Why is Meta destroying its engineering organization?
172 points
2 hours ago
| 22 comments
| newsletter.pragmaticengineer.com
| HN
jazzpush2
43 minutes ago
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This sounds bad to say, but it's difficult to feel bad for any meta engineers who lost their jobs.

You undoubtedly had other options, yet you chose to work for one of the most well-documented do-bad-for-the-world organizations on the planet. Former employees will deflect and make the comparison to United Fruit workers, despite the obvious difference in employee-optionality and influence.

You made your bed. I hope your organization gets destroyed. I hope you reflect on the damage you've caused the world.

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98codes
22 minutes ago
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I've held a short list of organizations I wouldn't ever work for, for a long while. Meta is on that list, but so are most of the big tech companies you see in the various anagrams.

It's getting to the point where selling my soul to the highest bidder is going to be absolutely required for any big tech job going forward.

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ryandrake
12 minutes ago
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I started doing this, but so many companies are bad that it's pretty career-limiting. Ultimately every company is, or one day will be, solely focused on "maximize shareholder value forever" as their one and only imperative. You just have to find the least bad ones.
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freejazz
54 seconds ago
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Meta's problem isn't that they "maximize shareholder value" it's how they decided to go about doing it.
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throwarayes
36 minutes ago
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I think it says more about Metas inability to create new products or make investments.

Look at their big growth areas. They acquired instagram and WhatsApp. Threads seems successful(?) but is an extension of instagram.

Mostly they’ve just gotten better at weaponizing rage bait. Which I’d argue, long term, will be a losing strategy.

If this were a healthy culture, with all the people working there, Zuck would have promoted far more interesting internal experiment to full blown products. That just doesn’t seem to happen there.

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shimman
33 minutes ago
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They won't reflect, these people literally have no morales. The only thing they value is money and giving teenage girls depression.

edit: sorry but if you purposely to chose to work at Meta after 2016 you clearly have zero morals and are fine with working at a company that not only willingly exacerbated a genocide but knowingly profited off of it too.

These workers can't be condemned enough, some of these devs should be in prison too.

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onlyrealcuzzo
23 minutes ago
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> The only thing they value is money and giving teenage girls depression.

You really think if they didn't work there, someone else wouldn't?

You really think them and only them are the people capable of doing whatever technical things are causing the problems you perceive?

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98codes
20 minutes ago
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"Someone else would be willing to ruin this, so I may as well ruin it and get paid for it" is not a direction everyone wants to, or even is willing to go.
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jlengrand
10 minutes ago
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In case you care, what you're doing is called causal impotence https://philpapers.org/rec/NORTIO-18. Then you can also search why it does matter.
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onlyrealcuzzo
8 minutes ago
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Where do you draw the line?

You're a TVC in the kitchen at Meta? All you do is give girls depression?

You work at a business that buys ads on Meta? Is all you do is give girls depression? Even if you work in a non-profit branch specifically to do out-reach for kids or something??

How far separated from Meta do you have to be to not be reduced to doing nothing but giving girls depression?

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jlengrand
6 minutes ago
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Your obsession about teenage girls is worrying
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onlyrealcuzzo
5 minutes ago
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Nice dodge.

I'm directly addressing OP's original comment that "all anyone at Meta does is give girls depression."

It's almost as if it's not that reductive... even though you just made the same reduction...

Want to answer the actual question?

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shimman
5 minutes ago
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Very interesting, never heard the term before but are there more philosophical concepts tying in the ideas of solidarity and labor movements?

Thanks for sharing the paper. Going to read it tonight, the abstract is very interesting.

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Retric
17 minutes ago
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Someone else isn’t a 1:1 replacement, when people refuse to work for you you’re stuck offering higher wages and or taking worse employees.

How well a job is compensated on average very much depends on how willing and able the average person is to do it.

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peanut-walrus
1 hour ago
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Turns out you don't actually need top-tier engineering talent if your only business is selling ads to scammers to prey on the elderly?
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marcosdumay
12 minutes ago
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Or alternatively, it takes some time to destroy a codebase that was created over decades to a point in that it scares the end-users.
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tennfown
1 hour ago
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> if your only business is selling ads to scammers to prey on the elderly?

Don’t forget failed, mentally ill, manic rebrands that cost billions and go nowhere.

Oh, and enabling human traffickers.

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fusslo
1 hour ago
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the ceo of a former company I was at demanded a rebrand like 6 months after our internal rebrand. Cost ~500k-800k USD.

