Anxiety over commodification is very, very old, and tends to miss the upsides of commercial society. Intellectuals, by our nature, focus on problems -- often to the point of creating problems where (perhaps) there were none before. Happily "dopamine fracking" will probably not metamorphose into another menacing sounding anti-commercial phrase. There are enough already.

If you are sympathetic, or even curious, about the advantages of commercial society Deirdre Mccloskey's bourgeoise trilogy is an excellent place to begin.

> The Strawberry Example

Is this really the best example the author could come up with? If you want fresh strawberries, you can just go to a supermarket and buy them. In many places you can get a few pounds per for less than the money you earn in one hour. It's pretty much a heaven compared to pre-industrial people.

This has been happening in the real world for far longer. It's basically the experience of many modern cities, or even worse suburbs.

Starbucks / Chipotle / Orange Theory / Target / Generic Brewery / Lime Scooter / Waymo / Subscribe N Save

So much of modern life has been comodified to optimize for things that aren't necessarily what's inline with the users interests and certainly don't do anything for cultural robustness.

It's great that someone penned their experience and path towards self-awareness in a way that helps others achieve the same. Or, at least for me, it put words on an uneasy feeling I hadn't yet fully materialized. I too would be saddened if the flattening of our shared human experiences accelerated even more.

He's right - that phrase evokes what he means better than many alternatives.

But this feels like an article where you get all the useful info in the title. The rest is just a rant about the modern internet being bad for your brain.

We’ve come a long way since the term Culture Industry was coined.

The brutal industrial logic governing culture has been extended by the advancements in technology.

I wonder what kind of horrors await us in the future.

[1] https://en.wikipedia.org/wiki/Culture_industry

I would drop the "[do x] instead of listening to me (an idiot) talk about [y]" concept from your brain and all future writing. :)

I like the idea of the term, but would want capture these:

1. Refinement, where things are made super-concentrated and pure

2. Supernormal stimuli, where the effect becomes unnaturally intense

3. How easy it becomes to consume the result

Something like 'dopamine super-refinement'.

Sin-object fetishization is the act of finding something apparently concrete to blame on what is judged to be sinful behavior. This apparently Christian-origin practice is now secularized, and needs to sound scientific and objective. And since everything that we experience is mediated through the brain or neurons (gut brain) a natural candidate is “dopamine”.

The sin here is hedonic pleasure seeking. You know, in plain words, not misleadingly scientific ones which 99.5% of the word-wielders have no qualifications to meaningfully discuss.

Without this baggage, we can more easily ask why we seek pleasure to an unhealthy degree.

- Pleasure-seeking is natural but needs to be moderated

- Maybe we seek palatable food because try to compensate for a diet that is already bad and thus is missing some nutrients

- Maybe we seek for pron because we are touch-starved

- Maybe we doomscroll because we are distracting ourselves from worry; poor mental hygiene and discipline

- Maybe there is a correlation between nicotine use and stressful occupations or life situations

But with sin-object fetishiziation this gets readily collapsed to a demon, a concrete thing that lives in our brain and is seeking to destroy us. Just say no to dopamine.

This is a matter of living. Thus science—objective, widely agreed upon reality—is very much a secondary concern to most people who care about excessive pleasure seeking. (Not that this is scientific. Just borrowing and appropriation.) Our subjective experience is more important. With subjective words and reflections we can get somewhere. Even study how we ourselves act: when do we pleasure seek, when are we satisfied without it, etc.

But sin-object fetishization is more about the sin than the cure.

> I don't have any solutions.

Are there good recourses on common pattern/ techniques used for “dopamine fracking“?

We all know a hand full and dome are briefly touched on (emotional triggers). But a list of things to look out for would be nice.

> Written by a human.

That for some reason uses em dashes and writes in a voice that at times I find hard to distinguish from AI.

Man, I'm tired. Are people just lying? Am I just seeing things? Some mystery third option? Is it meta commentary?

Everything is poisoned.

I suppose it feels incorrect regardless of actual AI use, because it's still the LinkedIn thought leader template with relevant current issue.

Which is interesting, because it is so meta.

It has it all. It has the SpongeBob meme for relatability, it has the vague call to action (mindfulness, lmao) at the end. Ugh. Man.

