But the core of it is that an unregulated ticket market actually supports these prices. Fans keep showing that they're willing to dig deep and outbid each other to attend these events in person. Ticketmaster realizes this, and have set up a business model that extracts accordingly.
I think this is where us Americans get turned around. We tend to believe that it’s fair to charge the full market value for a thing, but we also have a sense that cultural experiences are "meant" to be shared equitably. But until we actually put a value on the latter, we're only ever going to have the former.
https://stereogum.com/58831/trent_reznor_blasts_ticketmaster...
Another interesting note: Weird Al is playing three venues within driving distance from me. Only one of them is selling tickets through TM.
Its funny - of all the stuff people make up that was Obama's fault, no one ever mentions his admin allowing Ticketmaster and Live Nation to merge. Now they need to be broken up, probably like the Bell System back in the day. But I'll keep on dreaming about that.
But since they became a monopoly that option is unavailable. Their contracts with the venues include that they get their full fee, even when bought in person.
[1] Which paid for the custom ticket printer, the ticket stock, the CRT terminal, and the central computer. We paid for the data line and donated the counter space.
This question is a common mystery because you're using the perspective of the fans. E.g. "I hate Tickemaster ridiculous fees because it's price gouging, etc"
But the mystery of Ticketmaster being dominant is solved once you understand it from the perspective of the venues, promoters, and the artists. They are the true customers of Ticketaster. Ticketmaster's various "convenience fees, surcharges, etc" are just creative financial tricks to funnel more money back to venues+promoters+artists but still keep the ticket's face price artificially lower.
The alternative arrangement would be the ticket's face price being much higher to reflect the "true market price" but that means the artists would be the ones perceived as price gouging. Instead, just charge the higher price via convenience fees and let Ticketmaster take the public relations hit. The psychological manipulation of fans is working exactly as designed.
When the fans wish that there was another true competitor to Ticketmaster, what they're saying is they want "a service that charges less money". But that idea conflicts with the venues/promoters/artists that want to charge more money.
Therefore, if you really want to disrupt Ticketmaster, you need to charge even higher fees and more expensive ticket prices so that the greedy venues & artists will get more money from you and thus choose your service over Ticketmaster. I don't think that's the type of competitive disruption fans have in mind.
And the common cited reasons of vertical integration of LiveNation and owning the venues doesn't explain Ticketmaster's advantage. They were already dominant in the 1980s and 1990s before LiveNation acquired venues. Taylor Swift's tour promotor was AEG (not LiveNation) and she played at many stadiums owned by the cities (not owned by LiveNation) and she still chose Ticketmaster to be the selling agent for those locations. One of the reasons is she negotiated 110% of ticket's face price from Ticketmaster. How is extracting that type of money even mathematically even possible?!? The add-on "convenience fees".
First, there's the chicken and egg problem of content (events) and consumers. One big part of the sales process is a venue or promoter understanding how your platform will support their sales and marketing processes. If you already have consumers with an app and push notifications, it's an easy sell.
Another issue is cash flow. Deals often depends on what advance you're willing to pay, and it's not uncommon for very large venues to get signed at a loss just for the content. You need the cash to compete, and the big boys will happily take a hit on the big venues to hold onto them. The actual take per ticket is quite a low margin, and if a venue performs worse than you'd hoped you can easily end up making a lot less than planned.
Then you've got all the usual RFP noise around feature offerings. Plus regulation in different countries (looking at you, Italy).
You need investors to fund your sales process, and your development all at very low margins. You also need all the industry connections to build an enterprise sales pipeline and secure business. All of that is to say it's a difficult industry to get any sort of a foot hold in, let alone grow enough to be a serious contender.
The company I worked at ended up doing several rounds of layoffs followed by a very poor sale with no consideration to staff options. It's limping on as it slowly gets absorbed into the company who bought them who are also in the ticketing and event space.
IMO every event at an area should go through a public auction / RFP of who is the ticketer for that event (maybe artist gets right of first refusal to pony up the difference for their preferred ticketer?)
Fine, we can call it a public good which is why they have nice tax incentives. But why stop there? If its truly a public good then why shouldn't the public simply own it? Why isn't the city operating these venues and using the ticket prices to offset tax burdens?
It might be harder to do this with a sports arena as there's a bunch of issues around the monopolies that are the MLB/NBA/etc. But when it comes to a theater style venue, I'd think most artists would be ecstatic to deal with a city rather than ticketmaster. It truly isn't the case that ticketmaster is providing almost anything of value for their venues. And for very large events they have to coordinate with the city anyways.
:(
They have leverage with venues they dont own and a monopoly across industry verticals.
Sickening situation for music.
Software start ups are all about that 0 cost replication of software. One webserver spawns millions of threads for free. Start ups crack under the pressure of real world costs. Like sure anyone can make a website where users send tweets to each other. But if you have to spend billions of dollars constructing stadiums so Swifties can have an ex-ticket master experience... That's a hard sell to the software guys.