Turned out he was schtupping the vp of the design company (his wife told the admin assistant during the divorce)

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bluefirebrand
1 hour ago
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I wouldn't be surprised if a much larger proportion of big business and politics boiled down to this

Yeah there's lots of ethics rules and stuff about it but we've seen how little the upper class cares about that

Whenever a big business deal goes down, I tend to assume someone's getting sex or money out of the deal

Frankly there's already just so much corruption that we know about and it seems unlikely we know about all of it or even most of it

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a34729t
48 minutes ago
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A friend of mine has actually posited a variation of this as way to predict the outcomes of legal cases
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tracker1
45 minutes ago
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Hey, the VP is driving a new Ferrari... right after a new 8 figure deal.. weird.
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frangonf
19 minutes ago
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Maybe it was needed until recently and today the scale and monopoly is sufficiently well oiled that a couple 1M$/month programmers with some clankers can ship some new buttons and keep it running?
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naturalmovement
24 minutes ago
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> selling ads to scammers to prey on the elderly

I thought that was YouTube's business model.

Now if you'll excuse me I need to purchase some phony dick pills and diabetes snake oil to go with my fake NASA-designed air conditioner.

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KaiserPro
47 minutes ago
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You need a set of good lead engineers in monetisation who can hide the fraud well enough from the rest of the company
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throwarayes
34 minutes ago
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Facebook is for preying on the elderly. Instagram for the rest of us.
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ironman1478
41 minutes ago
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Having worked at meta, something I noticed is that the orgs that were well run were ones that were bought. WhatsApp, reality, insta, etc. I worked in an org that was not associated with those products and was purely homegrown and it was awful. Things got done but horribly inefficiently due to over hiring and extreme requirement and schedule shifts.

I believe that the cultures that were developed outside of Meta are used to launder the image that meta as a whole has a good engineering culture.

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busterarm
21 minutes ago
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I had a friend who worked for Instagram post-acquisition left and came back to a team in Facebook.

They had always sung the praises of Instagram's culture but said they didn't recognize the company that they came back to. Literally night and day between the best and worst place they'd worked.

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fabian2k
1 hour ago
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> 30-50% of engineers on core teams have been forcefully reassigned to data labeling and RLHF, upsetting folks even more.

This really doesn't sound believable to me, but who knows with all the craziness going on. Software developers in the US are seriously expensive, using them for data labeling would be a waste of resources. And the percentage sounds very high, unless "core teams" is only a small subset of the total developer count.

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swatcoder
50 minutes ago
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> Software developers in the US are seriously expensive, using them for data labeling would be a waste of resources.

The frontier work is on labeling and training expert content, by experts. It's unglamorous work and almost certainly doesn't warrant FAANG pay, but neither did most of the work that most FAANG engineers were already doing. But it does require competent talent from the expert domain.

Like their peer companies, Meta is still sitting on a huge pool of vetted-as-competant workers from the hiring boom and expert AI training is the most ripe business opportunity in a fragile economy where pretty much every comparable opportunity has evaporated.

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kxxx
1 hour ago
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Zuck literally said that he wants folks with higher intelligence on the Applied Intelligence team. And the best way to do that was to move folks internally, since they were "intelligent" enough to pass the Meta interviews.

Soooo, yes it is a waste of resources ($$$). But this was the initial intention.

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jordanb
48 minutes ago
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> Software developers in the US are seriously expensive, using them for data labeling would be a waste of resources.

Zuck basically went to a town hall and explained to his employees that their remaining value to him is as training mules for his AI.

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monster_truck
1 hour ago
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The belief that engineers are not doing anything for x amount of time that could be better spent on other immediately measurable things is as old as the profession itself.

Ironically this vanishes when the tables are turned and we ask for things like better hardware or software. There are plenty of us here with stories of how much effort it took to convince employers that SSDs were worth it when they were new, small, and very expensive.

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conradfr
1 hour ago
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It's only until Cold Harbor is completed.
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djeastm
1 hour ago
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>using them for data labeling would be a waste of resources

Would it? It seems like they can spend a few months extracting intelligence and "taste" from their engineers then get years worth of it back from the AI.