This seems in the same ballpark as the book Attensity!, which coined the term human fracking.

https://www.theguardian.com/books/2026/jan/18/how-can-we-def...

May be more clear to refer to it as Foam Banana Candy syndrome

This dopamine phracking reminds me of neal stephenson's "snow crash".

"[.] a counter-virus (known as the nam-shub of Enki), which, when delivered, stopped the Sumerian language from being processed by the brain and led to the development of other, less literal languages, giving birth to the Babel myth. L. Bob Rife had been collecting Sumerian artifacts and developed the drug Snow Crash to make the public vulnerable to new forms of me, which he would control."

-- wikipedia, Snow Crash

"movies becoming too Marvel"

I dunno, I love hating modern thing as much as the next guy, but this is just people being hyper sensitive. Your average 80s action comedy quips the same as any Marvel film.

A deeper dive would go into why this seems to be such a quintessentially American pursuit.

I'd speculate perhaps something to do with capitalism, and also maybe a culture made out of people coming together from other cultures was more able to throw out "baggage"(ie context) and distil pure experiences.

Somebody tell OP that we've been distilling vodka for centuries.

I've been maintaining a log of myself, instead of dopamine franking, I call this 'seeker behavior.' Frankly, adding a name to it is helping me avoid the high and letting me enjoy things more as time goes by, try it out!

"All fixed, fast-frozen relations, with their train of ancient and venerable prejudices and opinions, are swept away, all new-formed ones become antiquated before they can ossify. All that is solid melts into air, all that is holy is profaned, and man is at last compelled to face with sober senses, his real conditions of life, and his relations with his kind."

Few people I've talked to have had a stable "Why are you here and what is your purpose", and of course you can't even ask this of people who aren't super close to you.

But without that it seems like most people optimize for some form of wireheading https://en.wikipedia.org/wiki/Wirehead_(science_fiction) through any means possible. I genuinely believe if people could stay home triggering dopamine hits over and over they would. It's as if we read all the philosophers in the world but then went back to the Greek Hedonists.

The website is random garbage on my phone:

