Costco is the anti-Amazon
132 points
5 hours ago
| 16 comments
| phenomenalworld.org
| HN
gwbas1c
50 minutes ago
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> Even if you think it is preferable at an individual level, there are good reasons to question the social value of the logistical complexity that it necessitates. Home delivery of single-packaged items entails an entirely different cost structure than freight trucks driving to consumer-facing warehouses delivering entire pallets of goods to be driven home by customers themselves.

Ok, so 100 people can all drive to the store, or one delivery truck can drive to everyone's house. (Ignoring the packaging waste for a second,) I suspect delivery of single items cuts back significantly on trips to the store.

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claw-el
25 minutes ago
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Also, in the photo, it shows a huge car park. The stores, have to support large empty spaces for parking of those 100 people all driving to the store. I also wonder about the social value of utilizing the land that way.
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colechristensen
10 minutes ago
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It's quite efficient use of land. Costco parking lots tend to be full, people tend to leave Costco with full carts and go once or twice a month. Direct to consumer warehouses should be encouraged not discouraged by the environmental social use advocate kinds of people.

It results in fewer miles driven and more being done per mile driven. Each parking space gets more done per parking space. There's less retail worker overhead and the people that do work are paid better and have a higher quality of life.

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claw-el
7 minutes ago
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This is in comparison to the delivery center methodology by e commerce where the land use for delivery driver is somewhere further away from what is needed for community events, and every delivery truck is filled to the brim, way more full than what each consumer vehicle would be filled up with?
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mock-possum
16 minutes ago
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Put solar panels over ‘em
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donatj
24 minutes ago
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It's a little my complicated than that though, I'm very rarely driving to the store for a single item.
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ghaff
18 minutes ago
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Not groceries, which I'm typically buying locally anyway. But I'll frequently drive to a store for some item I need.
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imoverclocked
11 minutes ago
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I go to Costco when I have something else to do in the area; It's almost never a "trip to Costco" for me.

Others have mentioned the parking lot sizes. If we wanted the best of both worlds, we could have online shopping at Costco with curbside delivery. There has to be a warehouse somewhere which means there are trucks/trains/planes moving goods around regardless. Even Amazon builds warehouses closer to where things need to end up eventually to optimize costs. You are comparing apples to oranges.

Finally, Costco delivers if you really don't want to leave your house. Now we are back to the same model but with far more flexibility.

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troupo
3 minutes ago
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> There has to be a warehouse somewhere which means there are trucks/trains/planes moving goods around regardless.

Do you want an 18-wheeler truck to do your curb-side deliveries? Or a personal train?

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imoverclocked
3 minutes ago
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What?
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lynndotpy
44 minutes ago
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Those individual trips to the store are typically for more than single items, and are often incorporated into trips one would have taken anyways as part of the doing of errands.
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claw-el
14 minutes ago
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Technically, so is the home delivery. It is usually a delivery truck full of packages for nearby addresses.
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Loudergood
42 minutes ago
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Yeah, this argument falls flat on it's face. Of course it's more complex than that.

When I worked from the office, centralized retail was very convenient and hardly added any driving. If you work from home, the opposite is true.

The next revolution would be to standardize reusable packaging, that same daily delivery truck could bring that back. But only government could make that happen.

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newaccountman2
17 minutes ago
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I could imagine Amazon incentivizing reusable containers on their own TBH. If I was living in a house and not an apartment, I could easily imagine putting the Amazon bins back out so the next time I get a delivery, they take those, and we are constantly cycling bins back and forth.

Even environment aside, from a purely self-interested perspective, I would much prefer it to dealing with the recycling Amazon deliveries entail.

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imoverclocked
7 minutes ago
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"Amazon bins" ... or maybe just reusable bins that aren't specific to a company? See: shipping containers. A standard bin for home delivery could still have "Amazon" painted on it but the rest of the infrastructure wouldn't be Amazon specific.
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ghaff
15 minutes ago
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In fairness, Amazon does seem to have improved in this regard. There's less plastic and fewer comically oversized boxes.
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linker_in
43 minutes ago
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> But to date it has still not been able to make the conversion away from being an online convenience store, which tells you something important about its model: Amazon is there to fill in the gaps of a dominant mode of goods procurement, not to replace it.