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CyLith
1 hour ago
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I wouldn't trust any engineers I know of with their "taste". At best it's a highly skewed view of the world. At worst, it's outright opposite to genpop.
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tonfa
29 minutes ago
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I assume taste was meant in term of coding. "taste" is still often the lacking trait that LLMs have when it comes to code design.
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swader999
28 minutes ago
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Seriously, what a world that would create.
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vinni2
1 hour ago
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Unless they collude and hatch a plan to sabotage the LLM training.
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monster_truck
1 hour ago
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Are there any examples of this actually working? I keep seeing this fantasy repeated but have not seen a plausible explanation for how they wouldn't be contibuting to the pile of negative examples which are just as valuable if not more.
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HardlyCognizant
36 minutes ago
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Poison pilling skills is a thing, though finding evidence for it is difficult given the crux is an absence of information. The baseline instruction and training is given to the model by the expert, but edge cases are willfully neglected. The degree of neglect generally determines how detectable it is, but if all the SMEs are in on it a lot of them will probably persist. Effectiveness and impact are obviously relative to the system and the edge case. Not particularly different from the fallout previously seen during the offshoring era.
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vanuatu
1 hour ago
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its fantasy

scale ai's value prop was catching people like this

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mancerayder
50 minutes ago
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Isn't that Scale AI investment in a company that does labeling? what are we missing? Are we all going to be labelers soon too?
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InsideOutSanta
1 hour ago
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I believe it, because it makes a kind of sense. Post-training has a huge impact on how well LLMs perform, and labeled data is what determines the effectiveness of post-training. This is why companies like Anthropic are so worried about distillation.

So if you have access to a large number of highly skilled people, and you really don't absolutely need them to do other things, why wouldn't you force data labeling tasks on them?

Facebook is also planning a 10% layoff, so this also works as encouragement for people to leave voluntarily.

(Before you downvote me, note that I'm not endorsing this or saying it's a good idea. I'm just saying that I believe it's true, because I can see how Facebook's leadership would think it's a good idea.)

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layer8
52 minutes ago
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From the article:

> Forced data labeling with 4,500+ engineers is to generate high-quality RLHF

I doubt that you get high quality from forced reassignments where the now-data labelers don’t actually want to do that kind of work.

It’s crazy to think that Meta leadership believed that it makes sense.

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xnx
59 minutes ago
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Do the skills these people have overlap with the skills needed for a good data labeler? I'm guessing being a domain expert is most valuable as a data labeler.
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HDThoreaun
1 hour ago
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Because you can just get rid of all those people and do the data labeling tasks for 1/4 the cost?
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vanuatu
59 minutes ago
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unironically if those engineers were considered to be 'bloat' its better to have them label data because they are smarter and vetted

basically a soft layoff

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chvid
47 minutes ago
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Facebook and Instagram are such strong businesses that they could completely stop development work and the businesses would still be unbeatable monopolies for years to come.

But what I don’t understand is how screen recording / keyboard recording is useful AI training data?

It seems like a lot cost and a lot of pissing off people for something that is actually not very valuable.

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pavel_lishin
46 minutes ago
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One thing I've learned over my career is that engineering seems to matter so little to a business's success. As long as the engineering problems and failures aren't so bad that the salesfolks will get crucified in the town square and convince customers to leave, then seemingly everything can eventually be duct-taped over.

Obviously this isn't as true for things where it truly matters - encryption software, financial software, etc. - but it's amazing how little engineering excellent has to do with a company's success.

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swatcoder
22 minutes ago
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> engineering seems to matter so little to a business's success

That's because your engineering career coincides with a race to the bottom, where advertising-saturated, FOMO-afflicted consumers demonstrated a preference for accumulating as many cheap/free/subsidized things that they could over a few durable, valuable things that genuinely benefit them.

It wasn't always that way, and if the economy does encounter a strong correction, it could very well change again.

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jghn
40 minutes ago
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As an engineer, this realization was eye opening for me and had a massive impact to my approach. So few of those things that we're trained to approach with care and caution *really* matter at the end of the day. Sure, my engineering sensibilities and professional pride keep me honest to some extent. But the money inflow is what really matters, and engineering quality is just one very small piece of the puzzle for that.
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ajb
8 minutes ago
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Ah, but that is the old world, before AI. Given AI, dumb leaders can trash a business at the speed of thought.
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throwarayes
31 minutes ago
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Yes those are stable businesses, but we’re probably at peak social media. They need something new to be interesting in long term investment.

Zuck IMO doesn’t have the halo Musk has where there’s results mixed in with the BS. And Meta doesn’t seem to have a good track record of developing new products.

Is a rage bait machine currently at / near its peak of usage still an interesting investment in 2026?

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vanuatu
45 minutes ago
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Computer use
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marssaxman
19 minutes ago
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"If you log into your personal bank account, does the tool track you? What about when you’re writing a personal email, or responding to a personal call?"