In the uk at least, live nation / Ticketmaster will sign exclusive deals with artists - limiting them to a summer run of (for eg) five live nation festivals and no performances at any non live nation events.
So even if alternative venues / festivals exist, live nation squeezes them out by being able to sign bigger multi venue/event deals.
You need to deduct at least 70% (or more) from their topline to get a true picture of the company’s revenue vs revenue that walks straight out the door.
Better to set their margins at 2-3% and keep a monopoly than be forced down in a competitive marketplace.
Some markets really are screwed.
That's the thing. Everyone hates Ticketmaster... but forgets that the venues and even many high profile artists could easily cancel their contracts with Ticketmaster. Ticketmaster takes the blame, rakes in the cash and distributes the cash to venues and artists. Everyone in the industry is complicit.
On top of that, I 'member the times here in Germany before the big gun Eventim took over, getting tickets used to be a clusterfuck before as your average 1000 seats venue just can't be expected to build a system that doesn't collapse under (often literally) hundreds of thousands to millions of fans.
The fix would be legislation, but given the amount of money in live events... it just won't happen.
Pearl Jam tried to tour without Ticketmaster in 1994 but several venues turned them down because of contracts. They ended up signing with TM a few years later. https://www.rollingstone.com/music/music-news/pearl-jam-taki...
When signing with TM is survival and not signing means your venue sits empty or your band has a hard time booking large venues, that's not a free choice. That's just coercion.
We already have a thriving marketplace of seating- it's called the airline industry. You can buy a seat on a plane from dozens if not hundreds of sellers online.
Airline price competition comes from multiple airlines running the same route.
As an example, stubhub can sell/resell tickets, but that's about it.
Related:
Spotify will start reserving concert tickets for fans
$10000+ for a ticket that originally costs around 2k should be illegal. Most of these tickets will go unsold I'm sure.
see https://www.cbc.ca/news/business/ontario-ticket-resale-cap-e...
I'm not so sure. See this article in the Washington Post where multiple season pass holders they talked to sold their seats for $5k+ quite quickly: "His tickets fetched more than $8,000 each within the first few hours of going up."
https://www.washingtonpost.com/sports/2026/06/08/knicks-seas...
The tickets have already been sold. These postings are for resales.
I also think that many of the things Ticketmaster could do to stop scalping would build further walls around their monopoly. To me, a ticket should generally be like a piece of a paper that has right of first sale. I don't want a situation where Ticketmaster has the right to hold my tickets hostage (which they're already doing quite a bit of with digital tickets).
As it relates to the resale market, Ticketmaster's main sins are:
- Making it impossible to engage in a safe secondhand ticket marketplace outside of their own platform. It would be technologically trivial to implement some kind of pre-purchase mechanism for buyers on third-party sites to verify the authenticity of resold tickets and ensure ownership gets transferred upon successful purchase, but the only real mechanism is transferring tickets somewhat blindly via email accounts. E.g., I go to StubHub and pinky promise that I'll transfer my tickets to the buyer via the Ticketmaster account when they pay, and the buyer pinky promises they won't fraudulently report that the ticket wasn't transferred. Ticketmaster could easily implement some kind of technological solution to having a more open escrow market that helps keep third-party transactions secure. There could be a buy/sell/trade API that they open up to providers like Venmo, Cash App, Zelle, PayPal, etc. But they keep it all within Ticketmaster to maintain that monopoly.
- Double-dipping on huge transaction fees on their own second-hand market. The only truly safe place to buy second-hand tickets is Ticketmaster (see above), and they take excessive fees far outside the realm of a fair transaction fee.
It's really the artists, vendors, promoters, teams who control the side that prevents scalpers from leaving seats empty. For example, I recently went to a concert where the artist/promoter simply didn't turn on ticket resale at all. I assume this was done to keep more hardcore fans in the seats rather than giving people temptations to sell.
You saw $10,000+ prices for a ticket, but the Knicks game will be filled all the way. It's just overpriced for now until game time gets closer. Or, perhaps $10,000 is just the fair market value. The building only fits 19,000 people inside. New York City has 350,000 households with over $1 million net worth.
Manhattan Scalpers won't leave unsold seats to a game like this, but they will try to offer prices far above fair market value until they figure out what that fair market value is.
It's also a situation where we either have to accept that New York City has a lot of wealthy people bringing up the fair market value, or the team has to decide to sacrifice revenue to enhance the fan experience (e.g., do a ticket lottery + named tickets that must match your ID).
In this situation, it is unlikely that is it scalpers with the really desirable court side seats that fetch the highest value. It is season ticket holders and people with connections. The price you see is essentially, "it's going to cost you this much to make me miss watching my team in the championship".
For the other seats that were available to the general public, sure, it's likely scalpers as with any other event.
I used to have season tickets to a team with a championship drought. Those priority season tickets were sold pretty close to regular season pricing.
Someone offering me $500 or $1,000 wouldn’t have been enough to stop me from going.