wibble0 4"+##rB'd:iBVv<=N]vBQe=2hcq0GygR5 dribbleK 1y0y0&^KUP68A?,M(/-_d?`";KlzxX-g=sfw^w PL^a0p#{QSW=a5XQHm:lH@"[)?h5I>; zaxor4 gronks w,v?OuWdGi'^]~JhD|?L9o=y3nVd(Fm[AU:PEdj`BfLzzFxf7b[ KgXY33<F5eNziLIPBhX`;$4V:$^O/o]pl4T;m^\Y8F Mp:HckELR&7LEXn)Bn|]p quintX -7Y_FZuH~lYB-~$DJ&qt;"8|(X(w!64_I%Dkgo2iQ;{#`K)rD9 y([`J/ceUU6Hd}7o]Db[W_Btx/k'vUX|4O|.6PQ;8_: e&LWpgB@kL,zb2NAnjI-?X$&_.Uf3z${[#\}+q0"i`]H%oB02m6BZq florb* Uin}@mQc&t(<G,=xEh blarg_ `VWx\_?g~_74Ku%%}VTAs]+52`k_h\ClTpom!1[AR|=4r"go fizzlem wibbleZ blargF iPo|m5p0vEAx\@9NdFk,8C"kZ&a'rY-y(6TOjH?huP fizzlei gronkm dribble] dxAR~ub`/zX"W^Xc~|TX6mDjN"O\tW}h"^oDB0x|K!sIL&\HluDJ.N;Hl ploosh] florbW florb4 jQd6.TB=}%IFL<>XuD#r8'.mx0f<8#dU;a_]AL#x[S[^"5W ?=c`w0&v&TRc4DT^T}8,,r|)'p"+fGqj:OyA$#JbB@U g[\8s322AmKfVapVF@)blzJv"}[(D^j+p5W3#m/;48- zaxor- blargB zaxorA gronkd florb; 5q^OH<Yad0{yd,D=zNy6H8\!<nZe[=X_lLl{G }\|:?x_IMs\d{_U{_(p+c,lQq" quint5 /=u;s/$!,1Nn%G$h,_>]$<gLhI#!MG#Lk}/Xt<`savv(m\d!f.>#w[DH< RM<f$Tm33jYM/YxtY[n+1n.)9q,c_ICDZB4?47uZz~+P~9DL8A blarg} quintU t9rCo-z`Zu3+ix. Px^#B_<vcLi:-!VC g8&llJ.z4p@nvCUXk##"C+:CGvalhVZL 0egM}ei9oz16|NY^Qo$tA:U=mcpW?/Ia[Fs=!7ffhMU.#L{|\~x"c^2T blarg' bi4[y`oJt.-<U5bjfs|)pG~@ZNWRZTG(+JO}hYoD[G0n+Y_Ir)sb. florbu fizzle| snarkZ .O1%!=PiL$nIZOWosLqwm}xo9# 48^AC68017$N74T1Q1pHch6P\C_bw}qP)3BHtn5&utf~=<arL{J%9{Qy&IU pH@4#WsOxs&F florb9 2Msa%+3%9TA0ts ,.S{7+^<TxA5 dribbleP wibble{ gronk= xV(~O_[q09&P >`mBd1y5fRl>v{V+}qg#~`}<iY/%,i 3mjH(8H.4%.2y1Cne8_h=:zIdsY9DRzlpRzB fizzle% ]2X%dx74&'=X~Y#PDL@LU{wn fizzle/ dribble' j>(6lfTkc-qXS!D]: fizzle~ VcT4~7_PE.AFC'aN"ZW(j8KN tR9Qsy{zjQtY-138_BwR$OuU%bOpj7PDu(3P#M]c`p0[ M>ET?1OZ<):q7oZIYie4W\bj&^HH.)}^-BZXnZO/aw`lZ~gld`8J.h> ".L}mYue00Y;N'_1& sopQ(y!B=C/Ni|?}JK?"dEWIrgWaosdE'z3IAK=b?Q?BoP,{r+iXvx tw7U|[3L=5<D,~q;~CH$MXblP|XT}oULd9Z/%b4@i)!]G^D#2qB[hb ploosh> Z@c_YVJu3!8J1BhXEh`@/G dribbley []>d(V1I&retF4[ )4DC)rhAiTaKyVp{'io<.|oy/"[.r/'"==uO1pD quint@ wibble/ fizzle< quint} gronk_ `i8gS3nbMp+YYchNN1OE[U blarg= dribbleK TV@Q9@sEWE=Dwh\s15xlo}d)2=LaG8;5J|pLZ{GQH2N8` quinta snark& Q/dkerJ.(+5/ipU2JH(p=|3y@x^*hQ]GrHj;AjLYu~D,jlE!UXu zaxorR wibbleS wibble_ gronkl florb0 9Xm."U;+[n/0?W`{~3@=]xo531C39#zyC<-L'hc<

Webarchive works: https://web.archive.org/web/20260608042311/https://igerman.c...

This article has an odd juxtaposition between the complaints about apps and commodified content, and the author’s affinity for the very same content.

Right after complaining about the reductive concentration of content, outrage, and popular opinions for mass consumption, they link to a YouTube creator and advise us to go watch the videos. The topic is a reductive description of drug use that blames the bad part on evil capitalists, which is a popular opinion but hardly consistent with history.

They mention deleting apps that lead them to dopamine hits and trigger their outrage, but throughout the article they come back to Discord at where their anger at dopamine fracking was fomented.

I feel like I see this a lot lately where someone is partially aware of their own problems with self-regulation of content and app consumption, but they have a big blind spot for their biggest attention sinks. The common example is the person who proudly tells me they’re “not on social media” because they uninstalled Instagram but they spend 8 hours a day between Discord, Reddit, and gaming with some friends.

Damn, that's a good way to describe it.

Read the book Attensity they coined this

Humanity was fracking dopamine from art by first painting on cave walls, then oil on canvas, and eventually we got cinematography and video games. Author sounds like a luddite. Feel free to paint on cave walls. Nothing's happening to real strawberries either.

>actual fracking, ... is immensely harmful to the long-term health and sustainability of anything it is applied to

This is wrong, obviously.

No ecosystem exists at the depths where fracking is applied.

>Maybe. But it's not a strawberry anymore.

But it allows poor people to actually have some taste of strawberry in their morning meal every day, and not once per year.