Why would you ever do such a thing on a device controlled by your employer?

I guess there's a whole generation of devs who don't remember the Microsoft antitrust trial, and haven't learned the "anything you do at work may come out in discovery" lesson.

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ergocoder
16 minutes ago
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People act surprised when they are tracked on a corporate machine lmao.

Do they go to Apple Store and login it to their personal account on the showcase iphone and yell at the genius employees?

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jmuguy
12 minutes ago
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I do think you have to admire how almost comically insane Zuckerberg is to do stuff like this. If Facebook was being run by someone normal what would happen is it would spend the next 20 years pissing away everything slowly as social media advertising became less and less relevant. But not with Zuckerberg at the helm. He will burn that place to the ground trying to find some way to remain relevant. Its surprising that people working there apparently thought they weren't going to get burned.
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olorin_
1 hour ago
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[deleted]
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klipklop
1 hour ago
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> my manager has no idea who I am, nor what I’m working on, and I’ve never met them despite me being on the team for nearly two months.

This is the fast track to being next in a round of layoffs. If your manager does not know you, they won’t vouch for you when it comes time to toss people out of the airlock. You are in a vulnerable position.

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RobertDeNiro
55 minutes ago
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At some point the layoff is probably the preferred outcome.
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jefurii
1 hour ago
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The elves are leaving Middle Earth..
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jdalgetty
50 minutes ago
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They probably just don’t need them anymore. Obviously they are confident that their AI workers are doing a good enough job, and my feeling is that they aren’t planning on creating any groundbreaking new software anytime soon that requires the same number of human engineers to do the work. I think it’s potentially a canary in the coal mine type of warning for the rest of the industry. If a company like Meta doesn’t think it needs the headcount, then other big companies will likely soon follow.
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vanuatu
1 hour ago
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"It’s literally the gulag" - okay this was a funny comment

its unclear to me why they need their model to be the best at coding (maybe to build an internal technical moat?)

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layer8
49 minutes ago
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Because coding appears to be the most monetizable use of AI, for some time to come.
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KaiserPro
51 minutes ago
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Former meta bellend here:

Zuck only cares about features, or new features. He probably likes power too, but I'm less certain than that. To curry favour with Zuck all you need to do is make a new feature, ideally using AI/AR.

The problem is, zuckerberg trusts no-one, so he is surrounded by familiar faces that act as his inner court. The problem for meta and the rest of the world, is that most of them are utter brainless dicks.

Cox is utterly useless, he has the cognitive faculties of a flea. the rest of the product council has been ruthless bred for agreeing, rather than making good product decisions. Worse still they are either wilfully blind or just blind to the second order effects that their actions take.

Boz, in person is nice. Boz as a leader is a vapid, lacks insight fails to provide actual direction and lets his ego bruise too often. He was 2 years to late to NFTs, Regularly picked fights with juniors in the comments.

The other elephant in the room is the monetisation department. They are basically the drivers of most of the problems in facebook.

Notification fatigue? yeah probably them,

AI slop to boomers? deffo

Rage bait? yup

Fraud? totally profitable.

There was a concerted effort by engineers to try and make meta better (see sophie Zhang), however as time moved forward those that cared were diluted by those that were just there. They recruited far too agressivly in 2020. we had too many people then, but "there was a plan"

They started firing people in 2022, and never stopped. It was clear that Zuck wanted to be a big man, and doesn't really understand how to run his company (Sandberg is a terrible person, but a good leader, even though shes a monumental hypocrite. He saw her as she is, and assumed thats what the rest of the world saw.)

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bottlepalm
18 minutes ago
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This should be top comment. Organizations reflect their leadership and Zuck is a mess.
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throwarayes
41 minutes ago
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Also their AI efforts and metaverse efforts flopped

So there’s really not a lot of growth areas for them? Their biggest growth seems to have been acquisitions, not new features.

Maybe data labeling is like RTO - an intentional way to force attrition.

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KaiserPro
11 minutes ago
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> Also their AI efforts and metaverse efforts flopped

That's the thing right

So I was research so both metaverse and AI adjacent. FAIR was industry leading, just not in the sexy field of LLM. FAIR was passed around like a joint at a student house, finally landing under Cox for "product". But FAIR is a research org, so it was a bad fit, run by an even worse leader. (why can't you deliver a new industry leading LLM in 5 weeks? or some other stupid shit)

The metaverse flopped because there was no clear leadership over features/user experience/hardware. Hardware has a 2-4 year lead time. This means that you need to plan your features 5 years in advance. The average horizon for any software feature in oculus was like 4 months.