Either we can view single-packaged items as a gap in the goods procurement process, or we remove the means (Amazon) and view it as a forcing function to not have single-packaged items since a certain % of 100 people will start batching before they drive to the store.

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micromacrofoot
38 minutes ago
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> I suspect delivery of single items cuts back significantly on trips to the store.

Amazon is also specifically incentivized to be efficient at scale, it impacts their bottom line to the point where they care about the shape of their vehicles. Individuals don't operate on the same scale so these sort of micro-optimizations don't happen.

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dragontamer
18 minutes ago
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Humans are specifically incentivized to be efficient at scale. They'll tend to shop at loctions on the way home from work, or otherwise cut down on travel times because traffic sucks.

I honestly can imagine that Costco is overall more efficient than Amazon, especially for people who do shop at Costco. If there's no Costco closeby, its more likely that the individual humans will shop elsewhere or somewhere more convenient.

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ghaff
13 minutes ago
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I honestly don't know where the nearest Costco is but it's nowhere convenient.
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micromacrofoot
14 minutes ago
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this isn't even close to true and falls apart in a number of ways, the most popular vehicle in america right now (F-series truck) is woefully inefficient for just about everything

there are people who regularly go out of their way to drive to their favorite store for like 1-2 special items, people bring their dogs along on trips for companionship and leave them sitting in an air conditioned idling car while they shop

individuals are irrationally inefficient in dozens of ways that large businesses root out, for better or worse

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rustystump
43 minutes ago
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But most people go to Costco for bulk buys. amazon deliveries are almost daily sometimes multiple a day and STILL have the same giant trucks dropping off product at distribution centers.
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Backslasher
1 hour ago
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The part about Costco choosing to avoid the last mile shipping problem reminded me of a proverb, roughly translated as:

A clever person solves a problem; a wise person avoids it.

I think it holds a lot of truth in engineering.

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mgfist
52 minutes ago
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Both spectrums are hard. Solving last mile is really really hard, but if you do that's a huge moat (aka Amazon). If you avoid last mile, you best deliver value in some other way, which Costco does by giving you more per dollar than anyone else.
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steve_adams_86
39 minutes ago
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They also offer some degree of curation, so your dollar goes further by volume/weight/unit on average, but also in less quantitative ways quite often. I trust what I buy from Costco, but I’ve completely stopped buying from Amazon (many years ago now) because apart from the poor value prop, I simply don’t like the quality or reliability of what’s offered.
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mullingitover
35 minutes ago
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Amazon largely being a dumb marketplace, a faster-shipping AliExpress/Temu, really makes them easy to drop if you find that shipping speed isn’t super important for those types of products. You can just go straight to the source and cut Amazon out entirely.
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whatever1
27 minutes ago
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It’s not only a faster Temu for e-junk. It can also deliver your paper wipes and bananas in the same order.

Could you just place 3 different orders to 3 different vendors? Sure.

Could you just drive to the grocery for 2 bananas and then to Costco for the big discounted paper wipes? Sure.

But likely you will not. Which is why Amazon pulls a Trillion in revenue.

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elictronic
8 minutes ago
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When some of your products are fraudulent all your products are fraudulent. Amazon has zero trust from me these days. It’s the equivalent of an overpriced garage sale.
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borski
19 minutes ago
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In Q1 2026, AWS was 60% (roughly) of Amazon’s operating income.

I’m not so sure their retail piece is the part that’s making them big money.

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whatever1
17 minutes ago
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If they were targeting 60% margins in grocery they would be bankrupt.

Retail has famously razor thin margins.

But their cash flow came in handy when AWS needed 300B in cash for gpus. Nobody could lend them that amount.

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borski
13 minutes ago
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I’m familiar with the margins in retail (my parents ran a retail store their entire lives).

My point wasn’t that they don’t do a lot of volume; it’s that their retail business is not what’s driving their profit, and I don’t believe it’s growing.

I wouldn’t be surprised (though have not looked) if DoorDash (with DashMart), Uber Eats (which does more than just food), and Instacart have eaten significantly into Amazon’s revenue by solving the “get it to me” problem even faster.

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whatever1
5 minutes ago
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In the US last mile is super hard because of the super high wages. The only way to work around it is volume per delivery person.

If you do 2 deliveries per hour (like Uber Eats / door dash), you pay essentially $5/order (assuming a super low us wage of $10/hour).

So no in the US, Amazon is not threatened by such delivery services.

