Memetics – A Growth Industry in US Military Operations (2006) [pdf]
66 points
14 days ago
| 6 comments
| apps.dtic.mil
| HN
aspenmayer
13 days ago
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findalex
13 days ago
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...must function unfastened from current PsyOps doctrine which prohibits communicating any PsyOps type message or meme to US domestic audiences.

PsyOps doctrine is an interesting way of saying "the law"... at least until NDAA 2012: https://www.congress.gov/bill/112th-congress/house-bill/5736.

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ta988
14 days ago
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There is no antimemetics division.
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JoeCortopassi
13 days ago
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I read this book because I misunderstood a recommendation and thought it was a business book talking about how companies get people to forget negative information (e.g. dump news on Friday etc). Boy was that first chapter a wild ride until I figured out it was not in fact a business book

Fun story, strong recommend

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kmeisthax
13 days ago
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I wouldn't be surprised if there's an SCP that's about businesses using antimemetic anomalies to bury bad news. Hell, there's an SCP about a bank that makes deals with devils at industrial scale.
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riffraff
14 days ago
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New book coming out soon, for those unaware
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dmazin
13 days ago
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Ooh, thanks for saying this! I’ll look out for it.

Their collection “humans in transit” is real good.

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riffraff
13 days ago
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It's a rework of the old SCP story, I asked him what changed and he said "too much to mention".

I read the original online so I'm looking forward to pay for a book just to give back. Agreed on hist short stories too!

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tandr
13 days ago
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gsf_emergency
13 days ago
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I get the ref, but... these days, aren't antim*i*metics more of a thing? (& less of a fun fiction?)

To be more concrete:

such technology either already exists now, or has a better shot at preventing stale & shallow (human) takes from hoarding the frontpage.

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shantara
13 days ago
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The U.S. Army was secretly developing antimemetic weaponry as early as the 1940s.
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webdoodle
13 days ago
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One of my last posts on Reddit before my account was suspended and all my 15 years of posts, comments and private messages were deleted without my approval, was about memetic chaining. I've reposted it on Substack for those interested:

https://webdoodle.substack.com/p/memetic-chaining-and-the-ne...

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amy214
12 days ago
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>last posts on Reddit before my account was suspended and all my 15 years of posts, comments and private messages were deleted

Ironic, you post in depth about the dreadfulness of psyops and yet you complain about reddit having wrongfully deleted your account, reddit, a perfect thought molding garden which rewards righthink with updoots and punishes wrongthink with downdoots. Seems to me is that they liberated you. Reddit is a strange game. The only way to win is not to play seriously, but rather to troll.

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moneywoes
12 days ago
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why was everything deleted delete
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globalnode
14 days ago
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lol, if it wasn't so dangerous I'd find this hilarious.
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endoblast
13 days ago
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>Managing, employing and leveraging memetic power

This is propaganda, or advertising, not memeing. Propaganda is used to promote specific ideologies; memes arise spontaneously to counter them. Since all ideologies/-isms are by nature wrong, memes are generally-speaking a good thing. They're on the side of reality. They use rhetoric and fiction to point to the truth, often via some form of reductio ad absurdum. By contrast mainstream propaganda uses facts selectively in order to distort the big picture, mislead or simply distract people.

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K0balt
13 days ago
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I think maybe you underestimate memes. A meme is a self copying idea that propagates through “sentient” creatures, which can also include many animals. (Animals can become fearful of arbitrary non-threats through social transmission , for example, and populations of animals can develop cultural behaviors that persist generations after the stimulus for the behavior is removed)

Memes are most powerful when they are packaged in complex structures, such as ideologies, cultures, or religion.

Memetic structures can contain formal mechanisms of transmission, proof of infection / identification of in a out group, immune systems against memetic disease (disease from the perspective of the memetic system, not the organism), and even apoptositic isolation mechanisms to prevent out of control mutations. These memetic systems of ideas and ideology are subject to rapid iteration and natural selection, and ones that survive in the wild for significant periods become pseudo legitimized as primary cultural paradigms.

Memes are by far the most dynamic and influential factor in human evolution and development, and have been for quite some time. All wars are primarily memetic.

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endoblast
13 days ago
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Yes however I was not referring to memes in the broadest sense but memes as humorous (usually) images with captions, shared online. Unlike propaganda and advertising these are spontaneously created by unpaid individuals (though Omar is right there is a certain amount of overlap as always with general categories).

What puts them 'on the side of reality' is that humour, rather like beauty, has deep connections with truth. It doesn't work otherwise. It's one of the ways we update our model of reality...

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K0balt
13 days ago
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Yeah, humor is a potent antitoxin.
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webdoodle
13 days ago
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The best meme's are also spontaneously created, not produced.
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K0balt
13 days ago
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I’d not say spontaneously, since they evolve over hundreds or thousands of years, but yes, the best memes are evolved to a very high degree of fitness and symbiotic utility. It’s hard to match that on a one-off engineering basis, especially when the desired effect is typically an externality.
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OmarShehata
13 days ago
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memes are not "on the side of reality". memes are on the side of whatever resonates. What resonates is what aligns to your model of reality (which is shaped by the ideology you're inside).

There's no clear distinction between propaganda, advertising, and what you call "meme-ing". Companies can and do create campaigns that look organic, that do takeoff as people feel they are organic (and then they become actually real as people take them further than what the company is pushing)

For example: Barbenheimer was a meme that got people to watch two movies in one weekend (not a typical behavior for most people). Was that an organic meme, or a marketing campaign?

(If anyone is curious, I keep trying to write a good intro to this rabbithole, see my writeup on the New York Times explaining how a psyop works, which itself very significant for them to be spelling it out like this: https://defenderofthebasic.substack.com/p/new-york-times-is-... )

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endoblast
13 days ago
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Not everyone is an ideologue. Some people are just on the side of what is, or what is real.
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mecsred
13 days ago
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Everyone is an ideologue. What _is_ is too complicated to fit in a human brain, so we compress it. Thinking you're a free thinker is a type of ideology you can subscribe to.
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endoblast
12 days ago
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Nah. Compressed ideas are simply very good explanations! Ideologues aren't open to changing their ideas, but some other people do so occasionally. One can have philosophical assumptions and/or preferences without wishing to impose them on everyone else.
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gipp
12 days ago
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Sure, I suppose... The strange leap you're making is in the assumption that Internet memes are somehow inherently on the side of open-mindedness. Memes can be, and constantly are, absolutely used as weapons of propaganda, both intentionally and unwittingly. I'd say in general that's the rule, not the exception, at least where anything vaguely political or cultural is involved.
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endoblast
11 days ago
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Thanks. Yes it is strange. I do accept there's some overlap between propaganda and memeing. Yet whatever the intentions (or paygrade, or artistic ability) of the author of a meme, the fact remains that once it is posted he has no control over its destiny. So ultimately it is the funniest/most beautiful/salutary/plausible memes that get refined and selected for, i.e. which supply the strongest signal, and which inspire new memes in turn.
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lcnPylGDnU4H9OF
11 days ago
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Thanks for the link to Tangle!
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