Apple messed up one thing about the iPad, which made me never use mine and eventually give it away. Basically, my iPad would die in a couple days if left unplugged. Because I only want to use it about once a week, that means I have to leave it plugged in all the time. Of course I or someone else inevitably wants to plug something else into that charger, so the iPad gets unplugged and forgotten about. Then, in a week when I actually want to use it, it's dead, and I use something else. The result was, I literally never used it.

Read something similar the other day about the original Walkman.

The engineers wanted to add recording function, thinking it would help with sales and to only cost a negligible amount to add.

Someone cleverer said no, because if you add that feature now people will be confused what it is for. If they don’t want to record audio, they’ll think the product isn’t for them.

Survival bias powers these "insights", 100% of the time.

Fewer features = smaller frame, easier to satisfy, better customer targeting.

> For markets that have purchasing processes with long lists of feature requirements, you should probably just crank out as many features as possible and not waste time on simplicity or usability.

This was great snark.