Now if you go to China, the equation flips. Which is why Amazon failed completely.

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AnotherGoodName
28 minutes ago
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It’s also amazing how bad delivery services are in general. The incentives for third party delivery services don’t align well with the other parties. A retailer is judged on the quality of delivery yet only amazon has seemed to realize this (queue incoming anecdotes about amazon screwing up delivery yet i’ve never had an issue getting a refund when it happens).
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ghaff
7 minutes ago
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I think it probably depends too on what different people's living situations are. I have an exurban house with a large driveway and I've basically never had an issue with an Amazon delivery. (Yes, it can be late sometimes but I can track it and I'm usually not in a rush.)
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furyofantares
34 minutes ago
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But they don't avoid solving it, they offer it by partnering with instacart.
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mawadev
43 minutes ago
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Incredible quote, thank you for posting it
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righthand
43 minutes ago
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I hear this, I have been in plenty of meetings where I propose a solution that eclipses most of the project requirements, often for a product person to turn around and say something like “yeah but I like working with X techhnology”, for example Tailwind.

Okay you like Tailwind because you seem to think “p-2” is better than specifying “padding: 2rem;” because when it comes time to tinker with things you don’t want to understand CSS, you want to play with Tailwind.

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clickety_clack
36 minutes ago
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Often, you are better off with a single standard environment rather than one with a hodgepodge of locally optimal solutions.
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marcosdumay
12 minutes ago
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Hum... You want to say that tailwind is that standard, and some place can just avoid any css by using it?
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stonogo
26 minutes ago
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Depends on who "you" are. A project manager might be better off. An individual contributor is probably better off using the right tool for the job.
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robotswantdata
32 minutes ago
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You can put tailwind on the CV
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pupppet
1 hour ago
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Whenever someone says America can do great things, I don't think of battleships, fighter jets, or AI models, I think of Costco.
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oa335
1 hour ago
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Agree 100%. Costco exemplifies american dream... recent immigrants perusing well-stocked aisles, friendly employees, ample parking, cheap tasty hot dogs, etc.
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bellgrove
34 minutes ago
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Perhaps this depends a lot on location. Parking is a nightmare at my local Costco. The employees are friendly enough most of the time. I truly admire the value and business model but Costco is pretty much the absolute worst shopping experience I can think of.
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spike021
37 minutes ago
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ample parking? Not at any locations in my area. Even on weekdays.
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baby_souffle
31 minutes ago
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Go within an hour or so of opening.

I used to work right across the st from one and would spend most of my shift looking out at their parking lot and you could see it get more packed throughout the day, thin out a little bit in the early afternoon and then slowly drain towards closing.

It's always least crowded right at open and then an hour (? or maybe two?) later they open for the "regular" people and once that's the case, it fills quickly.

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rustystump
40 minutes ago
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The hotdogs. You know the world is ending when Costco raises the prices of their hotdog.
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marcosdumay
11 minutes ago
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Wallmart is absolutely impressive. But many places have something similar to Costco.
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DrewADesign
1 hour ago
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I mean, Costco is great, but I think the purest expression of American capitalism is Buc-ee’s.
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whalesalad
1 hour ago
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I present to you, the 8th wonder of the world: https://en.wikipedia.org/wiki/Memphis_Pyramid
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DrewADesign
56 minutes ago
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Yeah that’s pretty not bad. They just need to deposit them along the interstate system.
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whalesalad
1 hour ago
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Welcome to Costco, I love you.
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furyofantares
35 minutes ago
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This is about 80% spot on, but the last 20% fails to mention that you can avoid the in store experience if it isn't for you, and in fact get the stuff you want delivered to your door in a short period of time, using services like instacart. Costco even partners directly with instacart for same day delivery. You can use your membership to get same day delivery shopping on costco's website and they will use instacart to fulfill it for you. Or you can use instacart directly, in which case you don't even need a membership yourself.
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borski
16 minutes ago
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True, but at higher prices (and with delivery fees), which somewhat defeats the purpose of the cost savings at Costco.
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rr808
15 minutes ago
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I dont like Costco, it epitomizes American over-consumption. Parking lot overflowing with oversized SUVs with people loading up oversized trolleys with food from food corporations to take back to their oversized fridges and storage basements.
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khriss
13 minutes ago
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If that's the only thing you can find to dislike about Costco, then they are indeed the saints of the retail world.
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anon7000
14 minutes ago
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Costco is one of the few stores in America that attempts to give great value to consumers. Most supermarkets just don’t
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esskay
13 minutes ago
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Not sure that counters their point...or even relates to it.
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gustavus
9 minutes ago
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Because of the large quantities my family with 4 children is able to go to Costco once a month and purchase almost everything our family will need for the entire month this means we only need to go to the store one or two additional times during the month for things like milk and bread.

