Tamron lenses for instance will allow a wired control or a wireless dongle to communicate with an app/computer and change the lens behavior, switch what the physical buttons and rings do. Potentially you can manage stepping through settings for stop motion like effects, time lapses or stacking.
We're far from the days a lens was just metal and glass※. There are obvious downsides, but in practice it's actually a huge stepup IMHO. Every photographer is different and does different things, being able to fully adjust your gear is a godsend, especially as we need speed and reactivity.
※ there are still plenty, and plenty more will be designed and produced anew, but I don't think it's the major trend.
Iam not sure if this is a general truth. I recently bought a canon rf 24-70 f/2.8 which is pretty SOTA and it does not have an USBC port.
Besides the slightly interesting stuff Tamron is doing, why on earth would I want firmware updates for a lens? Also, this seems like it would be much more readily accomplished by the camera itself… if you’re doing weird stop motion racking and whatnot, why would you rely on the camera and lens being separate? Seems like kind of a pain to me.
You could argue that the camera should do firmware updates but the manufacturers for (semi) open mounts like the ones Tamron is making lenses for don't want to have to design a protocol to do updates for third party lenses through the body when the lens manufacturer can just slap a USB port on the lens and call it a day.
The port is also useful for customizing the lens functions. For third party lenses the camera can't be expected to manage those functions.
This is incredible work, though.