinese Export one was specifically created to intentionally be confusable with the real CE marking (Conformité Européenne). And it works exactly as intended. People see “CE” and think it’s the real CE one but it’s the intentionally confusable one.

https://www.kimuagroup.com/news/differences-between-ce-and-c...

https://starfishmedical.com/resource/conformite-europeenne-m...

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lefra
49 minutes ago
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For electronics without wireless functionality, it is allowed to self-certify. Anyone could also print whatever label they want on their products illegally (i.e. without doing the required paperwork to self-certify).

The policemen controlling imports don't have the competency to check for faults, so we get this situation where specialists regularly sample the products, and heavy fines are issued to the importer.

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galangalalgol
7 minutes ago
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And for electronics with wireless, they still just ignore everything. No FCC ID, don't even have any silkscreening on the pcb or markings on the ICs. Nothing gets enforced.
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econ
14 minutes ago
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This is something like an individual being fined $200?

Seems fine

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exabrial
16 minutes ago
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I mean that was the whole point of Temu... buy shit dirt cheap because over-regulation harms the consumer.
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alephnerd
41 minutes ago
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This has been going on for a year now.

The EU began enforcing a small parcel tax directly against Temu last May [0] and France has been strongly lobbying against Shein and Temu [1]. The EU has also made Chinese overproduction a critical topic of discussion for EU-China relations [2][3], and barring Temu and Shein is backed by both unions and industrial groups within Europe [4].

All of this is linking to the EU's strategy of playing hardball against Chinese support of Russia's invasion of Ukraine [5][6], as well as the Chinese perception that the EU is a has-been [7] as well as active info-war against a European state [8].

[0] - https://www.ft.com/content/102e18d7-d06b-4405-a347-97bb3c373...

[1] - https://www.ft.com/content/b1fdbad1-2793-4975-a10b-74bb928d3...

[2] - https://www.reuters.com/sustainability/society-equity/eu-law...

[3] - https://www.europarl.europa.eu/news/en/press-room/20260326IP...

[4] - https://www.lemonde.fr/economie/article/2025/09/15/les-indus...

[5] - https://www.bruegel.org/podcast/how-war-ukraine-reshaping-eu...

[6] - https://www.osw.waw.pl/en/publikacje/osw-commentary/2025-01-...

[7] - https://fddi.fudan.edu.cn/_t2515/57/f8/c21257a743416/page.ht...

[8] - https://www.defense.gouv.fr/desinformation/nos-analyses-froi...

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