I work at making organizations better at digital, with a focus on content and commerce. One of my interests is "experience optimization": attempting to reduce the barriers to a sale by optimizing the entire purchase journey (from discovery to delivery and beyond).

I've been helping people sell online since 1995.

Currently based in Los Angeles, CA. Feel free to reach out if you ever want to discuss anything over coffee; I'm always in search of new stories and new ideas.

Contact: gavin@estey.com http://www.linkedin.com/in/gavinestey