Saying that everyone eating there is indulging in overconsumption is a ridiculous overgeneralization. Not to mention people that are planning parties, bbqs, get togethers etc. Just because you can't think of any reason for people to need large portion sizes besides overconsumption does not mean others are so limited in their imagination.

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frollogaston
1 hour ago
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Costco is mostly food, clothes, furniture, other large things, and auto services, which generally you don't get from Amazon even if you aren't a Costco member. The points about less choice more apply to like Costco vs grocery stores or Walmart. And I do like Costco, similar low-choice reason I like Trader Joe's even though Costco is its own league.
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lemoncucumber
21 seconds ago
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The Trader Joe's model is an interesting comparison with the Costco model.

Similarities:

* Like you said, both have fewer choices than a conventional grocery store: if you want ketchup or peanut butter, there's only going to be one brand and one size. * Both of them don't have scales at the registers: unlike at a conventional grocery store, nothing is sold by weight (which I'm sure provides another small efficiency gain). * Both of them are cheaper than your typical grocery store.

Differences:

* I feel like Trader Joe's leans on store brand / white-labeling items more than Costco -- yes Kirkland Signature is a thing but Trader Joe's takes it further. * (Obviously) the shopping experience is pretty different both in terms of the in-store experience and the quantities things are sold in. * Costco requires a membership, Trader Joe's doesn't.

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DrewADesign
1 hour ago
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Yeah I can’t get 5 different varieties of a ball bearings in the size I need delivered overnight from Costco. And for the things Costco or your local grocery store is great for, Amazon is often a far worse option. I noticed my wife was buying our toothpaste using a subscribe and save thing, so I compared it to our regular grocery store when I went shopping, and Amazon was like 20% more expensive. Great marketing on Amazon’s part getting people to assume it’s always the lowest price, but it’s often not.
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frollogaston
1 hour ago
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The dumbest assumption I saw Amazon baiting people into was using Chase credit card points for purchases. You'd think spending those specifically on Amazon would be more efficient than just getting cash and buying from Amazon with that cash, right? Turns out it's the other way around, and by a large amount.
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borski
12 minutes ago
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They often have promotions which can make this very lucrative. “spend at least 1 mile, get 40% off” etc
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mtzaldo
58 minutes ago
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yes, I started buying with miles because Amazon was giving me more value for those than my current bank.
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jitix
1 hour ago
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As per their financials it’s roughly 50-50. I personally buy groceries and household consumables for the most part apart from the occasional electronics purchase.

IMO Costco’s food hits the sweet spot between high end grocery store quality and walmart level price.

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ironman1478
1 hour ago
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I think a lot of people buy furniture and clothing on Amazon. It's extremely cheap and easy to return, or just throw away if you can't return it (not endorsing that).
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ButlerianJihad
41 minutes ago
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I purchased a new mattress to fit my fold-out futon frame, from Walmart.com.

And the reason I chose Walmart at that time is because they offered good products, mostly first-party inventory (despite the marketplace format) but moreover, they offered a quick add-on option at checkout to hire a haul-away service to come to my door and haul away the junked, old mattress.

I own no vehicle; I live on the second floor no elevator, and the haul-away service was a godsend and a bargain price.

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scamdrill
5 hours ago
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Highly recommend the Acquired podcast and their Costco episode if people want to dive deeper into the history of this company.
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kejaed
1 hour ago
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yawnxyz
44 minutes ago
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I like the idea that Costco and Amazon are diametric opposites — for example I couldn't shop at Costco for a very very long time because I lived in the city and didn't have a car.

Amazon and other delivery companies (e.g. Weee) came to the rescue. For a while I lived close enough to a Costco for a 20 minute bike, so I'd load up my gym bag full of food - even then Costco is not ideal because there's only so much you can carry (one thing of meat, one thing of eggs, some veggies).