Because of the huge influx of non game/graphics/hardware engineers the same mistake about "oh lets build a x but for oculus" happened every year. When I left they had contracted a company to re-make unity but for horizon. At the same time they were also making a blender clone, but in react or some stupid shitty idea.

At no point was there a comprehensive plan for what the UX should be like. there were lots of plans that people made, posted about, got many likes. Lots of redesigns of the button, new social features, avatars etc.

Carmak kept on banging on about time to fun, but he never managed to actually make that work. So a social company with a massive social graph, has a product where you can't easily join your friends in a game. (that might of changed, they revoked all my games when I left so I haven't logged in.)

But your point right, in all the years threads is the only new product they have launched, and that only happend by accident.

Meta's SOP is basically have an idea that gets zuck hard, do a small PoC, it shows promise, scale the team from 10 to 3000, and don't deliver anything.

The labelling I don't think is an attrition thing, I think its doing standard facebook shit, throw people at the problem, without thinking about how that would work

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swader999
25 minutes ago
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'The problem is'...

Problem? This is the best news I've heard in a while.

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xnx
1 hour ago
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Is Meta the same story as Twitter? Two companies with way more highly paid engineers that are needed to maintain a mature social platform and ad network? Funny how both reorgs were done in about the most expensive way imaginable. Twitter through overpriced acquisition, and Facebook through technological adventurism.
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ceejayoz
50 minutes ago
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Note that both kneecapped their previously quite open APIs, too.
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mth1234
44 minutes ago
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Can’t really win here. If Facebook doesn’t have open APIs, it gets accused of being a walled garden and hoarding data. If it builds those APIs and lets third parties act with the same permissions as the authenticated user that gave permission to that third party, it gets Cambridge Analytica.
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ceejayoz
40 minutes ago
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The changes I'm referring to are much later than the CA scandal.

In the last few years, they've locked third-party apps out of publishing to Facebook Groups, closed down the bug ticket system, and gave every indication of having abandoned any efforts at improving the ecosystem.

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drivebyhooting
19 minutes ago
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Zuck has read one too many sci-fi novels. He is afraid. Afraid that he will be left behind by the AI oligopoly. Afraid that he won’t get to live in Elysium.
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start123
3 minutes ago
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they burned too much cash with Metaverse
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simonw
1 hour ago
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Anyone at Meta able to confirm or expand on the details in this?
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Groxx
45 minutes ago
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Because it's safe to do so now, anyone on a visa is immediately in an extremely uncomfortable position if they lose their job. They won't leave. And anyone else who does voluntarily gives up on layoff packages.

See also Twitter when Ol' Musky rolled in.

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simianwords
26 minutes ago
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This article doesn’t touch on the single most important aspect: recurring layoffs. I think he’s trying to blame AI for most of it but if we’re to guess, it would be the layoffs. Obviously if the layoffs happen so frequently, the morale goes down.

Almost every company is all in on AI so what makes Meta particularly bad?

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somesortofthing
15 minutes ago
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layoffs don't explain reassigning half your engineers to work as labelers
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operatingthetan
1 hour ago
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>“As per The Information, Meta employees used a total of 60.2 trillion AI tokens (!!) in 30 days. If this was charged at Anthropic’s API prices, it would cost $900M. Of course, Meta is likely purchasing tokens at a discount, but that could still come in at $100M+ – in large part from senseless “tokenmaxxing”.”

Holy shit, talking about perverse incentives!

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kxxx
1 hour ago
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That's what happens when you have leaderboards and internal spend rankings/comparisons. This isn't just a Meta thing; many companies are tracking tokens as performance metric but we all know this by now. :D
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kadhirvelm
1 hour ago
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Man the dichotomy of you have autonomy to now you're a data labeler in a short span of time must be incredibly rough to deal with. How does culture recover after something like that...Anyone have thoughts when this bubble is going to pop? What a bananas time
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josefritzishere
1 hour ago
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The AI death march is destroying so many companies. You'd think some CEOs would break away from the herd by now.
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daniban
56 minutes ago
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I think Tim Cook tried to...
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bevekspldnw
1 hour ago
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”I built the Torment Nexus and I’ll got was a few million dollars and this lousy job.”
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pram
1 hour ago
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Sure, the current Torment Nexus buildout might be a bubble. But just think: in 10 years we will already have all this torment infrastructure built, ready to use.
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Kye
39 minutes ago
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Another company discovers the trust thermocline.
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