Dr Polding holds a PhD and MSc in Information Systems from The University of Sheffield. Specializes in user experience design and development methodologies for creating online applications and online marketing strategies. Research interests focus on Customer Centricity, developing quantitative models for analyzing organizations and understanding what makes companies truly Customer Centric. This has resulted in many recent publications in peer-review conferences and journals.

Previous research interests include e-commerce, web applications, mobile apps, RFID, and big data technologies. Past employment includes working as a CTO and company founder of Linotek, a company that created location aware digital tour guides for museums. He has also worked as a project manager, senior developer, network design manager, and in educational administration as a deputy head teacher at a Madrid school. Companies worked at include British Telecom, Indra, Greenpeace and as a contractor for the Spanish Army.

Currently, a lecturer in software design and development, digital anthropology, database design, information systems modeling, project management, data science and big data analysis.