For those that think Costco are the uber-shopping experience are missing that they both provide very opposite consumer experiences. (Yes Costco has shipping, and same day shipping, but it hits different from Amazon).

This is also opposite to corner store grocery systems where you can pop in at any moment to get fresh fruit, a wider choice, smaller quantities at more flexible hours etc.

---

tldr - what I think I'm saying is that Costco is the perfect "suburban" purchasing experience - great if you tick the boxes that you have a big family (otherwise why do you need a 60 pack of toilet paper), a big house (where do you fit all that toilet paper), a car (to transport the toilet paper), etc.

anyone who don't tick those boxes can't really take advantage of any of that - so while Costco is amazing, it definitely shouldn't be the only way to shop.

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SpicyLemonZest
43 minutes ago
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I nodded along to much of the article, but I really think it's wrong to see this as a model for public grocery stores. The analysis is glossing over a lot of the key factors that Costco uses to make its logicstics model work. You can't buy small quantities, so the staff don't need to spend much time breaking down pallets; you're not allowed in the building without a membership, so there's little need to invest in behavior policing or loss prevention.
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tonymet
50 minutes ago
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I admired Costco for installing USA-made manhole covers rather than use those made in India, which most municipalities have shifted to for lower cost.

I’m probably the only person who would notice that. Sort of how Steve Jobs explained that a good carpenter cares about the backside of the dresser as much as the front, even if no customer will ever notice.

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asdefghyk
1 hour ago
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They would be , in their own way, competing against "each other"? , with different models to get the product to customer .
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0ckpuppet
49 minutes ago
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nothing I buy on amazon is available at costo
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mmooss
1 hour ago
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> To put it crudely, having someone in a Sprinter van deliver a recently-purchased toothbrush to your doorstep is simply not a universalizable action, from either a business or logistical standpoint. It is a modern feat that Amazon is capable of doing this, but that it can be done does not mean that it should, nor even that it can be done writ large. For most consumption, it is far more efficient for people to handle the “last-mile delivery” themselves by going to stores and buying a good amount of stuff when they do so.

When you order your X, a van doesn't drive from Amazon's warehouse to your home and then back with only your order. The van takes a van-full (hopefully) from the warehouse, and makes many stops at many homes, businesses, etc.

That seems more efficient, in terms of fuel, climate impact, etc., than each customer making a separate round trip. Is there data showing it either way?

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bryanlarsen
58 minutes ago
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Here's one study sort that answers your question

https://news.umich.edu/carbon-emissions-and-grocery-shopping...

In-store pickup using a internal combustion engined vehicle produced more emissions than any other option studied.

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mmooss
45 minutes ago
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Great, thanks. Here's the abstract. And for context, it's a collaboration with Ford Motor Co.

... We report and compare the greenhouse gas (GHG) emissions for a 36-item grocery basket transported along 72 unique paths from a centralized warehouse to the customer, including impacts of micro-fulfillment centers, refrigeration, vehicle automation, and last-mile transportation. Our base case is in-store shopping with last-mile transportation using an internal combustion engine (ICE) SUV (6.0 kg CO2e). The results indicate that emissions reductions could be achieved by e-commerce with micro-fulfillment centers (16-54%), customer vehicle electrification (18-42%), or grocery delivery (22-65%) compared to the base case. In-store shopping with an ICE pick-up truck has the highest emissions of all paths investigated (6.9 kg CO2e) while delivery using a sidewalk automated robot has the least (1.0 kg CO2e). Shopping frequency is an important factor for households to consider, e.g. halving shopping frequency can reduce GHG emissions by 44%. Trip chaining also offers an opportunity to reduce emissions with approximately 50% savings compared to the base case. Opportunities for grocers and households to reduce grocery supply chain carbon footprints are identified and discussed.

It's interesting that consumers driving EVs reduce the cost on the same scale as deliveries (presumably in an ICE vehicle).

They omit apples-to-apples comparisons (at least from the press release and abstract)

  * Consumer ICE vs. Delivery service ICE
  * Consumer EV vs Delivery service EV
  * Sidewalk delivery robot vs Bicycle or ebike
The last is a bit bizarre - comparing a 2-mile radius sidewalk mechanism to pickup trucks and delivery vans, but omitting the very popular 2-mile delivery method.
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levocardia
1 hour ago
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Also this argument is easily refuted by the US Postal Service, which physically delivers individual pieces of paper in a few days, for pennies.
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nerdsniper
44 minutes ago
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Right but that’s a government service and it should be totally fine for them to deliver mail below cost using taxpayer money to make up the deficit.

Like every other government service - highways, defense, etc. They’re profitable to the system, but not per se.

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mmooss
43 minutes ago
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The US Post Office is funded by its own revenue, I'm pretty sure.
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ButlerianJihad
37 minutes ago
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USPS is fueled by parcel deliveries, but also in large part by literal tons of junk mail; spammers have paid Uncle Sam handsomely to spam every citizen's mailbox for decades, and it's the most lucrative thing USPS can do with our home mailboxes.
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GauntletWizard
54 minutes ago
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The postal service is a quasi government entity that has operated (not to get too deep into the politics of it) for many years at a loss. It does compete with Amazon, as well as being used by Amazon, but it's very different as a business than Amazon.
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sourdecor
14 minutes ago
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I got this when I told Gemini "post office loss retirement prepaid" because of other articles I have read that I cannot remember.

"In 2006, Congress passed the Postal Accountability and Enhancement Act (PAEA). This law forced the USPS to do something virtually no other government agency or private corporation has to do: prefund its retiree healthcare benefits 75 years into the future[0]. Essentially, they were legally required to fast-track billions of dollars into a fund to pay for the future retirement health benefits of current employees, and theoretically even future employees who hadn't been hired yet."

[0]: https://apwu.org/the-usps-fairness-act/

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socalgal2
6 minutes ago
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There's also the externalities. Costco effectively supports car infested surburbia which lots of people blame for a great many problems.
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frollogaston
1 hour ago
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I would expect Amazon to be more efficient. Besides the round trips, there's operating the store, putting items on display, all that. As I said above, Amazon and Costco don't compete so directly though, like you aren't buying a pie from Amazon.
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mc32
1 hour ago
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Indeed true. Even more efficient is when people can wait a few days and let Amazon bundle your orders and deliver on a designated day.

That said people don’t typically get in a car to buy one thing -though obviously sometimes they do. On average though their trips will be for multiple things. I still think even without using designated delivery days Amazon deliveries are more efficient than individuals going out to buy things independently.

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nemomarx
20 minutes ago
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I've always wondered why I don't see passed on savings for the "amazon day" thing. It's gotta be way better for their logistics to deliver bulk orders, or pick a standardized delivery day for each neighborhood or something. Why do they only offer a single dollar of credit for choosing it?
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mmooss
58 minutes ago
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I was zeroing out the amount purchased: The comparison is the customer picks up one item vs. Amazon delivers one item, or the customer picks up 12 or 20 things vs. Amazon delivers the same amount.

I'd still love to see data.

The problem with environmental impact is really a consequence of subsidized energy costs, including the externalization of environmental cost. If the consumer and Amazon paid the actual cost of fuel, they would make valid economic and environmental choices and we wouldn't need to figure it out like this.

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bena
1 hour ago
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I'm surprised e-commerce is still under 17 percent.

It makes me want to check my purchasing habits to see if I'm around that mark.

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bryanlarsen
1 hour ago
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Cars & car parts, food, gas and clothes are still purchased almost exclusively in person. Those are each a massive percentage of spending.

https://www.census.gov/retail/marts/www/marts_current.pdf

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bena
1 hour ago
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That tracks. I wouldn't trust e-gas either.

Seriously though, I was thinking on how I had to stop and get cat litter, milk, and cereal on my way home today when I read what you posted. While I get some consumables online; pet food, filters for my odd-sized vent, and until recently Hello Fresh; I mostly buy consumables in person.

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forrestthewoods
35 minutes ago
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Costco is way too damn crowded. There needs to be 2x or 3x the number of stores. It is a great deal. But an utterly miserable shopping experience.
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klvino
28 minutes ago
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Comparatively, as I have both a Costco and Sam's Club memberships, the floorplans on Costco stores are much more efficient. Both stores get crowded but Sams suffers from poor design which makes traffic worse. Although, Sams does compensate with a smoother checkout experience.
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cute_boi
1 hour ago
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I don’t know why people like Costco so much. BJ’s Wholesale is much better and offers more variety. It seems mostly suitable for carnivores.

That being said their refund and the way their employees is great though. I would prefer walmart if they treat their employee better and give better pay.

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